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on-camera media coaching

Prepare For Your TV Interview With The 25 Best Beauty + Anti-Aging Products

Here’s what I know. Most of my clients and course participants are terrified when they get booked to be a TV guest. Much as they want it, it insecurities rear their head— starting with how they look. So I made it my mission to unearth the best products to whip a bod and face into form for a guest spot on a TV show. We start  six months out and cover  you right up to your moment in the green room.

Typically you don’t have six months to prepare so best to start now.. The goal is to look your best. And more importantly not to focus on how you look so you can be your most engaging and engaged self.

I heard comic and actress Jessica James on Terry Gross on Fresh Air discussing her audition for the Jon Stewart show. She said Stewart told her, “Here’s what you need to know. I already saw your tape. I already think you’re really funny. The only thing that you have to worry about is just being present with me. That’s all I want is for you to be present with me.” James said, “And just for this guy to just release me and just be like, hey, just be yourself, it’s fine, was really, really liberating.”

So I recommend the same to you. Be present and be yourself. It’s the most important gift you can give to those who are watching you. And your audience can see who you are in less than 1/10 of a second. It’s called thin slicing. Your audience knows whether they like, trust, believe and will buy from you in less than a blink of an eye.

Of course you want to have your sound bites prepped so you can integrate them into the conversation naturally. Keeping in mind to “be the message you want to give” as well as delivering the content of the message in an easy to understand manner so you serve your audience’s needs – and the host/show’s goal of creating a lively, entertaining and informative show.

Prepping your face, neck, chest and body before a media interview is as important as prepping your mindset and messages. If you look and feel good from the inside out then it’s easier to focus on the message you’re here to give.

If you’re fretting about bulges or imperfections you’re doing a disservice not only to yourself, but to those looking to be entertained by or to learn something from you.

When you fully focus on what you’re here to give versus how you look or what you’ll get out of it, then your generosity of spirit carries a lot further than perfect hair, clothes, and make-up. That said, I’m focusing on making the most of your natural beauty and showing you how to enhance the skin you’re in.

A quick note: Some of the products I’m reviewing are ones that I’ve used for a long time and love and trust. Others I’ve received recently and have been trialing them and giving them to others to test as well.

To be as accurate as possible with my results I tried products in succession over a four-month period using different products on my (different parts of my) face, neck, chest, hands and body. They range from a few dollars to hundreds.

 

anti-aging chocolate

esthechoc anti-aging chocolate

1. esthechoc Anti-Aging Dark Chocolate

What I love most: Ummmmn….it’s dark chocolate!

The science: After 10 years of extensive research, scientists at Cambridge Chocolate Technologies have developed the world’s first chocolate to protect skin against the aging process from within.

This is my very favorite anti-aging product for three reasons.

  1. It’s absolutely delicious.
  2. It’s something I can do every day with no effort.
  3. It’s anti-aging from the inside out so I’m nourishing my insides while getting a glow.

“esthechoc is the world’s first (patented) nutricosmetic with a strong, scientifically proven impact on the metabolism of aging skin,” states Cambridge Chocolate Technologies who developed this delicious and effective wrinkle buster.

One square of esthechoc‘s dark chocolate has just 38 calories and 2 grams of sugar. But there is one big problem….it’s so delicious that you want to eat the whole box all at once! I’ve been consuming it for three months now, one square at a time, and my skin is markedly different.

The place where most people use Botox – the frown lines and the lines in my forehead – have diminished about 50% and the lines around my mouth have softened as well. esthechoc is well-known in Europe and is rapidly becoming a favorite anti-aging “nutricosmetic” in the United States as well.

A few facts: One 7.5g piece delivers as much flavanol activity as an entire large bar (100g) of dark chocolate. It also contains as much of the plant-based antioxidant astaxanthin as a full serving (8oz) of wild Alaskan salmon.

Astaxanthin is considered by many experts to be the most powerful antioxidant on the planet. esthechoc bars are natural, vegan, gluten free, diabetic-friendly and work for all skin types. Results have shown that it slows aging, boosts circulation, oxygenation and detoxification in as little as 21 days. Scientists say it can make skin look up to 30 years younger. I sure look forward to that.

 

anti-aging Red Light Therapy

Joovv Full Body Red Light Therapy

2. Joovv Full Body Red Light Therapy

What I love most: Joovv works from the inside out in 5 minutes a day.

The science: Why and how red light therapy works.

Joovv is first in-home, full-body, red light therapy device designed to treat your entire body in less than 5 minutes. Because of its ability to enhance ATP production at the cellular level, red light therapy helps reduce wrinkles, repair sun damage, fade scars, enhance muscle recovery, increase collagen production, and many other benefits.

Before Joov, most consumers had to use small handheld devices or pay for expensive services offered only in spas. Now, you can use Joov in the comfort of your own home and follow in the footsteps of fitness hackers like Dr. Mercola and Dave Asprey and dozens of others who are using this cutting edge therapy to hack their health.

I’ve been using it for about a month now for an average of 10 minutes a day and it’s cut my use of Advil in half after a hard Aikido (Japanese martial arts) work out. I recover faster and feel more energized on a daily basis.

You can stand in front of it naked or with clothes. If this seems time-consuming let’s reframe that as you can use your time in front of the Joovv effectively to prepare for your media appearance.

Suggestion: You can record your sound bites ahead of time on your phone and then play them back to yourself to help get them ingrained. Also, keep saying them aloud until they become second nature, like you’re talking to your bestie. You’ll heal your bod and your anxietyat the same time.

Oh, and you’ll also get a kind of mini-facial and weight loss boost as the Joovv works on those wrinkles, increases collagen and helps wash away fat cells and decrease your appetite.

Attention men, this also helps up your testosterone.

Joovv is my new groove. Here is my routine. I stand in front of it and:

  1. Meditate (standing so no leg or neck crinks). I do a simple meditation from Dr. Brian Alman that connects the breath with your goal that I highly recommend for you too and share in this webinar.
  2. Visualize and send out good feelings and healings to those I love and those I don’t yet know. Making this a practice will shift your attention from yourself and help you focus on serving your audience – which is the essence of good publicity. If you don’t know where to start you can recite this Buddhist prayer for compassion in action that helps heal yourself and blesses you to gain the capacity to heal others. Om Tare Tuttare Ture Soha
  3. Practice upcoming speeches and sound bites for my new program True Shield: Verbal Self-Defense For Girls. I’ll be meeting journalists and producers in person at the Publicity Summit in New York in October and want to use my time most effectively with them. Your verbal pitch should be about 20 seconds. And your written one about 100 words. Now is the time to practice out loud.
  4. Watch Aikido videos on my phone to improve my technique – which needs quite a lot of help. I set it on the top of the Joovv and enjoy.

You can choose to watch videos of people you want to emulate and/or of yourself so you can see what it working well for you and what you want to change for your next on-camera interview.

 

Best anti-aging Marine Collagen

Skinade Marine Collagen

3. Skinade Marine Collagen

What I love most: Beauty from the inside out.

The science: Active ingredients boost your body’s natural production of collagen and hyaluronic acid in as little as 30 days.

Skinade increases collagen in the bloodstream by adding 7000mg of hydrolysed marine collagen peptides (smallest molecular weight on the market of 2kDal) from each bottle (daily dose), which triggers the body’s own collagen production by firing up the fibroblasts, our own “collagen factories.” In essence you’re giving your skin a boost to manufacture more collagen every time you sip.

Since I can’t tolerate sucralose I gave Skinade to my sweetie’s personal trainer who has tried a number of bovine collagen products, which she called “gross” and can have a funky taste. Skinade uses marine collagen peptides sourced from fresh water fish but there isn’t any fishy flavor. She’s used it for a month and loves the tangy taste.

She says that her skin is softer and more vibrant. And, “I felt like I was doing something good for myself by drinking it.” Skinade uses an advanced technology with a “Patent Pending” formulation that delivers essential nutrients in a “liquid formulation promoting high absorption and bioavailability.”

You can get this product for 30, 60, or 90 days pre-bottled or in concentrated liquid sachets so you can just add water – which is the ticket when you’re traveling. Skinade’s tag line is, “better skin from within.” Instead of taking a pill or shot you can drink your way to more beautiful skin. Bottoms up.

 

PMD Personal Microderm

PMD Personal Microderm

4. PMD Personal Microderm

What I love most: You only need to do this once a week.

The science: See the results of clinical trials.

The instructions for this device say, “The PMD is a serious skin care tool and there is a learning curve.” That said, it’s quite a quick curve. I was fearful at first to use such a device as I’m a pain weenie. But I followed the instructions to a T watching THEIR video first, not other videos on the Internet many of which are inaccurate. And it looked like it was a cinch.

The concept is clear. Once you’ve followed the skin cleansing instructions you choose the white training disc to start and then graduate to the gray disc. Once your skin becomes acclimated you can graduate to the other discs depending on your tolerance for dermabrasion.

You move the PMD quickly across the surface of the skin in an organized manner following the video and diagram that’s included and do not make a second pass over the surface you’ve covered. I’ve done it four times so far on my face, neck and chest and the instructions state that after a series of 8-12 treatments you’ll see a reduction of fine lines, wrinkles, blemishes and age spots.

What I suggest is that you use this device to exfoliate to increase the effectiveness of any of the anti-aging products as they’ll get absorbed at a much deeper level after these microderm sessions, so your beauty routine will produce results faster.

 

anti-aging Exfoliator

TwinMedix X Smart Exfoliator + Pro Travel Kit

5. TwinMedix X Smart Exfoliator + Pro Travel Kit

What I love most: No fuss or mess.

The science: Skincare innovations in ingredients and delivery.

Who ever heard of a cleansing routine that’s fun? I was really tickled by several of TwinMedix’ products in their Pro Kit which travels well.

Exfoliation, starting at least three weeks ahead of your TV guest appearance, will create a smooth surface for your moisturizer and make-up. All products work better after exfoliation so this is an essential step in your beauty routine. TwinMedix Pro: Essentials X smart exfoliator gel removes dead skin cells with the smoothing power of Dead Sea Salt.

It beads up and rolls right off. It was kind of like an unexpected magic trick. I used Costco’s Baby Wipes for a quick clean up. Don’t forget your neck. You gently massage your face in circular motions and voila! you’re done. I like this as it was super fast – 30-60 seconds and super fun. So your total time from start to finish is two minutes to get your skin prepped for their A-15 serum.

Beyond the fun factor, my skin got kind of luminous. So I admit I found myself marveling in the mirror for a few moments. #notvain.

I also loved their O2 Oxygen Facial Mask that was equally funtastic. You squirt it on, lather it on your face, neck and chest and it foams up white and then dries clear. You rinse it “once you feel the bubbles ‘pop’” away and you suddenly look more awake and alive. Brilliant.

 

anti-aging MesoLyft

MesoLyft

6. MesoLyft

What I love most: It doesn’t hurt.

The science: Reinventing the wheel with micro-needling and area specific serum.

MesoLyft is a new take on Mesotherapy. I’ve had Mesotherapy treatments from Dr. Lionel Bissoon, who brought this famous French beauty secret to the US, with subtle and dramatic results. Celebs sneak into his office before big galas to youthify and this treatment is a natural and effective alternative to fillers and Botox. Mesotherapy also excels in the treatment of cellulite, weight loss, body sculpting.

It works by delivering vitamins, minerals and homeopathy with hundreds of tiny pin pricks under the middle layer of the skin (meso) so your skin naturally produces collagen and rebuilds. Over time you look better and better, so people would just comment on how relaxed or radiant I looked several months after treatment.

Since Dr. Bissoon is in New York and I’m here in California and haven’t had a treatment in years, I was thrilled to try MesoLyft, the dermatologist approved, fragrance free formula that is delivered through a micro-needle wheel that you can easily control. Just pump and roll. Simple as that.

Since the wheel is small you can get to “hard to reach” places like between your eyes and bridge of your nose. Also, you can control the pressure of the needles.

How does it work? MesoLyft creates small micro channels in the skin that allow the skin to repair itself naturally while also providing a deeper infusion of ingredients than traditional products alone; all without damaging the skin. See how easy it is here.

When I conversed with the publicity rep and she exclaimed, “It doesn’t hurt!” Their pain free delivery system was designed along with top scientists at MIT and Harvard to introduce a sleek yet pain-free way to incorporate serums and exfoliation into one easy-to-use device. I had my doubts. And was curious to try.

To my delight she was right! I used this daily around my mouth for a month where I have deep lines above and below my lips where and I’d almost given up hope of an improvement. Now, I rarely think about these bothersome wrinkles that are much less deep. MysoLyft has become one of my favorite beauty secrets.

 

Magnetic Eyelashes

One Two Magnetic Eyelashes

7. One Two Lash™ Magnetic Eyelashes. (Whaaat?)

What I love most: Takes less than 30 seconds to get the false eyelashes on. In a word: Godsend.

The science: Two tiny magnets sandwich your natural lashes between two ultra-lightweight fiber strips.

I read about these eyelashes on Popsugar and my first thought was, “I must have them.”

I don’t know about you, but I’m a total spaz with glue. I recommend false eyelashes to all my women clients for their TV appearances. Why? You want to illuminate your eyes and draw attention to one of your most expressive features. This helps keep people focused on your message.

The more people are distracted by your expressions, movements, hair, and clothes the less they hear and absorb your message. We want your audience fascinated and focused on what you have to offer.

One Two Lash™ has several different types. Original, bold and accent. You might use the original for magazine shoot and the bold for media appearances. You can add in the accents to get the exact look you want. But either the bold or original will work fine depending on the look you’re going for.

Go for bold if you’re looking for a more lush, dramatic look, like Rachel Maddow. I recently wore the originals, geared more toward the everyday, to lead a media training workshop and after a few minutes after I’d put them on I forgot that they were even on. No more glue. Whew.

 

Alana Mitchell 4-1 cleansing sponge

Alana Mitchell 4-1 cleansing pod

8. Alana Mitchell 4-in-1 Cleansing Pod

What I love most: The ingenious packaging.

The science: Committed to true claims.

This 4-in-1 Cleansing Pod looks like puff ball in a bag. It’s a cleanser, exfoliant, sponge and masque all in one. You dampen the pod and squeeze it to activate it. There’s enough of the ingredients in each pod for your face, neck and chest so you can also treat your décolletage. After it dries and you let the mask set for 10 minutes to intensify the “brightening effect.”

After that you simply rinse with water and voila, you’re done. It’s good for 2-5 applications. I admit my face looked rather radiant. Do this the day of your on-camera interview to brighten your face.

I also liked the Quick Comeback Masque which was inspired by Korean beauty and contains two chambers; pop the top chamber and the liquid reacts as it combines with the lower chamber, resulting in a fresh mask that delivers tightening effects to the face for up to 48 hours — so use this the day of your on-camera appearance. It went on super easily and peeled off like Saran Wrap – with zero mess. This is a real winner for traveling.

 

Anti-aging Instant Face Lift

La Difference Instant Face Lift

9. La Différence Anti-Aging Moisturizer + The Instant Face Lift

What I love most: The moisturizer light and absorbs easily.

The science: Triple Stem Cell Plant Therapy: Veegum, Acai Palm, Chinese Basil, White Oak.

I used this moisturizer which contains a proprietary 6 Peptide and Resveratrol Complex formula not only makes skin appear younger, but hydrates and moisturizes on my neck daily for a month and it plumped out the chicken-neckness that was developing and made it less noticeable. Also, the spot at where the collar-bones meet was getting a bit saggy and this took out much of the sag.

Many TV news commentators interviewed via satellite, or other less experienced media guests often pay little attention to the neck — which can prove a major distraction given wrinkles, flab, and uneven make-up. So prepping this area in advance with La Difference will allow you to do a better job of using make-up that matches your face to include your neck, chest and décolletage. Remember, we want your ideal audience focused on your delightful presence and important message, not on sags and wrinkles.

The Instant Face Lift, which comes in a syringe like tube, dramatically lifts and firms the skin, provides instant results, tightens and strengthens skin and contains antioxidants to fight free-radical damage so use this first before you moisturize.

Created in a FDA-approved, scientifically-advanced laboratory, La Différence Cosmetics Instant Face Lift and all LDC™’s products use plant stem cells as well as clinically-proven ingredients that work on a cellular level to provide instant rejuvenation and hydration of the skin, while powerful tightening actives work to reduce visible fine lines and wrinkles. An excellent combo.

 

Anti-aging Osmosis StemFactor Growth Factor Serum

Osmosis StemFactor Growth Factor Serum

10. Osmosis StemFactor Growth Factor Serum

What I love most: It works.

The science: Faster, deeper delivery of real human stem cells into the skin.

The newly formulated Osmosis StemFactor Growth Factor Serum contains over 540 uniquely identified proteins and a higher concentration of growth factors that help erase fine lines and wrinkles.

This product boasts that it has 350% more growth factors and skin proteins than the closest competition, and the company recently discovered a new method for accelerating the stem cell output of growth factors to rejuvenate the skin.

Can you say, “skin superhero?” This might like a sound a bit of science fiction, but no worries, the micronized compounds making up this powerful serum do not contain any animal-derived collagen or highly processed ingredients.

What the formula does contain is actual human stem cell-derived molecules of collagen, elastin, SOD (superoxide dismutase), fibronectin, and the star ingredient, tropocollagen.

Rather than begin Frankensteinian, it’s quite the opposite as all of these are components that our skin produces naturally, making it easy for the skin to recognize and incorporate these proteins back into the system.

I applied this turbo-charged super serum to my forehead, frown lines and the crease at the top of my nose. Nothing I used before this seemed to effect that stubborn crease — until I used this. There was a significant difference in depth of that crease and frown lines. Happiness. Now I look less “worried” and more alert. I’ll be continuing to use this product as it’s proven itself.

 

Livad Anti-Aging Cream

Livad Anti-Aging Cream

11. Livad Anti-Aging Cream

What I love most: Creamy but quick-drying.

The science: 92 Percent of women surveyed in an 8-week study agreed that their skin felt smoother after using this cream.

You’ve heard of bio-identical hormones, right? Now there is a bio-identical moisturizer. Bioidentical vitamins A, D, and E are naturally found in your body, which means less irritation and more long-term benefits for you. The formula works beyond fine lines and wrinkles as well and naturally blends into your skin’s biome for long-term improvement.

What you won’t find: ingredients that artificially plump and cover. Instead you’ll get a “naturally occurring vitamin cream that smooths fine lines and wrinkles,” according to Dr. Janet Prystowsky considered one of Manhattan’ top (board certified) dermatologists who created this cream for the general public. In addition to improving skin smoothness, over 60% of women in an 8 week study said their skin’s elasticity, brightness, and firmness also improved!

One of the key benefits is that this can be used more often than creams with retinol, which can be drying and irritating. Since this cream is thick and rich I’ve been using it on my cheeks for a month and it’s plumped and smoothed them. So count me in as one happy camper along with those gals in the 92% and 60% studies.

 

Lumion™ Skin Natural Hydrating Oxygen Mist with HOCL

Lumion™ Skin Natural Hydrating Oxygen Mist with HOCL

12. Lumion™ Skin Natural Hydrating Oxygen Mist with HOCL

What I love most: So refreshing and light.

The science: Infection-fighting compound found in the human body’s immune system protects skin and treats ailments.

The first of its kind, LUMION utilizes hypochlorous acid (HOCL), an infection-fighting compound found in the human body’s immune system to fight bacteria, smooth wrinkles and treat skin aliments (including eczema, rosacea and acne) without ever introducing foreign, potentially harmful chemicals into your bloodstream. HOCL compound originates from electrically charged Dead Sea salts, water and oxygen.

Take this mist with you when traveling or on the TV set to hydrate and refresh your skin. The beauty of this mist is that you can use it before or after you’ve got your thick TV make-up on. Spray it on before to wake up your skin. Spray it on after to set your make-up or just to refresh and revive when you need a lift.

Often after I’ve been the guest on a TV show my face breaks out from all the make-up products that I don’t normally use. Lumion™ helps fight bacteria and prevent breakouts so you’ll be ready for another guest spot the next day. Their motto, “Let your skin breathe.”

One other thing I love. They give $1 for every bottle bought to Lonely Whale Foundation. Bravo.

Want to be “instafamous”? Tag and hashtag them on Instagram @lumionskin #LUMIONlife. Good luck!

 

Eminence’s Strawberry Rhubarb Hyaluronic Serum

Eminence’s Strawberry Rhubarb Hyaluronic Serum

13. Eminence’s Strawberry Rhubarb Hyaluronic Serum

What I love most: Vegan friendly and smells as good as pie.

The science: Eminence Organics uses the best natural, organic and Biodynamic® ingredients.

Eminence Organics Skin Care provides natural products with rich benefits from the earth – many ingredients are grown on their organic certified farm. For centuries, Europeans have said that rhubarb is also beneficial to healing bruises, reducing redness and swelling. Not only is rhubarb a magical addition to your beauty counter, but it is also a superfood that can benefit your diet as well. (I’m a big fan of strawberry rhubarb pie, you?)

As an important national TV interview or book tour arrives your added stress might lead you to the candy jar. Stop! Sugar has been known to be harmful your skin and can contribute to jowl area sagging, deep crevices around the laugh lines and discoloration of the skin. Instead, do something good for your skin with this nourishing serum.

I had so many products to test on my face I decided to use this on my hands – even though it’s a serum designed for the face. I’m getting some age spots which this lightened considerably in a month, so you wouldn’t even notice the light sprinkling of my freckles or spots.

If you’re doing a cooking show or doing a product demonstration expect close ups of your hands as you chop veggies, hold or point to an item. A manicure goes without saying, but dry skin and age spots as well as rangy cuticles can be distracting. I love the company attitude as well as they state, it helps your skin “Bounce back to its youthful glow.” I’m all for that.

 

Scrubz Cherry Almond Burst Sugar Scrub

Scrubz Body Cherry Almond Burst Sugar Scrub

14. Scrubz™ Body Cherry Almond Burst Sugar Scrub

What I love most: Instant smooth skin top to bottom.

The science: Emu oil’s qualities.

“All the ScrubzBody products are handcrafted with love in small batches — and you can tell. Makeup, sunscreen and other products work much better on polished skin. Whether you’re preparing for a photo shoot or TV show appearance, and you want skin to be supple, smooth and moisturized this scrub could become your instant favorite.

It is whipped with pure Shea Butter and Emu Oil (in the Scrubz+ products only) in addition to the 8 natural botanical oils included in all their scrubs. Roberta Perry, the Founder and President of ScrubzBody™ Natural Skin Care says, “No other moisturizer is necessary and your skin will be clean, smooth and soft.” So true.

It’s a good thing that on the Cherry Almond Burst Sugar Scrub jar it says, “Not for consumption.” Because the smell of this will make you want to eat it on the spot. When my sweetie sniffed me fresh out of the shower after using this scrub he said, “Yum, you smell like candy. I want to bite you.” No worries if you’re not keen on smelling edible. The scent wasn’t detectable the next day, so it didn’t compete with my perfume.

While salt scrubs can be drying sugar scrubs are kinder to the skin. You don’t want the camera picking up any flakes or scaliness on your skin. Use this the night before you’re on-camera — your lips included — which we often forget to exfoliate. Be sure to pat yourself dry instead of rubbing so the oils have a chance to sink into your skin and you’ll look gloriously moisturized.

 

L’eggs Silken Mist Control Top Panty Hose

L’eggs Silken Mist Control Top Panty Hose

15. L’eggs Silken Mist Control Top Panty Hose

What I love most: The comfort and silkiness.

The science: Soft, silky innovative knits.

If you’re looking to control those little (or big) bulges on your tummy, hips, thighs put on a pair of L’egg’s control top hose. I was grateful that these were so comfortable. I was also amazed that this covered my veins, bruises and discolorations so my legs looked smooth and glowy — and minimized those chunks at the tops of my thighs.

The brand uses soft, silky innovative knits with a control-top panty to provide the smooth look under dress skirts and you can wear these under pants as well to smooth little lumps, elongate your legs to create a slimmer profile and take off five pounds.

You can get seconds on sale for less than $5 that is such a good deal you don’t need to worry about snagging. That is way less than you would pay for any body shaper. Before L’eggs I was a staunch Donna Karan fan – and still am. And these rival Karan’s at a fraction of the price.

I remember one client telling me that she wore a body shaper to her first media interview so she could take off those 10 pounds that television puts on. But there was a small problem: she could barely breathe. It created a distraction that kept her from being her best. In these stockings you’ll breathe easy.

 

The Brow Gal™ by Tonya Crooks

The Brow Gal™ by Tonya Crooks

16. The Brow Gal™ by Tonya Crooks

What I love most: You can use this wet or dry.

The science: Beautiful, innovative customized brows.

This eyebrow “powder” comes in a sleek black case perfect for travel and included a “spoolie” an angled brush on one end and mascara-like wand on the other. The convertible brow, created by Tonya Crooks, a makeup artist who works with Megan Fox and Cara Delevingne, comes in three compacts, with a full size, double ended PRO:

  • Dark Hair 01
  • Brown Hair 02
  • Light Hair 03

Each compact contains a warm, neutral, and ash tone to allow you to mix and match your perfect, custom color. Once used wet, the pallet will revert back to powder consistency, ensuring the product does not dry out.

I wetted the lightest color brown and mixed it with the slightly darker brown of The Brow Gal to not only create a higher arch, but it was easy to “paint” in areas where my brow was thinning. I could make my brows look thicker and still natural. If you want highly stylized “fashion model” or “instagram” brows you can create those too. Not sure how to shape or fill-in your brows? Watch the tutorials.

I first use Maybelline Brow Drama to cover the stray grays and give my brows a bit of texture, even out the color and give them a bit of stiffness to hold their shape.

You can use the spoolie to brush your brows upward if you want less stiffness. For your TV show appearance you want expressive brows that are a bit fuller than what you might create for a magazine shoot or a speaking engagement.

 

Sea Radiance Rapid Eye Lift

Sea Radiance Rapid Eye Lift

17. Sea Radiance Rapid Eye Lift

What I love most: It feels fresh and grease free.

The science: Unique nozzle that prevents antioxidant destruction.

Sea Radiance Rapid Eye Lift was created by Dr. Debra Jaliman, a board certified dermatologist with a private practice on Fifth Avenue in Manhattan, and a celebrity following. It’s made with Sea Elixir, a unique blend of organic sea flora, organic botanicals and peptides with more than 100 times the antioxidant power of Vitamin C.

Brides and their makeup artists love it because they see immediate improvement for fine lines and wrinkles and this is also perfect for an on-camera interview. It comes in an easy to carry tube that you gently squeeze to release a small amount of the cream. Its unique nozzle dispenses the product without allowing air to enter the tube and destroy the antioxidants and prevents waste.

Lots of under eye potions that promise to get rid of my dark circles and wrinkles just haven’t worked — until this one. After one week my sweetie said, (with no prompting…) “Your dark circles are disappearing.” Then he tried to scam me to give him my Sea Radiance Rapid Eye Lift that I would not relinquish. Since he sees me every day I considered this big progress. By using this product you’ll lessen the amount of under-eye cover up make-up you’ll need to use so the camera doesn’t pick up those dark dips. A find.

 

G.M. Collin Instant Radiance Anti-Aging Eye Patches

G.M. Collin Instant Radiance Anti-Aging Eye Patches

18. G.M. Collin Instant Radiance Anti-Aging Eye Patches

What I love most: Quick eye repair.

The science: The hydrogel texture is formulated of a unique mixture of ingredients, providing a feeling of comfort to the eye area.

These eye patches make your eyes “pop “after use. In 20 minutes my crow’s feet had plumped up and gave me a more relaxed look. These can be used on the plane, before bed, or right before a TV show appearance. They immediately and visibly reduce the appearance of fine lines, wrinkles, puffiness and fatigue.

The unique mixture of active ingredients sink into the skin, leaving the eye area hydrated and rejuvenated. The packet comes with 5 pairs which you can use two weeks time before you appear on TV for more of a transformation, or individually, the day of your on-camera media interview.

 

LOVEBUD Puff Puff Past Eye Cream

LOVEBUD Puff Puff Past Eye Cream

19. LOVEBUD Puff Puff Past Eye Cream

What I love most: Lose that under eye puffiness.

The science: LOVEBUD products are made using hemp seed oil (not cannabisoil), which makes them 100% legal in all 50 states.

LOVEBUD Puff Puff Past Eye Cream uses hemp seed oil as the main active ingredient. Hemp seed oil is quickly gaining recognition as a natural anti-aging superfood for your skin. It is high in Vitamins A, C and E and has a concentration of Omega-3 and Omega-6 fatty acids that our skin loves. All LOVEBUD products are vegan and cruelty-free. They are also PEG and Paraben-free.

Originally formulated to solve the under-eye puffiness problem associated with aging, the Puff Past Eye Cream also eliminates under-eye puffiness caused by lack ofsleep. If you have a restless night before your big national TV appearance you can put it on in the morning and expect to see results in as little as 20 minutes.

While it has natural active ingredients such as phytoplankton extract, green tea extract, arnica oil common in other eye creams hemp seed oil is the star here as the phytosterols reduce inflammation and redness, which is why puffy eyes disappear almost instantly after applying the cream. You can look bright eyed even on a few hours of shut-eye.

 

MOA Aphrodite Facial Oil

MOA Aphrodite Facial Oil

20. MOA Aphrodite Facial Oil

What I love most: The intoxicating rose-geranium scent.

The science: Rosehip oil is nature’s retinol.

Magic Organic Apothecary’s Aphrodite Facial Oil from London: Made with a Rosehip Oil base, and enriched with precious Damask rose essential oil helps dry, sensitive skin that is prone to redness and blemishes. Rosehip oil is very rich in vitamin A, C and essential fatty acids. The natural skin regenerative properties have been revered in folklore over the centuries all across the globe.

This magical “dry oil” blend, suitable for all skin types, promotes cell turnover to reveal radiant, balanced skin — which we all want.

One thing you might not know: Rosehip oil is nature’s retinol, but without the irritant. In addition to Rosehip, Organic Yarrow (hero ingredient in all MOA products) is added to help to even skin tone and calm irritation so if you have any kind of flare up this and marshmallow extract will soothe and calm. Use this 3-6 months prior to special event for best results.

Confession. I don’t use sun block. It burns my eyes no matter where I put it on my body. So my chest has quite a few freckles. I wasn’t aware of how many I had until my photographer, Abigail Huller, did a light touch up on that area for my final photos. (My face is not retouched. Much as I’d like to look 10 years younger I wanted my photo to really look like me, flaws and all.)

But the chest freckles were distracting, hence the editing. I used this marvelously scented oil for a month and my freckles are barely noticeable and now look like a sweet sprinkling. So you can use this on your face or hands as well. I tested it on my chest so I could get an accurate read on the result. Thumbs up.

 

Skindew Propitiation Luxury Body Oil

Skindew Propitiation Luxury Body Oil

21. Skindew Propitiation Luxury Body Oil

What I love most: It sinks right into my skin and lifts my mood.

The science: Vitamins, omega3 and antioxidants.

Right after my shower, after toweling off, I shook up the Skindew Propitiation Luxury Body Oil’s gorgeous black glass bottle containing this luxury body oil, and sprayed it on all over my body. It absorbed right in without leaving any slick residue on the surface of my skin. I experimented with it in the morning and my skin drank it right up. So Skindew Propitiation absorbs equally well on dry skin.

I also tried adding it to my go to Beauty Without Cruelty Fragrance Free Hand and Body Moisturizer and while I liked the effect I preferred using it solo. It actually made my arms glow and helped lessen the psoriasis on my elbows as it is full of hydrating oils like argan, avocado, meadowfoam seed, and rice bran oil – and preservative free.

Use this the day of your interview to turn dry skin silky and enjoy the hints of aromatherapy that “stimulate a positive mood.” The scent is also heavenly and light and it actually did make me feel happier each time I rubbed it into any part of my body. Love it. A true luxury.

 

Travertine Quattro Olii body oil

Travertine Quattro Olii body oil

22. Travertine Quattro Olii body oil

What I love most: Plumps the skin.

The science: Healing and rejuvenating ingredients.

To smooth and moisturize your arms “rapido” Travertine’s Quattro Olii body oil is an emollient body oil that restores and nourishes the skin. I like this oil because it absorbs faster than a cream and doesn’t leave a residue so it won’t get on your clothes.

If you’re planning to go sleeveless, for those of you with Michelle Obama arms, this is excellent product for any skin type and can also aid in the healing of eczema, psoriasis and acne (and those annoying bumps on the back of your arms).

The oil is packaged in premium violet glass to protect the ingredients from ultra-violet light. This method dates back to ancient Egypt. Plus, the bottle is TSA 3-1-1 liquids rule compliant, so you can carry it on, jet anywhere and reuse this bottle for future media appearances.

 

Inlight Intensive Line Softener

Inlight Intensive Line Softener

23. Inlight Intensive Line Softener

What I love most: Award-winning 100% organic skincare from UK handcrafted by homeopathic doctor.

The science: Clinical trial in Rome, Italy shows remarkable reduction of lines in just 28 days of daily use.

This luxe anti-aging product uses chlorophyll-rich spirulina and barley grass, both with powerful anti-ageing and antioxidant properties, argan and bitter cherry oils with their legendary capacity to “mop up” free radical damage. Less like a cream and more like a solid oil, it’s been formulated to specifically nourish and stimulate the skin’s collagen production and regenerate deep lines revealing radiant, smoother skin.

The creator, Dr. Mariano Spiezia makes a point that I agree with when says, “Ageless beauty doesn’t have to be a complicated affair; but it can be a divine, luxurious ritual.” This product moisturizes the skin and gives it a velvety feel while reducing “dark marks” and makes you feel like you’ve had a spa treatment. I also love that it’s 100% organic, free from synthetics and chemical fragrances and smells divine.

 

Paleo Pro Protein Powder

Paleo Pro Protein Powder

24. Paleo Pro Protein Powder

What I love most: Pure grass-fed beef protein vs. beef collagen protein.

The science: 26g of protein per serving. No sugar, whey, or soy, hormone, antibiotic and gluten free. Pastured grass-fed beef.

I can’t decide which flavor I like better the Ancient Cacao or Aztec Vanilla. Both were yummy and satisfying. There are enough Paleo protein powders on the market to make your head spin. And many that claim to be Paleo aren’t. What makes this one different? It’s literally “Farm to Shake” with three ingredients: grass-fed lean beef protein, egg protein, and your liquid of choice.

The lean-beef protein here is essential. Paleo Pro is very high in naturally occurring beef collagen, around 70-80%, but it also contains lean tissue protein, just as if you were to eat a steak, this is key, which is a complete protein source vs. collagen. Why is this important? If you’re on the run and supplementing your diet because you need higher protein needs, using just collagen will not fulfill the need and can actually be harmful, not helpful.

Additionally, absorption and consequently assimilation of these amino acids after digestion is much higher when complete proteins are present. In short, this shake will sustain and nourish you properly as a snake or meal replacement when you’re on the go.

Vegan? No problem. There’s the Paleo Greens powder for you. Need to recover from a work out or day where you feel depleted? My sweetie, who works out weight lifting, likes that he can add these high quality carbs (from the sweet potatoes) to his post workout protein drink so it jump starts his recovery.

Pack a pouch of portable Paleo Protein into your make-up bag to instant sustained energy — which you’ll need to pull you through a TV appearance. This is the sane solution when you don’t have time to eat or when your energy flags (which often happens when you’re on tour madly jetting from TV studio to TV studio in a time crunch).

Carry your BPA free plastic cup “blender” with you, which comes with one of those silver balls to smooth out the lumps in the powder with your liquid of choice. I prefer almond milk, but you can use coffee or any hemp nutmilk, tigermilk (just discovered this) or even water for a quick mix. You can pick up an unrefrigerated box of Almond Milk at Trader Joes or Whole Foods so you can easily tote it along.

Certified Clinical Nutritionist and Founder of Hudson Valley Nutrition LLC, Christina Towle says, “As a busy professional and mom I like to have a this shake to stay slim, vibrant, and youthful.”

 

BodyworksBall™

BodyworksBall™

25. BodyworksBall

What I love most: It hurts so good.

The science: The design earned the S.T.E.P. (Science, Technology, Engineering, Production) Award by the Manufacturing Institute in Washington, DC.

One of the most important wellness tips to maintain optimal health is to focus on muscle recovery and mobility. The BodyworksBall, a portable self massage tool (picked by Oprah for her “O List”), can help at home and on the go so you’re relaxed and pain-free as a TV show guest.

I wanted to try this as I’m a big fan of regularly using two tennis balls taped together (or put into a stocking) that I roll on to relieve tension in my back.

With the BodyworksBall™ I don’t have to get on the ground. Instead you use it up against a wall. It kneads out those kinks and crinks so good. So you could actually sneak in a session in the green room to loosen up before you go on-camera. Get rid of “tech neck,” aching hands and feet, shoulder knots and get instant relief in less than a minute.

Originally designed for elite pro athletes to use when traveling which required a special non marking rubber, to not damage the walls of the Four Seasons and the Ritz Carlton. It won’t wreak any walls while you decompress. Made in America and create by a female. Go girl!

 

Rosehive Super Foods Box

Rosehive Super Foods Box

BONUS! Rosehive Super Foods Box

What I love most: Surprise! You don’t know what goodies you’ll get, but they create instant delight.

The science: Nutrient-packed superfood snacks, herbs, cooking ingredients and recipes delivered to your door every month.

Every month Rosehive Superfoods has a new theme and is co-curated by someone in the health and wellness industry and includes super delish stuff. “I’d like to think of us as the super delicious, energizing, packed with greens morning smoothie versus grandma’s boring brussel sprouts,” says superfoodie organizer Jillian Berswick.

Here are a few things that came in mine….

Take along the Lakanto Monk fruit sweetener so your glycemic index doesn’t spike and then drop. The zero calorie, zero glycemic sugar replacement comes packaged like giant Pixie Stix (remember eating those as a kid? I confess I still love them and brought a bunch to Bali to give away to kids and then poured most of them down my own throat during the wee hours of the night when the chanting and cock crowing kept me up.) Shame.

When I first saw the bag of Cocoburg vegan coconut jerky, chili lime I thought, “Yuk.” I’m a carnivore and couldn’t imagine any vegan jerky measuring up. Fact: I ate the whole bag in one sitting. Bring this satisfying snack with you to chew on to calm your nerves and relax your jaw before you go on-air.

The other superfood that is a perfect “carry with” is K’ul energy artisan crafted superfood bar that’s 70% dark chocolate and loaded with cranberries, cherries, pomegranate, raspberries and maca root for stamina. In a pinch this can suffice as a mini meal and can help you recover from “oxidative stress.” I’m not sure exactly what that means, but I do know that right before you go under the hot lights you’ll want to calm down. And if this little bar of goodness can help I’m all for it.

Love the metal straw that was in my box. I prefer to drink my protein and green drinks from a straw. You’ll want to as well to preserve your lipstick and to make sure you don’t unknowingly have a green or “milk” mustache. Whenever you can, conserve time and energy so you can spend your time relaxing and focusing in the greenroom, before your moment in the spotlight. The last thing I want to be worrying about is my make-up, hair, and clothes. I want to focus on connecting with the host and the audience.

Conclusion:

What I noticed first when these anti-aging winners arrived on my doorstep was the packaging, the first impression. Most were sumptuous, luxurious, elegant, hinting at the promise inside. A few arrived rather disappointingly drab or sloppily assembled. Packaging is important. It’s the first impression, the first look and feel even before a product comes out of its box.

So while beauty comes from within we first see you as a whole “package,” your overall presentation. That’s why this piece focused on taking care of all the details of your appearance.

One of my favorite things to say to my clients is, “Practice your sound bites so you’re free to be spontaneous.” The same goes for your appearance so your energy is freed up to focus on enjoying the moment and connecting to your host and audience.

About Susan Harrow: For the past 27 years, Susan has been the brains + heart behind Harrow Communications, a media coaching + marketing agency based in the San Francisco Bay Area. She has trained thousands of people in verbal and non-verbal communication so they can grow their business and be true to themselves.

She’s the author of the bestseller, Sell Yourself Without Selling Your Soul (HarperCollins) a marketing book for women, is a former teaching tennis pro, and has a black belt in Aikido.

Recently, she’s created a program called, True Shield: Verbal Self-Defense For Girls that teaches young women 12-24 how to protect themselves in 10 of life’s most difficult and dangerous situations that they’ll likely encounter — and stay safe.

Her newest offering is a woman’s empowerment course called: Braggart, Bitch or Ball Buster™: How to avoid being called the 3 Bs and get what you want.

Disclaimer. Some of the products come from my private product stash. Others were sent to me to trial. I get no monetary or any type of reward or affiliate payment for any of the products I’ve reviewed. This article represents my frank experience and opinion.

I am an affiliate for the publicity summit, an event that I am attending in New York this October. I only recommend products or services I stand behind, use personally and believe will give you tremendous value. Enjoy!


Make Your Sound Bites Steal-able With One-Liners


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Make Your Sound Bites Steal-able With One-Liners

Create steal-able sound bites so your audience remembers them and you. You can make memorable sound bites with one-liners like these.

Today I want to talk about sound bites. First just what they are and then to share with you a couple of really great ones from famous people and also from people who have been in my Your Signature Sound Bites course or who have been my clients.

What are sound bites? Mark Twain weighs in

So what are sound bites first? I love when Mark Twain was asked about what a maximum is. He said: “Define that” and he said it's a minimum of sound to a maximum of sense. So sound bites are really just your key phrases. They're not mysterious, they’re your key phrases, they're fascinating facts, they’re anecdotes, they’re stories, they’re vignettes. They’re stories, statistics, facts, anecdotes, analogies, acronyms.

And you have a mix of these. So it's not like sound bites are your whole conversation, they're woven skillfully into the conversation. But one thing that's really key in a sound bite is that it's packed with meaning and that it is memorable and repeatable. Whether it's a story or a fact or just a one-liner, you want that to be embedded in the memory of the person and also in their hearts so they really feel it.

One of the most famous sound bites is...

So I was just looking over one of my past blog posts and what phrase did I find in there? "Float like a butterfly, sting like a bee." Muhammad Ali describing himself. He was his own best publicist. So I float like a butterfly, sting like a bee. I mean that was such a great description of what he does in the boxing ring and now we've heard that hundreds of times since he just passed. So that's a really great one liner. So that really sticks in your mind.

The Oxymoron sound bite

Now I want to give you one that's maybe not quite as memorable but that is something that I really loved. And this is by Amos As. So I’m going to take a quick peek over here in my document. I was listening to him, he’s an Israeli author and I heard him speak a while back and he's so passionate, so vibrant and very lovely.

He said, “I thought that my book which is called A Tale of Love and Darkness would only be of interest to people in my village or my vintage. But I found that the more local I was, the more universal my message.”

That's a different kind of sound bite. I mean that's a little bit more intellectual but I really like that phrase in there too “from my village or my vintage.” That's the part that may stick in your mind. And then here's what he said about the sound bite he says “I love Israel in the moments when I don't like it.”

And I love this because this really captures his whole philosophy of loving his land and yet fighting for peace. So it's kind of an oxymoron. Fighting for peace. That’s kind of like in your head like “Whaaat?” So that's what partly makes it memorable. It's kind of a little kooky. You got the two opposing ideas. So that's why I thought that was really powerful.

The light, funny sound bite

And then another one that's on the lighter side for example from my clients who were also in this seminar. Kelly Kitty and Jennifer O'Neil. They’re authors of the book called Decorating with Funky Shui: How to Lighten Up, Loosen Up, and Have Fun Decorating Your Home. Great name right? That's kind of a pun in itself right? A sound bite in itself. They define Funky Shui as less about wind chimes and more about snow globes. So that's their sound bite for describing their book, which you should have by the way. If you're describing your book you do want kind of a one-liner that tells what your book is about.

storytelling tips for media appearances

storytelling tips

And then the sound bite that I loved which was in their romance chapter about your bedroom is “A single white rosebud in a glass vase represents chastity so you don't have to.” Ok so that's funny, it's cute and you definitely get a visual image. So that's what we're talking about sound bites too is that you want a sound bite that gives you a feeling, makes you see something, hear it and remember it.

The analogy sound bite

Then another one is from my client who also took my Your signature sound bites course Marty Friedman. He did private one-on-one coaching with me. He's a successful management consultant of 25 years. And now he's also an expert in men in marriage.

And he says: “The biggest mistake men in marriage make is in relationships because they think of their marriage like a refrigerator. They expect it to run by itself, plug it in and go.” So that kind of sums up in a few words the essential difference between men and women, right? It's not going to plug and play.

chow to create memorable messages

create memorable messages

The alliteration sound bite packed with meaning

And another one liner that a client I came up with Kelli  my god I can't believe I’m forgetting he last name. So when that happens you just need to go on. So she [Kelli Fox] owned Astrology.com and sold it to iVillage for 80 million dollars. And one of the things that we came up with is “astrology is a guide not a god.”

So that was a line that was so good that any host who was introducing her when she was doing a TV show stole. So you want to have these really great lines. Hopefully you don't want the media to steal them because lots of times they do and then you have to come up with another great line because they’ve already taken your best one.

But anyway that's such a great line “astrology is a guide not a god” that it does get stolen. You want to have your sound bites so they're stealable, right? But the point is that even if the journalist doesn't, you want your audience to steal it and take it for their own.

So that's it for some sound bite examples. Those were different examples of one-liners. You had the one from Muhammad Ali that was the one-liner describing himself. The other one from Amos Oz that was a little bit more of his relationship with his country. And then Kitty and her sister Jennifer the O'Neil sisters authors of Funky Shui that was kind of like funny. And then you've got Marty who created a great analogy.

So you've got all of these different types. So you can see the range of sound bites where you have this kind of way that you have to explore and be creative. Have some fun, humor, pathos, whatever that is that will move your audience. So think about those kinds of things that you can weave into the conversation that will be memorable or make people feel.

So I will look forward to connecting to you soon. And if you have a great sound bite please send it to me at mgr@prsecretstore.com I would love to hear your great sound bite. Or just record it into speakpipe right on this page.

RESOURCES

Watch the webinar 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

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Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

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Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

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Why I Can’t Stand The Cult of Fake Authenticity


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Why I Can't Stand The Cult of Fake Authenticity

Today I want to talk about something that’s been really bugging me lately. It’s what I’m calling the cult of fake authenticity. It's about how to be authentic. I was having lunch with a friend and we were talking about this whole idea, how there’s this kind of cult of oversharing.

And I wonder if you feel this way too. I would love for you to weigh in about it.

Battered by intimacy

Do you ever feel battered by intimacy? That people share so much and share such hurtful, harmful, hard to hear things that it’s actually hard for you to hold it.

Especially when we’re in groups. I think more and more when people are getting together in groups, this sort of cult of oversharing is being cultivated and being brought to sort of a high level of a kind of expertise. Almost of crafting, like the over crafting that’s going on in social media and Instagram for example.

Cultivating and crafting our own authenticity

It’s as if we’re actually self-appreciating our own authenticity. When you’re: “I’m so real. I’m realer than you are. Can I up how real I am? Can I be realer than you? Can I even share more than you? Can I degrade myself more than you? Can I have a lower low than you?”

There’s this kind of self-admiring that doesn’t feel authentic at all. And it’s not even spontaneous. It starts to become cultivated and crafted and we’re starting to shape our vulnerability in such a way as to make it as dramatic as possible to affect people. And maybe even to one-up another person. Right?

The other thing is, my friend said, “I actually felt reverse shame because I wasn’t a sad drunk.” She is in recovery but she said, “There’s a bizarre sense that my story is worse than your story. Therefore I get even more accolades for having the dirtier, the grungier, the sicker, the lower, the more excruciating story.”

Self Degradation has become glamorous

So it’s kind of a reverse glamour that now this kind of degradation and hardship is actually turning into something that’s polished.

I was reminded of this when I was watching TV and listening to Ronda Rousey talking about that the media had said there was a time when she was homeless and she slept in her car. And she said “You know what? I just want to disabuse you of all of that.”

She said, “My mom and I had a fight. I went and slept in my car for a week. I could have gone home. I was just in my car for a week until I found an apartment. I was not homeless.” So there was even this kind of crafting that the media does of the homeless. The rags-to-riches, the homeless to celebrity status that we’re all I think kind of tired of hearing.

Raise your hand, let me know, are you tired of hearing these degradation to glorification stories? Because I know I am. And I long for real authenticity again. The kind of heartfelt sharing that’s not crafted, that’s not trying to one-up other people. And also that’s reserved for our private friendships.

Fake or real authenticity?

On the other hand, I really realize that there’s a place for sharing and caring in a group. And that that can be very lovely and healing.

But is this fake intimacy (I’m asking, I don’t know, it’s an inquiry) where we’re sharing in a group of people that we don’t know, this can be a deeply bonding experience. Question. Do you keep up with those people? Is that the kind of thing where we can really connect heart to heart and then develop these friendships over time?

Because I see it as kind of a reverse engineered friendship.

Usually a friendship goes along and we develop an intimacy and only when we trust someone do we start to share these deep dark secrets of ourselves. But in our kind of “blabby” culture today, what we’re doing is we get into a group and we skip all the steps that are typical in developing a friendship and go straight to the heart of what hurts most.

So is this a good thing? I’m asking. I’m wondering, what do you think?

I’d love to hear what you think!

RESOURCES

Watch the webinar 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

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Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
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Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

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A Media Training Transition That Can Save Your Skin


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

A Media Training Transition That Can Save Your Skin

This is a media coaching bridge that can save your skin in any situation where you don't want to answer a question or are caught off guard.

Our topic today is something that can be a lifesaver for you in a media interview. It is called a bridge. And what that means is that it is the bridge from the information that you don't want to be asked or a question you don't know the answer to, to the information that you want to convey to your audience and that you can do under any circumstance.

So for example you might be asked a quick difficult question or a question that's off base or that you don't know the answer to or that's completely off topic and you want to transition to the information that you have.

So an example and this is the bridge is “I don't know about that but what I do know is...” So this can be an absolute lifesaver in any circumstance. Because sometimes you might get an aggressive interviewer or an interviewer who is a little too intimate or an interviewer who is just abrasive or abrupt and it might throw you off a little bit. So you can use this transition in any kind of circumstance for any kind of question.

That actually happened to a client of mine just recently Diane Altomare. It was her very first interview about her book called “Clarity.” The interviewer asked her completely off-the-wall questions that were not related at all to the content of the book and even recommended a book about her competitors that was in the past. And start talking about that “Oh my god it's like a worst nightmare.” And this was her very first interview.

But since she had been trained very well on creating sound bites and transitioning to the information, she knew she could use that one bridge “I don't know about that but what I do know is.”

So it doesn't matter how off base or how nut ball the question is you can always use that phrase to transition to the information that you want your audience to know. Because that is your whole purpose of doing the interview, so you can convey the information to your audience that you want them to know under any circumstances no matter how crazy the question, no matter how abrasive, aggressive, intimate, whatever the personality of the TV host or radio host is. It doesn't matter. Your transition is “I don't know about that but what I do know is.”

So use that and I would love to hear how it saved your skin because I have a lot of clients and course participants who tell me how that one phrase did save their skin and I'd love to hear about yours.

RESOURCES

Watch the webinar Speak in Sound bites: 5 Surefire Ways to Get More Clients, Customers + Sales — and Become a Media Darling  (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


Media Training to Script Your Story of Origin


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Media Training to Script Your Story of Origin

This is about how to craft your signature story, your story of origin.

Your Story of Origin Sound Bite

Today I wanted to talk about how to create your most important sound bite. It is called your story of origin. It's called that because it's where you began and what gave you the incentive to create your business/book/product/service or cause.

The reason why it's the most important soundbite that sets you apart from everyone else is that it's unique to you. And also it's the most important sound bite because every journalist, producer any interview that you're going to be in, they are going to ask you the question: Why do you do what you do? Why did you start your business? Why did you write your book? Why are you involved in your cause?

So that is a question that you absolutely need to have prepared. What is it? It's the sound bite, which is the story that tells why you do what you do and how you came to either have the idea for the book or why you're involved in your business.

A couple of examples of stories of origin can be, they either start from “Oh I had this childhood interest that has carried me all the way through adulthood.” And you want to connect that together. It can be a hobby, it can be an interest, it can be a love.

So for example someone who is working at the SPCA for example has always loved their first puppy. So they carry that love animals all the way through to what they're doing today.

Your "Aha" moment Sound Bite

The second sound bite is called your “aha moment.” Oh my god something happened that changed your life. You had some brilliant idea or some thunder struck thing actually happened that inspired you to do what you do.

Your Thunderstruck lightening bolt Sound Bite

Another variation of that “aha moment” is a severe change or accident or this is another kind of lightning bolt that comes down to you that is something that shifted your life on a dime.

An example of that would be like Christopher Reeve who became paralyzed and then became an advocate for paralyzed people all over the world. It doesn't necessarily have to be a traumatic event by the way, but it can be just a dramatic event, let’s say that.

Your ancestral Sound Bite

One of the most common sound bites too is something that connects your past to your present. And this can be ancestral. This can be your relatives, your grandfather. your mother, your grandmother, or someone even further in the past that has influenced you to become the person you are today.

So for example my client Kristen Schuerlein who some people call “the blanket lady.” She's a graphic artist and left all of that behind to create these beautiful blankets that have affirmations on them.

She didn't realize this by the way. When we first started working together she didn't realize that her story of origin came from her grandfather who at that time during the war traded shoes. He created and repaired shoes and he traded shoes for chickens. He would make sure that every child in the town had shoes and then he got that food in return. And she said she didn't realize that essentially she's trading shoes for chickens by creating her blankets that she would then give to charities to help support them.

So connecting your past to your present is a very powerful way too. And sometimes by the way it's not like you know it right away. You know what your story of origin is. The process that I go through with my clients typically is let's just talk naturally and hear the way that you speak naturally. And start talking about how you came to be where you are today.

Because often times it's that connection that people don't see necessarily until they start talking out naturally. Because what I found in neuroscience - neuroscience proves this out - is that when you're not in your thinking brain, when you're just in a relaxed state and you're actually just talking freely, all of the right answers come.

This is the same part of the brain that lights up in jazz musicians when they improvise. So essentially what we're doing is we’re improvising with our talk, we're improvising as we chat. And then that beautiful thing comes out unexpectedly.

And then we craft that story. We craft it to have a beautiful beginning, middle and end. So it might come out perfectly almost and then we just craft it to make sure that it's ready for media.

So that is your story of origin. Whether it is a hobby or love from your childhood, an aha moment, a thunderstruck change in your life, or something from your ancestral past.

So that’s one of the first steps that you want, but make sure that you've got your story of origin sound bite down before you actually contact the media.

RESOURCES

Get your free copy of The Top 50 Media Contacts List (It's free!)

Watch the webinar 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


5 Media Training Tips To Become a Sound Bite Genius


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

5 Media Training Tips To Become a Sound Bite Genius

When I was media coaching sisters Kitty & Jennifer O'Neil, whose new book Decorating with Funky Shui, Kitty said something that I want to share with you.

"I'm going to try talking in sound bites to everyone."

What great practice.

Kitty and Jennifer are the kind of clients I adore. When I asked them to prep for our on-camera media coaching session they got out their camera and grilled each other for days. They scoured their book for their best lines (why reinvent the wheel? If you've been clever on paper, use your best stuff in interviews). They wrote out the questions they thought the media would ask. They mapped out their answers. They were totally ready to roll when my assistant turned on the camera and I played the role of TV host. Here are 5 media training tips so you can become a sound bite genius for your next TV appearance, radio or print interview.

Media Coaching Tips

Media Training Tips

1. Speak in sound bites to everyone.

Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film "Fog of War" former Secretary of Defense Robert McNamara said, "Never answer the question that is asked. Answer the question you wish were asked." Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping others' perception of you—which is the essence of good media.

2. Answer the first interview question with your sermonette.

In a 1989 interview on the NPR show Fresh Air veteran TV journalist David Brinkley said, "Everyone of them [his guests] will arrive in the studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get to the hard core of what we're there to talk about." Your first and last points have the most impact so plan and deliver your sermonettes no matter what you're asked.

3. Frame your ideas for your audience.

Jennifer O'Neil, a film producer and director, explained that when shooting background footage (b-roll) she uses a technique called "grounding." To "ground" the camera must end definitively on an object or scene that signals the viewer that that segment is over. I suggested to her that she probably also used the opening footage to "ground" or shape the beginning of how she wanted a viewer to perceive the scene. In this way you orient your audience to the scene or the material you want them to focus on.

On-Camera Media Training

On-Camera Media Coaching

You can apply the same concept to sound bites. Your opening words set the stage for what you want to convey, your final words signify the close, how you want your audience to remember what you've told them. Use your opening and closing statements to anchor your audience to the information you want them to grasp. That way you shape the way they think about your product, service or cause.

4. Tell people what to do.

I love mystery, but this isn't the place for it. Don't leave your audience guessing. Be forthright about the action you want them to take by letting them know why your product or service is necessary for them to have a complete and happy life now. What gap does what you have to offer fill? Be direct in pointing this out so there is no doubt.

5. Live your words.

Get to the point with clarity and insight. The Latvian violinist Gidon Kremer said of composer Astor Piazzolla's music, "I don't think it's [the music] always about embellishment. I don't think it all can be expressed rightly just gliding on the surface of convenient rhythms. This music can't be in fact performed, it has to be lived. And I always can distinguish if someone is flirting with Piazzolla as a convenient item of our commercial industry or if someone really lives the life or the heartbeat of the music of this great composer."

It's the same with you and your sound bites. Are you living the heartbeat of what you're saying, what you're representing? If not, we hear your false notes, your commercial intent. If so, we know in an instant when your music is true.

If you enjoyed this Podcast you're invited to hop on over to iTunes to subscribe, rate + review it. You're welcome to send this to anyone you think it would delight. I send you a kiss for your kindness!

RESOURCES

Watch the webinar Speak in Sound bites: 5 Surefire Ways to Get More Clients, Customers + Sales — and Become a Media Darling  (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


4 Secrets To Becoming A Guest On Top TV Talk Shows


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

4 Secrets to Becoming a Guest on Top TV Talk Shows

I'm constantly amazed at the number of people who want to get on the top TV talk shows — but have never even been a guest on a local TV show or had a single TV appearance. This is like trying to run a marathon without walking a mile. I still get calls everyday from people who want to be a guest on Oprah’s Super Soul Sunday, others who are launching a book, or have a product or cause they want to sell, who have no idea what it takes to get on a national TV show.

I can tell in the first 10 seconds of the phone message — and in an email — if I want to work with the person calling. About 90% fail the test.

Talk show producers assess you as brutally and honestly as I do. More so. Their job depends on it. Even after you've managed past those first 10 seconds you must maintain their interest with sharply focused sound bites or you won't make the cut.

So those first moments when you speak are critical. It's important to craft your words carefully, making sure the content pertains to what a producer wants. They want guests who are knowledgeable, thoughtful, witty and wise--and who are comfortable in their own skin.

A while back, I taught an all-day class to a division of the International Coach Federation. They were keenly interested in creating sound bites to get on TV shows, and we worked on that for hours. It was then I realized how difficult it is for people to be succinct, clear and to the point. While this podcast won't focus on developing sound bites (look for that in the future), it will be about how you can get a coveted spot on a top TV talk show.

Here’s how it typically goes…

The phone rings. You hear an authoritative voice say, “Hello, I'm the producer of...Good Morning America or the Today Show, or Fox News or any other top talk show, you name it.

This is your big moment, the break you've been waiting for. After you catch your breath what do you do?

Producers make an instant assessment of you in thirty seconds—or less. When you get that coveted call from a producer, you aren't just “talking” to him: you're auditioning.

How can I get on TV

Get booked as a guest on national TV

You are being screened to be accepted or eliminated as a guest on their show. How can you pass the audition?

Secret #1: Ask Before You Speak

Before you even open your mouth to start pitching yourself and your story to the producer, ask them a simple question: “Can you tell me a little bit about the kind of show you envision?” In other words, ask the producer the angle he is planning to take.

Doing so has two advantages. First, it gives you a moment to overcome the shock and to collect your thoughts.

Second, once you hear the producer's reply, you can gear your pitch to the type of information he's seeking. Listen closely to the angle that he's interested in and tailor your points to it.

Publicists often use this technique to get their clients booked on shows. They “get” before they “give” so they are in a good position to tell only the most pertinent information about their client.

Secret #2: Wow the Producers With Brevity 

Follow the advice of jazz musician Dizzy Gillespie: “It's not how much you play. It's how much you leave out.” Keep your list of talking points by the phone when you call a producer (or a producer calls you), so you'll be succinct. You will already have rehearsed your points so that they'll sound natural and inviting.

Be prepared with several different angles or pitches, different ways to slant your information. “Nobody gets on these shows without a pre-interview,” says publicist Leslie Rossman.

“Be a great interview but don't worry about the product you want to sell them because if you're a great guest and you make great TV, they'll want you.”

And keep in mind the words of Robert Frost: “Half the world is composed of people who have something to say and can't, and the other half who have nothing to say and keep on saying it.”

Secret #3: Prove You’re Not a Nutcase

If you are a nutcase on the air, the producer will lose their job. What constitutes a nutcase? You may think it's a positive trait to be enthusiastic (and it is), but anyone who is overly zealous about his passion is considered a nut.

Best-selling author and screenwriter Richard Price talks about this phenomenon as “The dangerous thrill of goodness.” He says, “What happens is you can get very excited by your own power to do good.” Don't get carried away by this thrill.

One way to tell if you're being too zealous is that you're hammering your point at top speed with the energy of a locomotive pulling that toot lever non-stop. I remember a man calling me up about how he was single-handedly taking on Starbucks — who, he felt, had done him wrong. He wanted me to promote his cause. While this could have been a great David versus Goliath type story, he was long on emotion and short on facts. Some statistics or figures would have tempered his mania.

Get major media

Get national media attention

But he also never checked in with me to see if he had my interest. By talking loudly and barely pausing for a breath, he appeared to be a man who wouldn't take direction well. His single-mindedness was off-putting, not engaging.

When you're talking to a producer speak for 30 seconds or so and then check in by asking, “Is this the kind of information you're looking for?” Listen for other verbal cues, such as encouraging grunts, or “uh huhs.”

Secret #4: Can You Make “The Big Point?” 

Contributors to the popular radio show, This American Life, hosted by Ira Glass, have taken to calling the wrap-up epiphany at the end of a story, “The Big Point.” This is the moment that the narrator gives his perspective on the story in an attempt to elevate it from the mundane to the universal.

Another radio personality, Garrison Keillor, is a master at it. He tells long, rambling stories (not good advice for you), then ties up all the story strands in a coherent and satisfying way.

As a great guest, you want to illuminate your story with a big standout point that helps the audience see the significance of your story in their world and the world at large. Rather than hitting them over the head with a two-by-four, you want to share your insights with a feather-like touch. By framing your story you alert the producer to the fact that you're a thinker and can contribute great insights and clarity to a story thus increasing its appeal.

I'd love to hear from anyone who has had success in getting themselves booked on a top TV talk show. Or who has been on a talk show and is willing to share some insider secrets to what went on from the initial call to their appearance. I'll feature you in an upcoming podcast.

Adapted from "Secrets To Get Top TV Talk Show Producers To Book You As Their Guest." For the rest of the secrets that will help insure your success when the producers call go here to get it now.

You never get a second chance to make a bad impression, says online publicist extraordinaire Steve O'Keefe. Don't lose the opportunity of a lifetime because you don't know the rules. This 20-page guide gives you exactly what you need to know to make the cut.

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Purchase Secrets To Get Top TV Talk Show Producers To Book You As Their Guest

Watch 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

 

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Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

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9 Steps to Be a Thought Leader — and Become a Media Darling

By Susan Harrow, media coach

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

1. Cultivate an opinion.

Thought leaders have opinions. They shape a story. They position facts in a context. They make statistics come alive by interpreting them. We value people who give us perspective on things that matter most in our culture today.

Sheryl Sandberg, COO of Facebook and their first woman to sit on their board, said of the differences about how men and women respond to taking credit for their success, “If you ask men why they did a good job, they’ll say, ‘I’m awesome. Obviously. Why are you even asking?’ If you ask women why they did a good job, what they’ll say is someone helped them, they got lucky, they worked really hard.”

To follow her lead take a look at your field or industry and find something that irks or inspires you and start to formulate some opinions about it. Folk singer Joan Baez said, “I’ve never had a humble opinion. If you’ve got an opinion, why be humble about it?” Thought leaders aren’t afraid to voice a strong opinion. The media seek guests who have opinions that help us ponder what’s important.

2. Make a prediction.

Can you see the future? Look into your private crystal ball and share it in a press release. Ten years ago I told my literary agent that getting on TV and grasping at fame was going to become a national obsession. I wrote up a book proposal about how to get on TV, supplied anecdotes from my own experience as a publicist and media coach, and gathered statistics to show that this was going to be a hot new trend. He pitched my idea to all the top New York publishing houses.

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Alas, the traditional book industry didn’t buy it. It was too far ahead of its time. But guess what? Didn’t that prediction come true? Practically everyone is now scrabbling for his 15 seconds of fame. New reality TV shows are popping up every year. The Fishbowl Effect has become our current reality where your iPhone video can make national news.

Know that when you make a prediction you’re intrinsically ahead of your time – and most likely will get disapproval and pushback. No worries. Time will bear you out. The important thing is to stand by your word, continue to accumulate evidence and keep touting your prediction during your media appearances. Thought leadership marketing is a process, not a one time event.

3. Shape thinking.

Keep up on current events. Thought leaders can comment on national radio and TV and in print on events as they happen. They are the first people the media call to put a story in perspective, to help shape thinking. They are often the people who pose the questions to ponder. They don’t necessarily have all the answers. What they have is a point of view that helps others to consider consequences, options, and directions to difficult or perplexing problems. This type of thought leadership marketing is organic and evolves naturally as the thought leader continues to hone his thoughts and message.

Robert Reich, professor of public policy at UC Berkeley, often comments on political and social problems such as how public higher education is being starved which will result in a shrinking middle class. His clearly expressed and statistically well-supported opinions are regularly heard on MSNBC and NPR. He’s a great example of someone who is personal, energetic, and captivating. I’m particularly endeared by how he bounces up when he can’t contain his energy as he delivers his message.

Your delivery and demeanor is every bit as important as the words you speak and can influence people subconsciously. Thought leaders are aware of how they are being perceived and work on refining their inner consciousness and outer appearance. How can you start to shape a conversation that’s at the heart of your business or industry and at the same time reflect who you are and what you think?

4. Have a philosophy.

Have you noticed how many people have written a manifesto? It’s kind of becoming de rigueur. But many aren’t worth reading. They are trite or light. Your audience wants to know not only what you believe, but what you believe in. They want a philosophy that dives into their deepest longings — things that they feel that haven’t been expressed directly in a way that they can understand.

Manifestos are a sort of formalized philosophy. Wikipedia defines philosophy as “In more casual speech, by extension, ‘philosophy’ can refer to “the most basic beliefs, concepts, and attitudes of an individual or group”.

I love TED favorite Brene Brown’s The Wholehearted Parenting Manifesto, her leadership manifesto and my friend, photographer/writer Andrea Scher’s Superhero Manifesto. They are heartfelt, revere beauty and are holy without pretention.

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During every media appearance you want to make sure that your philosophy comes through loud and clear in a story, vignette or example so your audience has a sense of who you are. One of my favorite sayings is by Gandhi, “My life is my message.”

When everything you do, say, are and think from your words to your website is in alignment then you’re completely congruent and your life becomes your message. This is what I have my clients and sound bite course participants put into practice before ever sending a press release out to the media. Often publicity hopefuls want to rush their offer to the media before all the pieces are in place. And that’s a big mistake. A reputation is easy to ruin and hard to regain.

In her media appearance on Oprah’s Super Soul Sunday, Brene Brown told a story about her daughter, Ellen. To my best recollection she said that Ellen’s teacher called her up to tell her she could tell whose daughter Ellen was by how she handled an incident in art class. As I remember it the teacher said, “You’re messy.” Ellen sat up straight and said, “No, I’m not messy. I’ve just made a mess.”

Brown told this story to illustrate a point about self-talk and not calling ourselves names or saying derogatory things about the core of us, but to focus on behavior instead of being. It shows you that Brown is walking her talk by transmitting her values and behaviors to her daughter and it gives you a sense of who she is. Your philosophy should shine through your stories in a natural way in every media appearance.

5. Spearhead a movement.

My client, journalist and author David Sheff who wrote the #1 New York Times best-selling book Beautiful Boy, just wrote his second book called Clean, Overcoming Addiction and Ending America’s Greatest Tragedy. The title itself is an opinion. Sheff thinks that addiction is the worst problem in the U.S. today. You can tell immediately that he’s serious about this topic and wants to make an impact on this epidemic.

On his website he has a link to sign a petition to send to President Obama to end the war on drugs and declare war on addiction. Right next to that he has a link to an organization called Brian’s Wish to pull people together into a national movement to end addiction.

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Sheff believes that we’re fighting the wrong war and he is making his opinion known – backed with five years of research and facts. This is thought leader marketing at its best.

He’s just started his book tour and has already been on The Last Word with Lawrence O’Donnell, NPR’s Fresh Air and Weekend Edition to discuss his views and to shift American opinion with the facts, stories and statistics in his book, speeches, and media appearances.

I media trained him to insure that he incorporated his most important points into every interview since he especially wanted to talk about this new movement.

We also wanted to make sure he could stand firm on his controversial beliefs when challenged. We practiced worst-case scenario questions and surprise ones too so he could maintain his equanimity and stay on point during each media appearance.

The media is interested in people who have inspired a movement. It shows that the topic has enduring value and interest if a substantial number of people have joined it. Spearheading a movement is so much more interesting than just claiming you have a big following. A movement shifts thought into action to create real and lasting change.

6. Be controversial.

Another client of mine, Dr. Sara Gottfried, a Harvard trained integrative physician, science nerd, yogini and author of the New York Times best-sellers The Hormone Cure, and The Hormone Rest Diet speaks out on the overuse of pharmaceuticals for peri-menopausal and menopausal women. She says of women dealing with hormonal issues such as depression, lack of sleep, weight gain, mind fog, low sex drive, “You won’t find the answer in the bottom of a pill bottle.”

Gottfried takes a stand against the practice many physicians have to medicate their patients to appease the problem without seeking the core issue or root cause that’s the source of the complaint. Instead she advocates lifestyle shifts: “How to think, eat, move and supplement.”

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Once you take a strong stance you can expect to be pitted against someone with the opposite view during your radio or TV interviews – because friction makes for good TV. Audiences love to see people who have opposing views that might even provoke a tiff, because sparks fly and unexpected things happen — which equal good ratings.

If you want to be controversial you also need to be prepared to be challenged and able to stay on message with equanimity and grace no matter how forceful or hostile the host or other guests become.

7. Play both sides.

While you can choose to be controversial, you can also choose to appoint yourself the voice of reason and examine both sides of an issue. Susan Freinkel, a journalist who wrote the book, Plastic: a Toxic Love Story, began an experiment that turned into an investigation of how plastic affects our behavior, our environment and our lives. The premise: To go one day without touching anything plastic. What she discovered? It was impossible — starting with her toothbrush and toilet.

Instead of taking one side to the story – plastic is evil. She explored how plastic is both a boon and a bane to the way we live in a New York Times Op Ed piece. In one sentence she played both sides of the topic: “In other words, plastics aren’t necessarily bad for the environment; it’s the way we tend to make and use them that’s the problem.” Op Ed pages thrive on people who take a strong stand on one side of an issue as well as those who can shed light on both sides in an intelligent, thoughtful or provocative way.

In our media coaching sessions together Freinkel and I focused on stories about how certain plastics are negatively effecting our health, children, land and seas, and also which plastics are safe and useful and help save lives.

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On Fresh Air, she discussed both sides of this fiery debate with a level head. In other media appearances she backed up her findings with solid statistics and also by moving fascinating facts into the conversation like: “The average person is never more than three feet from something made of plastic.” And, “In 1960, the average American consumed 30 pounds of plastics a year. Today, just 50 years later, Americans consume on average 300 pounds a year.” Here is something a bit startling: “Just because a plastic is made of plants doesn’t make it ‘green.’”

By moderating the positives and negatives, by sharing information not widely known and educating us, and by using stories and statistics, you can become a trusted neutral source for change.

8. Coin a term.

During her appearance on The Ricki Lake show Dr. Sara Gottfried reached into her prop basket and pulled out a gleaming diamond Tiara, put it on her head and offered it to Lake, who said she didn’t want to take it off. Gottfried called taking uninterrupted time for yourself, Tiara Time.™ It’s catchy and easy to remember. Can’t you just imagine saying to your BFF, “I need some Tiara Time™ right NOW.”

9. Declare your vision.

Your vision is how you see the world in the future. It’s what you’re aspiring to in the big picture. It incorporates how you are going to serve. For example, I’d like to see Aikido, a type of Japanese Martial Arts, which I’ve been training in for five years, incorporated into every school in the world.

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The principles of Aikido, The Way of Harmony, work as a way to polish the spirit, to turn lead into gold. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!” I believe that, through this practice we can eradicate bullying and practice respect, compassion, and self-mastery on a daily basis in our hearts, homes, schools, and communities. My dream is to combine physical self mastery with verbal and emotional mastery so every child in the world can: Speak your mind. Stand your ground. Sing your song(tm).

Declaring your vision during a media interview moves it out in a big way into the public eye. Not only have you taken a stand but you give thousands or millions of people a chance to take a stand with you. That in itself creates powerful change.

The point of being a thought leader isn’t just to get more media appearances, more sales, more followers, or more money. It’s an opportunity to make great shifts inside yourself and out in the world. So if you aspire to taking yourself and your business forward in small or big ways, then focus on these nine things. And even if it isn’t in your nature to be on national TV or to gain an international platform, just pondering these points will give you clarity for your business as you grow and change.


3 Superstar Secrets to Getting Results From Your Media Appearances

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment.

They don’t get quoted, or if they do it does little or nothing for their business. Then they blame the media, saying that publicity doesn’t work. In order for publicity to work – you have to do the work first.

So BEFORE you ever contact the media watch this video to find out the three things you should do that set the foundation of your talking points or sound bites. Then craft your stories, statistics, facts, vignettes, one liners, aphorisms, anecdotes, analogies and acronyms that are the mainstay of your messages.


Giving Away Seats to the Sound Bite Course

by Susan Harrow, Media Coach & Marketing Strategist

When you register for Brendon Burchard’s Expert Academy through my link here: https://burchardgroup.infusionsoft.com/go/ea5live/SusanH.

Susan HarrowYup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching with Alison Luterman and 3 months of Q&A calls with me for…NOTHING. FREE.

How great is that?

Let’s do it!

Just forward me your email receipt from Brendon showing that you bought through me (his devoted affiliate) and we’ll get you registered in the sound bites course ASAP.

Way fun.

To your outrageous joy and good fortune.

One more thing: Do you want to OWN the new economy?

Brendon has some thoughts on success in this new economy, where ideas rule and everyone is looking for help and new strategies right now, the most
successful people will be content creators, trainers, and information marketers.

People who use their life’s story and strategies for success to help other people improve their lives or businesses will have more income, influence and impact.

Simply, “experts” now own the economy. They do this through books, speeches, seminars, coaching, and online marketing.

If you want to join the ranks of the new rich, then you have to position, promote and get paid as an expert. The best training we’ve seen for that is right here:

He just opened his program to the public – with over $65,000 of bonuses! https://burchardgroup.infusionsoft.com/go/ea5live/SusanH

He’s only taking 400 registrations. That might sound like a lot, but it’s not. They go fast.