brand you
How Not To Be Overly Critical Of Your Media Appearance
6 Weird Ways to Get a Reporter’s Attention For Your Business
Guest post by Victoria Green Getting media attention – especially the right kind of attention – is something of an art. Whether you’re a celebrity, a business owner, or a politician, it’s all about finding an angle. And not just that – you have to be able to get a reporter’s attention in the first place.…
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Failure, Faith and Perseverance
I’m in a tizzy right now. I have an unknown, itchy red rash under my arm. My stomach is upset and bloated. And my office has a giant pile of clothes on a chair I’ve been meaning to take to the consignment store, but haven’t. When I want to shift something, I clean out. But…
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The Ugly Upsell – and how to do it right
You can’t escape it. The ubiquitous upsell. No sooner have your gotten something for free or bought, there is more. You’ve just gotten something delicious – and now there might be more deliciousness right around the corner. Of course I train all of my clients to offer an upsell in an online marketing campaign or…
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Your Publicity Strategy: You Don’t Need to Be Brash or Loud
There is a place for everyone, no matter how shy or small you feel. No matter how big and bold you are. No matter if you’re quiet and thoughtful. No matter your race, ethnicity or point of view. We need us all.
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Do You Dream of Being Famous? Act Like You Are
What if we are living the dream now, but perhaps it is the tiniest seed of the dream? Still, it is the dream and we can recognize it as such. Like if we were growing lettuce and we just planted a small lettuce pod. It wouldn’t look like lettuce and we couldn’t yet eat it for dinner, but we’d know for certain it was lettuce.
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