Join
me as I interview Dr. Jeanne Hurlbert, a sociologist and
a foremost expert on social networks, social media, and
surveys. She’s done surveys for such government agencies
as the US Army Corps of Engineers and for such companies
as The Tony Robbins Companies, Ali International, and
Joe Polish’s Piranha Marketing. She’s been featured or
quoted in such media as The Wall Street Journal, The New
York Times, USA Today, Oprah and Friends, smSmallBiz.com,
Forbes.com, Monster.com, Juneau.com, US News and World
Report, Radio-TV Interview Report, Health, Smart Money,
The Christian Science Monitor, CNN, National Public
Radio, The History Channel, ABC News Now, and Business
Talk This Morning.
Here's what we'll
cover:
The 5
questions you should be asking your customers, to
change your business and your life.
How these
questions generate 3 forms of “social proof” that
convert prospects and keep customers buying, over
and over.
How and why
this social proof will let you comply with the new
FTC ruling on testimonials.
The
ONE thing that can
turn a run-of-the-mill survey into a testimonial
generator.
Why social
media can be a COSTLY TRAP
for your business—and how you can use the 5
questions to avoid that trap and turn a potential
pitfall into profits.
Why you’re
taking risks with your business if you aren’t asking
these questions on an ongoing basis.
How these 5
questions can let you produce original research that
can generate buzz in traditional media and social
media.
Why there’s a
“data gap” in PR and publicity and how YOU
can profit from it.
How to use
OTHER PEOPLE’s DATA
to generate PR for YOUR
business.
The 5 biggest
mistakes businesses make in surveys—and how to avoid
them.
DATE: Tuesday,
January 26th TIME: 2:00 pm EST (11am PST)
