Top 10 Reasons to Podcast: Profit, Positioning and Promotion

By Guest Blogger Kris Gilbertson #1: Be Discovered! The iTunes marketplace has over 500,000,000 active buyers.  All who are actively searching for experts that can help them solve their problems, entertain them, and educate them on areas to help them improve themselves + their lives. The average demographic, stated by Tom Webster VP of Marketing @ Edison research, …

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3 Tips to Avoid Social Media Madness

  Sometimes I’m totally obsessed with pinning, tweeting, and blogging. Then I catch myself….Whhhhaaaaat am I doing? This isn’t work. Or is it? Dunno. I go back and forth. Is sharing this pic good for my brand because I think it’s funny—or cute? Maybe. Some things to think about BEFORE you post something on social…

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9 Steps to Be a Thought Leader — and Become a Media Darling

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

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