branding management
The life-Changing Magic of Speaking Up. (This is my story. What’s yours?)
As a high school student in Palo Alto, California, I was irrepressibly curious and constantly looking for strange and exciting new experiences to try out. And if those “strange and exciting” adventures meant that I could make a little extra money on the side? Even better! That’s how I wound up sitting in a laboratory…
Read MoreHow to Look Fabulous for Your Photo Shoot: Checklist
Professional models get a lot of criticism and for lazing around and looking gorgeous for a photo shoot. “Oh, gosh, lying around in expensive furs all day long while people drizzle champagne into your mouth and snap your photo! Gimme a break! How is THAT a job?” But… you know what? YOU try it. Holding…
Read MoreLove Beads and Bergamot
My sweetie and I were sitting in a booth at Chevy’s in Richmond, right after visiting Annie’s Annuals to get some of her incredible plants (cappuccino sunflowers, dahlias, violas, hollyhocks). As we sloppily ate the fire-roasted salsa (my fav) I noticed the guy across from me with his amazing array of super colorful bracelets and…
Read MoreSnap. Post. Kaching: 4 Ways to Get Engagement and Sales on Instagram
Guest post by Melissa Camilleri As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy, especially as a service-based business, where the competition often believes Instagram will not work for them. Newsflash: it can and it will.…
Read More7 Ways Large Corporations and Non Profits Can Sponsor the Promotion of Your Book, Product, Speaking Tour or Dream On Their Dime Not Yours… And Why They’ll Do It
By Steve Harrison My author clients often come to me for advice on how to best stretch their dollars for the marketing and promotion of their books. Especially in these troubling economic times we are all seeking the most effective ways to get our message out there, and marketing and publicity (both essential to your…
Read More3 Tips to Avoid Social Media Madness
Sometimes I’m totally obsessed with pinning, tweeting, and blogging. Then I catch myself….Whhhhaaaaat am I doing? This isn’t work. Or is it? Dunno. I go back and forth. Is sharing this pic good for my brand because I think it’s funny—or cute? Maybe. Some things to think about BEFORE you post something on social…
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