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Celebrities & The Media

9 Steps to Be a Thought Leader — and Become a Media Darling

By Susan Harrow, media coach

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience — a huge audience.

Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world to become the very definition of thought leadership.

1. Cultivate an opinion.

Thought leaders have opinions. They shape a story. They position facts in a context. They make statistics come alive by interpreting them. We value people who give us perspective on things that matter most in our culture today.

Sheryl Sandberg, COO of Facebook and their first woman to sit on their board, said of the differences about how men and women respond to taking credit for their success, “If you ask men why they did a good job, they’ll say, ‘I’m awesome. Obviously. Why are you even asking?’ If you ask women why they did a good job, what they’ll say is someone helped them, they got lucky, they worked really hard.”

To follow her lead take a look at your field or industry and find something that irks or inspires you and start to formulate some opinions about it. Folk singer Joan Baez said, “I’ve never had a humble opinion. If you’ve got an opinion, why be humble about it?” Thought leaders aren’t afraid to voice a strong opinion. The media seek guests who have opinions that help us ponder what’s important.

2. Make a prediction.

Can you see the future? Look into your private crystal ball and share it in a press release. Over twenty years ago I told my literary agent that getting on TV and grasping at fame was going to become a national obsession. I wrote up a book proposal about how to get on TV, supplied anecdotes from my own experience as a publicist and media coach, and gathered statistics to show that this was going to be a hot new trend. He pitched my idea to all the top New York publishing houses.

KentYoungstrom thought leader training

9 was you can be a thought leader

Alas, the traditional book industry didn’t buy it. It was too far ahead of its time. But guess what? Didn’t that prediction come true? Practically everyone is now scrabbling for his 15 seconds of fame. New reality TV shows are popping up every year. The Fishbowl Effect has become our current reality where your iPhone video can make national news.

Know that when you make a prediction you’re intrinsically ahead of your time – and most likely will get disapproval and pushback. No worries. Time will bear you out. The important thing is to stand by your word, continue to accumulate evidence and keep touting your prediction during your media appearances. Thought leadership marketing is a process, not a one time event.

3. Shape thinking.

Keep up on current events. Thought leaders can comment on national radio and TV and in print on events as they happen. They are the first people the media call to put a story in perspective, to help shape thinking. They are often the people who pose the questions to ponder. They don’t necessarily have all the answers.

What they have is a point of view that helps others to consider consequences, options, and directions to difficult or perplexing problems. This type of thought leadership definition is organic and evolves naturally as the thought leader continues to hone his thoughts and message.

Robert Reich, professor of public policy at UC Berkeley, often comments on political and social problems such as how public higher education is being starved which will result in a shrinking middle class. His clearly expressed and statistically well-supported opinions are regularly heard on MSNBC and NPR. He’s a great example of someone who is personal, energetic, and captivating. I’m particularly endeared by how he bounces up when he can’t contain his energy as he delivers his message.

Your delivery and demeanor is every bit as important as the words you speak and can influence people subconsciously. Thought leaders are aware of how they are being perceived and work on refining their inner consciousness and outer appearance.

How can you start to shape a conversation that’s at the heart of your business or industry and at the same time reflect who you are and what you think?

4. Have a philosophy.

Have you noticed how many people have written a manifesto? It’s kind of becoming de rigueur. But many aren’t worth reading. They are trite or light. Your audience wants to know not only what you believe, but what you believe in. They want a philosophy that dives into their deepest longings — things that they feel that haven’t been expressed directly in a way that they can understand.

Manifestos are a sort of formalized philosophy. Wikipedia defines philosophy as “In more casual speech, by extension, ‘philosophy’ can refer to “the most basic beliefs, concepts, and attitudes of an individual or group”.

I love TED favorite Brene Brown’s The Wholehearted Parenting Manifesto, her leadership manifesto and my friend, photographer/writer Andrea Scher’s Superhero Manifesto. They are heartfelt, revere beauty and are holy without pretention.

Brene Brown thought leader

Brene Brown thought leader in thoughts, words, action

During every media appearance you want to make sure that your philosophy comes through loud and clear in a story, vignette or example so your audience has a sense of who you are.

One of my favorite sayings is by Gandhi, “My life is my message.” And another one close to my heart: “Happiness is when what you think, what you say, and what you do are in harmony.”

When everything you do, say, are and think from your words to your website is in alignment™ then you’re completely congruent and your life becomes your message. This is what I have my clients and sound bite course participants put into practice before ever sending a press release out to the media. Often publicity hopefuls want to rush their offer to the media before all the pieces are in place. And that’s a big mistake. A reputation is easy to ruin and hard to regain.

In her media appearance on Oprah’s Super Soul Sunday, Brene Brown told a story about her daughter, Ellen. To my best recollection she said that Ellen’s teacher called her up to tell her she could tell whose daughter Ellen was by how she handled an incident in art class. As I remember it the teacher said, “You’re messy.” Ellen sat up straight and said, “No, I’m not messy. I’ve just made a mess.”

Brown told this story to illustrate a point about self-talk and not calling ourselves names or saying derogatory things about the core of us, but to focus on behavior instead of being. It shows you that Brown is walking her talk by transmitting her values and behaviors to her daughter and it gives you a sense of who she is. Your philosophy should shine through your stories in a natural way in every media appearance.

5. Spearhead a movement.

My client, journalist and author David Sheff who wrote the #1 New York Times best-selling book Beautiful Boy, (which later was turned into a movie) and wrote his second book called Clean, Overcoming Addiction and Ending America’s Greatest Tragedy. The title itself is an opinion. Sheff thinks that addiction is the worst problem in the U.S. today. You can tell immediately that he’s serious about this topic and wants to make an impact on this epidemic.

On his website he has a link to sign a petition to send to President Obama to end the war on drugs and declare war on addiction. Right next to that he has a link to an organization called Brian’s Wish to pull people together into a national movement to end addiction.

David Sheff thought leader, movement maker

Thought leaders start movements

Sheff believes that we’re fighting the wrong war and he is making his opinion known – backed with five years of research and facts. This is thought leader marketing at its best.

When I first wrote this piece he had just started his book tour and has already been on The Last Word with Lawrence O’Donnell, NPR’s Fresh Air and Weekend Edition to discuss his views and to shift American opinion with the facts, stories and statistics in his book, speeches, and media appearances.

I media trained him to insure that he incorporated his most important points into every interview since he especially wanted to talk about this new movement.

We also wanted to make sure he could stand firm on his controversial beliefs when challenged. We practiced worst-case scenario questions and surprise ones too so he could maintain his equanimity and stay on point during each media appearance.

The media is interested in people who have inspired a movement. It shows that the topic has enduring value and interest if a substantial number of people have joined it. Spearheading a movement is so much more interesting than just claiming you have a big following. A movement shifts thought into action to create real and lasting change.

6. Be controversial.

Another client of mine, Dr. Sara Gottfried, a Harvard trained integrative physician, science nerd, yogini and author of the New York Times best-sellers The Hormone CureThe Hormone Rest Diet, Younger and Brain Body Diet, peaks out on the overuse of pharmaceuticals for peri-menopausal and menopausal women. She says of women dealing with hormonal issues such as depression, lack of sleep, weight gain, mind fog, low sex drive, “You won’t find the answer in the bottom of a pill bottle.”

Gottfried takes a stand against the practice many physicians have to medicate their patients to appease the problem without seeking the core issue or root cause that’s the source of the complaint. Instead she advocates lifestyle shifts: “How to think, eat, move and supplement.”

Dr. Sara Gottfried thought leader

Thought leaders invite controversy

Once you take a strong stance you can expect to be pitted against someone with the opposite view during your radio or TV interviews – because friction makes for good TV. Audiences love to see people who have opposing views that might even provoke a tiff, because sparks fly and unexpected things happen — which equal good ratings.

If you want to be controversial you also need to be prepared to be challenged and able to stay on message with equanimity and grace no matter how forceful or hostile the host or other guests become.

7. Play both sides.

While you can choose to be controversial, you can also choose to appoint yourself the voice of reason and examine both sides of an issue. Susan Freinkel, a journalist who wrote the book, Plastic: a Toxic Love Story, began an experiment that turned into an investigation of how plastic affects our behavior, our environment and our lives. The premise: To go one day without touching anything plastic. What she discovered? It was impossible — starting with her toothbrush and toilet.

Instead of taking one side to the story – plastic is evil. She explored how plastic is both a boon and a bane to the way we live in a New York Times Op Ed piece. In one sentence she played both sides of the topic: “In other words, plastics aren’t necessarily bad for the environment; it’s the way we tend to make and use them that’s the problem.”

Op Ed pages thrive on people who take a strong stand on one side of an issue as well as those who can shed light on both sides in an intelligent, thoughtful or provocative way.

In our media coaching sessions together Freinkel and I focused on stories about how certain plastics are negatively effecting our health, children, land and seas, and also which plastics are safe and useful and help save lives.

thought leadership training

Great thought leaders can mediate both sides of an issue

On Fresh Air, she discussed both sides of this fiery debate with a level head. In other media appearances she backed up her findings with solid statistics and also by moving fascinating facts into the conversation like: “The average person is never more than three feet from something made of plastic.” And, “In 1960, the average American consumed 30 pounds of plastics a year. Today, just 50 years later, Americans consume on average 300 pounds a year.” Here is something a bit startling: “Just because a plastic is made of plants doesn’t make it ‘green.’”

By moderating the positives and negatives, by sharing information not widely known and educating us, and by using stories and statistics, you can become a trusted neutral source for change.

8. Coin a term.

During her appearance on The Ricki Lake show Dr. Sara Gottfried reached into her prop basket and pulled out a gleaming diamond Tiara, put it on her head and offered it to Lake, who said she didn’t want to take it off. Gottfried called taking uninterrupted time for yourself, Tiara Time.™ It’s catchy and easy to remember. Can’t you just imagine saying to your BFF, “I need some Tiara Time™ right NOW.”

9. Declare your vision.

Your vision is how you see the world in the future. It’s what you’re aspiring to in the big picture. It incorporates how you are going to serve. For example, I’d like to see Aikido, a type of Japanese Martial Arts, which I’ve been training in for eight years, incorporated into every school in the world.

Aikido_LI

9 steps to become a thought leader is about self-mastery

The principles of Aikido, The Way of Harmony, work as a way to polish the spirit, to turn lead into gold. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!”

I believe that, through this practice we can eradicate bullying and practice respect, compassion, and self-mastery on a daily basis in our hearts, homes, schools, and communities.

My dream is to combine physical self mastery with verbal and emotional mastery so every child in the world can: Speak your mind. Stand your ground. Sing your song™.

Declaring your vision during a media interview moves it out in a big way into the public eye. Not only have you taken a stand but you give thousands or millions of people a chance to take a stand with you. That in itself creates powerful change.

The point of being a thought leader isn’t just to get more media appearances, more sales, more followers, or more money. It’s an opportunity to make great shifts inside yourself and out in the world.

So if you aspire to taking yourself and your business forward in small or big ways, then focus on these nine things. And even if it isn’t in your nature to be on national TV or to gain an international platform, just pondering these points will give you clarity for your business as you grow and change.


PR Downton Abbey Style: 5 Things You Can Learn From Their Social Media Campaign

 

Downton AbbeyWhen Downton Abbey first aired on PBS I wrote: I’m losing sleep. My sweetie and I curl up on the couch to watch hour after hour of Downton Abbey. We just started season two and already my mind is buzzing about all the ways the content in each episode has great examples that apply to publicity.

The award-winning British drama created by Julian Fellowes has America hooked. Me included. Watching Downton Abbey is like watching a Shakespearean play, a soap opera and a political thriller all in one. It’s got it all – romance, rivalry, deception, and intrigue. The same elements you can use to promote your business, book, product, service or cause.

Now the series has been turned into a movie.

Let’s take a look at how the masterminds behind the publicity campaign for Downton Abbey and Masterpiece are using social media and how you can use those same strategies when you take center stage. Olivia Wong, Senior Account Executive, National Marketing at WGBH Educational Foundation, the station behind Masterpiece and Kevin Dando, Director of Digital Marketing and Communications at PBS discussed how she used social media to get audiences engaged in Downton Abbey and keep them involved in the drama.

1. Peek Behind The Curtain.
To launch the show Olivia Wong approached Downton Abbey from the viewpoint of the fans. She gave them a behind-the-scenes looks at the filming of Season 2, and let them in on cast/crew video Q&A’s.

Likewise your audience wants to know private, juicy, behind-the-scenes tidbits of whatever you’re promoting as well. They particularly want a peek into your private life. Notice I said peek. This means that you reveal select tidbits chosen in advance that will give your fans a look at your skirt – not under it.

I advised a New York Times best-selling author I just media coached for his current book tour, to share experiences not covered in his book. Instead of reading a chapter out of his book at book signings – that brings on the snooze patrol especially for people who have already read it- he’s going to bring personal letters he received in response to his last best-selling book that would break your heart if you heard them. By sharing part of his private life – and the private lives of others – with his audience he will create an intimate bond with them.

2. Hold Live chats.
At the time the original Downton Abbey series aired the live chat with Hugh Bonneville (Lord Grantham) on January 30 had 4900 live readers and 2100 comments during the 1-hour chat (wowza!). The Laura Carmichael (Lady Edith) chat on February 6 had 4200 live readers and 1700 comments during the 1-hour chat.

To celebrate the opening of the new movie there will be a broadcast from New York City in front of a live studio audience with Lady Edith, Mrs. Hughes and more.

There was even a live Twitter Q&A with writer/producer Julian Fellowes on September 20 at 10:15am PDT where an excited person asked “When is Downton Abbey Movie 2 coming out?”

You audience wants to know you. What you think, what you eat, what your life is like, what your house looks like. Even if it’s not as royal or regal as Downton Abbey.

They are also keen to see how the cogs turn – the process for developing your business, book, product, service or cause. They want to know the some high points of your experiences. They want to be privy to your highs and lows, your ups and downs, the near disasters that almost took you down. In a word, they want drama.

Internet marketers often use webcasts to feature their “fans,” the clients, customers and course participants who have had great success with their programs or services. And they aren’t necessarily who you think. It might surprise you to know that they aren’t the most well-groomed, slick, sound bite prepped guests.

In our Jack Canfield mastermind day at Canfield’s house in Santa Barbara, Internet marketer Mike Koenigs mentioned that the testimonial that played best for one of his products was a slow talking southern man in everyday clothes who rambled along telling a less than succinct story.

Your audience relates to people who they believe are “normal,” likable and sincere. Not the smooth talking fancied up types in designer togs sporting Rolex watches who never utter an “um” or make a gaffe. Those types often inspire jealousy and make people feel less than.

3. Make Memories on Facebook.
Downton Abbey’s Facebook page features clips and quotes of memorable moments – with a special focus on the Maggie Smith character Dowager Countess of Grantham who is known for her sharp tongue and quick wit. We love sound bites in the form of quotes and witticisms. Here is a one in a collection of zingers:

Lady Grantham: “You are quite wonderful the way you see room for improvement wherever you look. I never knew such reforming zeal.”

Mrs Crawley: “I take that as a compliment.”

Lady Grantham: “I must have said it wrong.”

Images with quotes embedded in them are super popular and create instant engagement and Downton Abbey’s facebook page makes liberal use of them.

With the intense popularity of all the different types of cooking shows recipes are unfailingly viral. Even if you don’t have a food recipe you can create a recipe for something that relates to your field.

And don’t forget to cross reference your other social media. Like this post which encourage Facebook Fans to hop over to Downton Abbey’s Pinterest pages: Easter, a time for family and of course, a big feast. What will you be cooking up? Have a look at our Eat, Drink & Be Merry Pinterest board where there are brand new Downton Abbey inspired Easter dishes. (PR for these Pinterest and Facebook pages is run by UK counterparts vs. PBS or Masterpiece.).

4. Create a Top 10 Video.
Who couldn’t love: Downton Abbey: Top 10 Maggie Moments. You could do a top 10 anything. Top 10 funniest features of your product. Top 10 best scenes in your book. Top 10 worst things that happened inventing your new recipe. You get the idea.

5. Expand the brand.
By live tweeting during the Emmys Olivia Wong let people know that Masterpiece is the home of Downton Abbey in the US. She used the show, which is a runaway favorite, to expand the Masterpiece brand – with shows not yet as in-demand.

You can position your most popular product or service as a way to invite people to try your other, less well known offerings. Using all the different avenues of social media developed excitement and kept audience’s interest high. Think photos, quotes, videos, recipes, and private moments that you feel comfortable making public and your audience will revel in getting to know you and your offerings. And if you can include a bit of intrigue and drama I’ll be tuning in.


3 Superstar Secrets to Getting Results From Your Media Appearances

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment.

They don’t get quoted, or if they do it does little or nothing for their business. Then they blame the media, saying that publicity doesn’t work. In order for publicity to work – you have to do the work first.

So BEFORE you ever contact the media watch this video to find out the three things you should do that set the foundation of your talking points or sound bites. Then craft your stories, statistics, facts, vignettes, one liners, aphorisms, anecdotes, analogies and acronyms that are the mainstay of your messages.


Did I Just See You on Video?

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Did I Just See You on Video?

If not, I should have.

Video this, video that. Video, video everywhere. Do you really need to have videos?

The answer may dismay you….

Yes.

I’ve kind of avoided it as I thought it was just too much work. But you’ll see more from me on my new YouTube channel (more about another time).

After I talked to Steve Washer I got my rear in gear. Here’s why:

  • Video will more than double your conversion rates.
  • Video need not be expensive or terribly time-consuming.
  • Video works equally well for the tech savvy and technophobe.
  • Video can make you irresistible, as long as you know the ropes.
  • Video is the least expensive way to transform your message into a full-fledged brand.

I have to tell you, I’m jazzed. I know I can do this now, and so can you. And to get us started I’m inviting you to a wonderful new webinar by a video expert who makes it simple and doable:  http://bit.ly/PBxAJF

"How to Use The Magic of Video to Attract Loyal Paying Clients Who NEED You"In this dynamic 75 minutes you’re going to learn:

  • The 10 step never-lose formula for marketing videos that will bring hundreds of excited clients to your door.
  • Two subtle techniques that make you irresistible on camera…or off!
  • The 6 factors that bring any marketing video to life.
  • How to be your best self on camera without learning lines or reading from a script.
  • How to easily create your videos by yourself – even if you’re a technophobe.
  • When you should be the face of your business and when you should not.

Save your seat now:   http://bit.ly/PBxAJF

If you struggle with what to say in a video, if attracting clients online seems like an endless uphill chore, this is for you.


Land a Corporate Sponsor to Cover All Your Marketing and PR Expenses

 

By Guest Blogger Steve Harrison

Land a Corporate Sponsor to Cover All Your Marketing and PR Expenses  Jennifer is a client of mine who figured out a clever way to get a top PR firm pitching stories about her business to major media outlets WITHOUT having to pay the firm’s hefty fees herself.

Because this PR firm has lots of major media contacts, they quickly got her a lot of big-time publicity, including feature articles in the Wall Street Journal and Entrepreneur Magazine.

As a result, her website traffic and business exploded almost overnight.

How’d she get this top PR firm’s help for free?

Answer: She got a corporate sponsor to pay the PR firm’s bill instead of paying it out of her own pocket.

The Fortune 500 company who paid for Jennifer’s publicity did so because she used their software in her business and was willing to talk about it in media interviews.

Many journalists the PR firm had approached about writing about the software wanted to interview someone actually using it in their business.

In other words, when the company’s PR firm got publicity for Jennifer, they were also getting media exposure for their own product.

Jennifer’s story shows the power of corporate and non-profit promotional partnerships, though of course, there are a lot of factors that go into whether or not a company will sponsor your project.

Save your seat in a free telephone seminar this Wednesday, November 7th on what you need to know to begin landing such deals.

On the call, you’ll hear me interview my friend Brendon Burchard, an author and speaker who’s figured out some really ingenious ways to land corporate and non-profit promotional sponsorships and use them to fund his marketing efforts.
Go here to register.

Not Just for Psychics

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Can you read my mind? Sometimes when people mention body/mind/spirit stuff I immediately think “woo woo nonsense.”

And while there is a lot of phony and hooey out in the self-help field there are also some incredible resources you may not know about for people who are “the real deal” that you can tap. Like…

There are 2,000+ Personal Development Radio Shows waiting to interview you.

Attention Authors, Speakers and Leaders: Do you want to be proposed as a guest to more than 2,000 radio shows that are specifically seeking personal development / self-help / conscious living / prosperity / health experts? With a guarantee to be booked on 30 shows?

As a best selling author and world-class publicist, Jackie Lapin has assembled an astonishing portal directly to these shows. Her Personal Development Radio Media Tour is the only direct connection to this targeted media segment.

Sell books, drive opt-ins and increase your visibility. If you’ve got a book launch or you want to revitalize a book sitting in your garage or on book-shelves, this is an excellent option.

Explore Jackie’s Guaranteed 30 Interview Tours or the new Direct Access Path created specifically for budget-conscious and self-published authors.

Did you hear that? You’re GUARANTEED 30 radio interviews. This is unheard of in the publicity industry.

To register and begin your tour today, or to read more go to: Personal Development Radio Media Tour and put in this code: MyMediaTour to secure your $500 gift coupon savings.

You can also call Jackie to discuss at 818-707-1473 and tell her I sent you.

To hearing you on the radio.

Remember to use your code: MyMediaTour to secure your savings.


5 Strategies to Prepare to Get Big-Time National Publicity

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

You can get big-time national publicity by personally meeting top journalists and producers face-to-face at the National Publicity Summit held by Steve Harrison.

At the National Publicity Summit participants will discover how to get featured in America’s Biggest Magazines and interviewed on the top TV shows.

After a quick review of the summit MayDayReport.com states that it believes this event is a tool that can help people get more publicity and recognition. By being at the National Publicity Summit people will get to meet some of the most influential people at top media outlets. These relationships are what will give the participants the exposure they need and desire to get booked and appear on national TV and in major magazines, newspapers, radio.

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5 tips to get national publicity

At the event people will get to meet over 100 producers and journalists from America’s top media outlets. Anyone looking to get exposure should not pass up this opportunity. Unfortunately, as most people who have tried to get publicity know it’s usually very difficult to get top journalists and producers to even take a phone call or open an email.

However, at Steve Harrison’s closed-door National Publicity Summit people will have the opportunity to learn the secrets of getting coverage as well as meeting with top editors and producers one-on-one.

Consider this your media speed dating. And prepare accordingly. You have two and a half minutes to “get a date.”

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How to get on national TV

Steve Harrison has only made a limited number of spots available so that everyone gets enough one-on-one time with the media. Currently he is offering 100 spots, but they will be going fast.

Even though you will be one of 100 participants you still have to stand out and gain the media’s interest. Here are 5 ways that you can do that.

1. Prepare your pitch.
Keep it simple and be able to explain your business, book, product, service or cause in 20-30 seconds. Position yourself in the marketplace so the journalist or producer understands what sets you apart from your competition. Have statistics to prove your point. Facts speak loudly in a sea of hype.

2. Look the part.
Dress as you would if you were actually appearing on TV. This means not only being well-groomed with clothes that fit you like a fashion model, but be sure to choose an outfit that represents your brand. You want to give the look and feel of whatever you’re representing and promoting. So if your product is humorous you might have a piece of jewelry or clothing item that makes someone laugh.

3. Make it visual.
Cameras love costumes. Cameras also love tactile. The great thing about props is that they are a short cut to sound bites. Visuals can often explain a complicated concept or idea more quickly than words. So plan your shortcuts and bring eye-popping props that help tell your story. Stuff that the media need to interact with is a plus.

4. Create a beautiful, moving, stunning or shocking experience.
Experiences are what people remember. That’s why perfume ads show a glamorous man or woman lounging in a tropical island all smooth and beautiful and looking languorously happy. Perfume promises us a luxurious experience with the man or woman of our dreams. It’s not about smelling good to cover up the stink after you’ve been cooking onions, is it? No. You’re selling an experience. So create a scenario where you can take the journalist or producer through an experience where they get the FEEL of whatever you’re promoting.

5. Open the door.
Even if a journalist or producer isn’t interested in the idea you pitched, ask permission to connect with them again when you have another idea. Sometimes your pitch just needs a twist, a different angle, or a timely event to make it right. Getting explicit permission helps insure your follow up call or email will get considered. And to be memorable when you reconnect, mention your visual or the experience you created to jog the media’s memory.

Here are 10 more tips from a three-time attendee:

“The National Publicity Summit was easily one of the most worthwhile events I have attended – the speakers were inspiring, the topics were relevant, and Steve Harris runs a world class organization. Not only did they provide insider information and actual training, but we had meetings with the decision makers on the spot. I have had several interviews for Project Happiness as a result and many more in the pipeline. A rare and valuable opportunity for anyone interested in jumpstarting their PR campaign,” says Randy Taran, founder of www.projecthappiness.com.

To get immediate access to a ticket for the National Publicity Summit and make your experience a profitable one follow these five strategies and make your mark with the media.


Get on The Today Show, Tomorrow

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Get Your FREE Special Report from Susan Harrow, Author of
Sell Yourself Without Selling Your Soul
(HarperCollins)

Get on The Today Show, Tomorrow

Get on The Today Show, Tomorrow

Get on The Today Show, TomorrowThe producers from The Today Show and other top talk shows are always on the lookout for the latest new, new thing. You can be the next “It” girl or guy if you have what they’re seeking. Whether you are a new or burgeoning business you can be the right expert for any top talk show — once you know how to position, package and promote yourself properly.

In this FREE special report, you’ll learn the exact steps that position you correctly to be the “GO TO” guest for any national TV show.

You’ll learn how to:

Get producers and editors to call you.
Transform yourself into media darling overnight.
Become an instant expert in 4 simple steps.
Be a guest on the Today show tomorrow. (Or any other national TV, radio show, print publication, or Internet news hub).

Click here to get your copy of the
Get On The Today Show Special Report.


Nora Ephron Remembered: The Weekly Bite™

 

Nora Ephron

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Nora Ephron had an uncanny way of answering super serious questions with her trademark humor. People often looked to her to be deep. And sometimes humor  can be discounted as surface or superficial. But it wasn’t in her hands. Like the time she was asked for the best advice to keep love alive and she said, “Separate bathrooms.” I wonder how many marriages have been saved by that wisdom?

I recently heard a 2010 interview with her discussing her work and she said, “We all love to play that game, ‘What is your last meal’, but the truth is, my oldest friend who died, whom I’ve written about, got tongue cancer, and said to me, I’m not even going to be able to have my last meal.’ And the truth is none of us are going to be able to have our last meal because either we’ll be too sick to eat it, or we won’t know it’s our last meal. And we will make the mistake of having had a tuna melt.”

The interviewer asked her, “So is the lesson from that never have a tuna melt?”

“No”, Ephron said. “The lesson is have your last meal this weekend and have it all the time, because you know….” The audience applauded.

She took the banalities that we’ve all heard a thousand times, “Live in the moment” or “Live like today is your last day” and created a story of originality with specific details – her friend with tongue cancer. The tuna melt. This makes her stories come alive and make us think differently.

The next time you’re asked for your advice and are tempted to say, “Don’t give up.” Or, “Do something different.” Or, “Show your vulnerability.” Chuck that. Follow the footsteps of Nora Ephron and think about turning an old truth into a new phrase that will make us laugh and remember. Thanks for the Tuna Melt Nora.


Blog Your Book: Mad Men blog to book

 

By Guest Blogger Bill Harrison

Mad Men, Don DraperBooks are making news. This time, it’s Mad Men, Mad World: Sex, Politics, Style and the 1960s, a book that will be released in the fall. A group of “Mad Men” fans with advanced degrees in culture, history, politics and business started a blog to offer their scholarly commentary on the show. The blog was so good that it got picked up by a publisher. News of the book already made the New York Times. 

The media looks for popular culture angles and readers follow what interests them. What inspiration can you find in pop culture? Do you know of other Blog to books? Do you have a book in you you’re aching to write? If so, get started here with FREE Video Training Directly from Jack Canfield.

It’s his advice about how to become a bestselling author. Who better to learn from than someone who has 47 New York Times bestselling book that have sold 500 million copies?