Entrepreneurs PR, Promotion, Public Relations
by Kris Gilbertson
Did you know iTunes has over 1 Billion podcast subscribers?
Tip #1) Podcasting Creates Leverage
With the rise of technology to the tune of over 1 Billion podcast subscribers in just iTunes alone, there is a new age of content curation available for every day entrepreneurs to position themselves in front of the mainstream with your message, programs, products, services, entertainment, and information.
More importantly, technology has allowed you to connect with consumers, and that is more powerful than any other form of marketing out there today.
Stitcher radio has now partners with major brands like GM, Ford, Subaru, Mini-cooper, etc . . . Making it so easy today to easily have mainstream consumers Find and connect with your business and your products!
So imagine this scenario:
Your prospects wakes up, brews their pot of coffee, gets ready for work, and jumps in their car for their 30+ minute commute to work.
And before they have even pulled out of their driveway, they have already – with a simple touch of a button on their dash from Sticher – turned on your podcast to listen to for their enjoyment, entertainment and education on their commute to work.
They are looking for people to help them with problems they have in their life, or solutions they are looking for, or just plain entertainment and to better themselves through personal development.
So now you have their undivided attention.
You become the solo expert that is helping them, and that they’re connecting with and what does that mean for your business?
Increased PROFITS and Revenue!
Tip #2) Podcast Create EPIC Connection
You see the real power of podcasting is the epic connection that happens for you and your business.
The top podcast providers are reporting that the average amount of time a listener will tune into a podcast is for 30+ minutes.
This creates a REAL connection with your listener and what allows you to Build TRUST on autopilot.
So how does that exactly translate into clients for your business?
We only buy from people that we TRUST. The power of the podcast allows you to create EPIC connections on auto-pilot and how you are able to turn listeners into clients from your podcast from the connection you make.
That level of connection is what allows you to stand out in this crowded marketplace – standing out as THE expert for your prospects and listeners.
There are many marketing strategies that can grab the attention of your target audience; however, are they all as effective as you think they are at holding it?
And turning the prospect into a HOT lead for your business?
Tip #3) Podcasting Can Shorten Your Sales Cycle
Today the advertising space today is just plain loud.
As consumers, we are constantly bombarded with noise about new products and services that distract us from the last advertiser we were interested in just 30 seconds ago.
If your website does not captivate someone in less than 10 seconds, they head back into the cyber space black hole, probably never to return to your webpage again.
Most squeeze pages result in less than 5 percent of buyers. A great direct mail campaign produces only about a 3 percent response rate. Radio and TV advertisements are being skipped over. Radio advertisements are being avoided all together following the birth and merger of SiriusXM and Pandora.
So, in a sea of today’s technological advancements, how do you get around that ADD consumer personality and create a loyal, tribe of followers for your brand, message, product, or service?
The answer is Podcasting.
Today’s market is driven by the consumer and in a world where everyone’s voice can be heard through social networks, having a podcast is going to allow you to connect and engage with your clients to keep them extremely satisfied, happy, more loyal than ever, and tweeting your praises to the world for you!
Most importantly, a podcast is the only way to create a one-to-one relationship, with thousands of people at the same time, more than any other form of marketing.
This is exactly why a podcast is going to be your secret weapon for your marketing strategy and allow you to connect, build trust and rapport, with your consumers on auto-pilot and on demand!
Join us for a free master class webinar where Kris actually SHOW us exactly how to use these strategies to get you 5 figure clients and high-powered Lead generation with iTunes
Register now: http://bit.ly/kpodcast
About the Author
Kris Gilbertson is the Best Selling Author of Podcasting for Promotion, Positioning, and Profit, Founder of the www.LifestyleAcademy.com, and host of the popular Business Lifestyle Entrepreneur Podcast.
She is a leading expert in how to create a world-class podcast. Her clients praise their podcast enables them to reach their ideal customer, create a thriving tribe, increase their traffic to their website from over 40%-5000% and do what they love by simply using the power of their voice.
To learn more please head over to www.LifestyleAcademy.com to learn the power of podcasting for your business!
How would you like the exact blueprint to drive High-End Clients into your business directly from iTunes?
Yes, iTunes! It may seem like iTunes is all about music, however, over the past 12 months this medium has been exploding for coaches, business owners, experts, speakers, authors, and many more . . . who are ALL driving amazing high quality leads into their business (not lookey loos).
Read this free report and find out the top 10 reasons to use this strategy to your advantage and DOUBLE your profits this year.
If you can talk you can do this (really!). Get your report and get started.
The Shift to Portable Content with Podcast Superstar, Kris Gilbertson
Remember that classic scene at the end of the musical Grease, where Sandy struts back onscreen, clad in tight leather pants, with her hair teased up to the sky?
Goodbye, soft-spoken, mousy blondie. There’s a new Sandy in town, and she’s ready to have her moment in the spotlight. She’s here to get what she wants. And men literally topple at her feet.
Published in Ingenue magazine, November 1963, Vol. 5 No. 11
Wouldn’t it be fun to tap into YOUR inner bad girl, too?
It’s not as hard as you might think. And you don’t have to change your whole personality — or even your outfit.
It’s simply a matter of bending the rules and asking for things … a bit differently.
Here are three “bad girl” experiments to try, over the next couple of days.
Do them all, just for kicks. You’ll be stunned at how easy it is to get what you want while serving the greater good … and having WAY more fun.
Published in Calling All Girls magazine, November 1947, Vol. 7 No. 67
Bad Girl Move #1. Make outrageously specific requests.
The next time you’re ordering food at a restaurant, be extravagantly precise.
A woman I know is legendary for making unabashed requests, like this — “I’ll have a turkey club sandwich with Swiss cheese, not cheddar, one half of a pickle, a salad with dressing that’s drizzled, not tossed, and a glass of lemonade in a chilled glass. No ice. And I’d prefer a white straw, not striped. Thank you SO much.” — and amazingly, servers bend over backwards to delight her. Just about every time.
You might think that this sounds annoying. But it’s all about your tone and intent. If you think of the waiter as your personal slave, this won’t work in your favor. If you approach the conversation as an exchange between two creative people who are looking to please each other and make the world a happier place, you’ve got the right idea.
Try this same move at work — with colleagues or clients — and even with your sweetheart, at home.
Use a warm, friendly tone and flash a huge smile.
You’ll be shocked at how often people comply!
Bad Girl Move #2. Buck the system and play a game.
On a conference call with a client that’s going nowhere … fast? They’re droning on and on, looping around the same problem you’ve been hearing about for months … ugh. Boredom abounds.
Stop them and say: “It feels like we’re circling around the same scenario, and we need a fresh solution. Let’s hit pause right there. I have a game I’d like to play. Got a computer or radio handy? You’re going to need some energizing music…and a notebook and pen…”
Shift the mood with a surprising game or challenge. Shock and surprise them — while maintaining a playful, supportive tone. For example, a colleague of mine is a writing teacher who is often asked, “What’s the best way to get writing projects done, faster?” Instead of answering the question directly, she’ll often invite the audience to play a game she calls Tarot-etry –a game where people write mini-poems in sixty seconds flat, inspired by Tarot cards. It’s unexpected and lively, and allows her to make her point – that beautiful writing can happen quickly, when you adopt a playful attitude and stop over-thinking!
Playing “games” can work across lots of different industries, not just “creative” ones like writing. Try saying something like this: “To answer that question, I’d like to tell you a story, and play a little game…” or “Let’s role-play. I’ll be you, and you’ll be the other person in this story. I’ll demonstrate how we can have a better conversation about money / kids / sex / insert topic here.”
Which brings us to …
Published in Ingenue magazine, May 1969 – Vol. 11, No. 5
Bad Girl Move # 3. Refuse to answer the question. (Or answer it on your own terms)
Doing a media interview? When the host asks a question that you don’t want to answer, smile mysteriously and say, “That answer is too hot to share in public, right now. But what I will say is this…” and then talk about whatever YOU want to address.
Bestselling author Danielle LaPorte writes passionately about sex, desire, love, money and what it takes to make great art. But she rarely mentions the nitty-gritty details of her own marriage or life as a mother. With regards to her son, she will simply say: “He’s the best thing I’ve ever made.” End of story.
When you change the conversationand shift the focus, you hold the power.
Bad girls do what feels right, not what’s expected.
And in business? That’s a very good thing.
So channel your inner Sandy, and bust out a few power-moves — all in the name of delivering your skills, expertise and message to the people who need it, most.
In other words?
Be bad. But do good.
Published in Family Circle magazine, September 1962, Vol. 61 No. 3
Whether you’re attempting to break into the world of professional speaking or you’re already a seasoned professional, it’s important that you have an edge in order keep bookings coming — and be seen as the speaker of choice in a league of your own — above of your competitors.
There are two main factors that help meeting planners, speakers bureaus and organizations make that choice a simple one — having a book and being
in the news.
Having a book adds major cred to your skillset and being in the news can help you get booked.
Become a motivational speaker. Speaking secrets.
Why? People want to see people they hear about and feel like they know. By appearing on TV, radio or in print, you’re already “vetted” by the media. If you’re not already famous, a mention on a national show or publication serves as a badge of honor. And being able to put that logo on your website and speaker’s materials sets you apart.
Then, of course, you have to deliver. Creating the bones of a good speech is not only necessary, they’re crucial, but that’s not all it takes. The audience wants to see that you’re enthusiastic, authentic and humorous. Your value as a speaker is increasingly enhanced if you have a great product or service to sell and the lovability to get booked back.
Here are seven articles to send you on your way:
1. Capture and keep your audience’s attention
Communication skills: body language
In this piece speaking pro Chris Widener covers everything from a simple technique to get 20-35% of your audience to buy, how to know what to charge, and creative ways to get hired (even if associations, corporations or companies say they don’t have a budget).
2. Develop into a top professional speaker
This article is perfect for those of you looking to break into the professional speaking field, covering the 10 steps to becoming an amazing motivational speaker. Joel Brown, a successful CEO, breaks down the tools you need to succeed and make the most from your speaking arrangements.
3. Build your brand by starting small
Become a paid professional speaker
This round up is useful for entrepreneurs of any level looking to book speaking engagements. The Young Entrepreneur Council goes over points even the most developed of us forget, like, the ultimate DIY, make it happen meet ups and how to start local, but go global.
4. Book your dream speaking engagement
In this article Susan Tardanico goes over how we can do what the pros do and book the speaking engagements of our dreams. She shares how we can communicate better with our body language (over 90% of communication is nonverbal!), how find your most useful personal stories and how you can best avoid the jeopardies of PowerPoint.
Become a paid professional speaker
5. Learn the perfect formula to make people want more of you
How to give a TED talk. Talk like TED
In this piece Tim Ferris, public speaker and famed author of the New York Times Bestseller, The 4-Hour Workweek, goes over the perfect formula to be the best professional speaker in town. These masterminded strategies includes tips such as, how to prepare seamless 10-minute segments, what not to do before heading on stage and what jokes are better left for the break room.
6. Cope with your nerves and rock your speech
Sweaty hands, dry mouth, the trembles? How to manage your anxiety – and your body – to rule the stage.
7. Prep Your TED Talk
Guy Kawasaki’s 10 top tips take on: Carmine Gallos’s advice from the book, Talk Like TED: The 9 Public Speaking Secrets of the World’s Tops Minds. If you’re itching to be a thought leader or have something creative or provocative to share with the world work on your TED talk. In the speaker’s realm this is one of the fastest ways to becoming known, followed, loved – and booked.
How to book public speaking engagement
BONUS: 10 Communication Secrets of Great Leaders
Solid advice for beginners and experienced speakers about how to manage your inner life as well as your outer actions. “It’s about helping others by meeting their needs, understanding their concerns, and adding value to their world.” Ultimately, this is what all good speaking is about.
Share a favorite moment (or blooper) from one of your speaking engagements. Often our mistakes create the best connections with our audience.
Consulting, free publicity, media coaching, media training, communication skills, speaking skills marsmet522 via photopin cc
This is a monthly shout out to anyone who has taken action and reached a goal or made a shift. I will be searching through your comments every month to choose a new person to feature in the “Subscriber Spotlight Shout Out.” So post some success you’ve had that you’ve gleaned from a webinar, course, product, ezine, blog post, consult, or Joy Spot™ session with me.
The spotlight shines on Lily Gold (how great a name is that?) who, immediately after our consult made ALL the suggested changes to her website that I advised. Way to go Lily! Talk about fast action. Lily was so pleased with our session she sent me a gift of essential oils. I’ve been dabbing the one called Serenity behind my ears and wrists and have taken to sniffing myself. I love gifts. So thank you for such good pampering. If you want to find out more about the healing qualities of essential oils hop on over to Lily’s website
Here is what Lily says about the sound bite course:
“I love your programs! They’re so full of juicy nuggets that I come back again and again. I always learn something new or a little bit different. Everything I do in my business is better because of what I’ve learned from you. My writing is much more succinct and I actually find that as I edit my own copy I am putting into play your principles of soundbites all the time. I even hear people differently now also, which is kind of funny. Sometimes when people get lost in their story, I want to tell them to “make it a sound bite already!”
Sound bite course success story Lily Gold
I love your calming and grounding spirit. Not only is your voice incredibly warm and kind, but I feel from you an energy that you genuinely believe that success can be ours, and that we’re fully capable of greatness.
You are like my media mother!
Thank you so much for being a fantastic mentor and for a fantastic session together that gave me probably the best feedback and instruction I’ve had yet. 🙂
~ Lily Gold, Certified Holistic Health Coach, www.lily-gold.com
What about you? Have you taken action or reached a goal?
On Marketplace, one of my favorite NPR shows, host Kai Ryssdal often asks his guests to describe what they do in 6 words or less.
This is a great exercise so you’re prepared not just for radio interviews but for that moment that could happen anywhere that could change everything.
If you can be captivating in 6 words, who wouldn’t want to hire you? Here’s mine: Triple your business with media appearances. What’s yours?
Ernest Hemingway inspired the “say it in 6 words” with his famous short story that is poignant and brief: For sale: Baby shoes, never worn.
Then Smith Magazine picked it up and turned it into a craze.
Enjoy the book that started it all: It All Changed in an Instant: More Six-Word Memoirs by Writers Famous & Obscure
Take a look at these Lovely vintage-y illustrated mini-memoirs.
It’s amazing how much you can get said in 6 words.
Write your mini-memoir or describe what you do in 6 words.
Go ahead. Try your hand at it….
Hard copy magazines are still one of the best places to get publicity for your product. According to The New York Times, “42 percent of people under 30 and 50 percent of people above 30 read magazines.”
If you’re looking to get your product into magazines you’ve got plenty of opportunity — off the Internet. When the right magazine features your product, it can increase business – sometimes exponentially – and bring attention to a previously unnoticed, or even unpopular product.
One of the quickest ways to catapult your product is to get it into the hands of celebrities. When a celeb dons a dress or accessory, or imbibes, indulges, eats or uses something for themselves or for their kids, it can mean outrageous sales.
Having your product used or seen on the famous creates instant approval. Plus you get the extra zing of sex appeal. Nothing has an effect like a splash of Hollywood to bring a bit of glamour to any product.
But you don’t need a celebrity to make a smash. There are many publicity paths for your product.
Here are the 5 best ways to get your product in magazines.
1. How to Get Your Product into the Hands of a Celebrity.
Dreaming of Angelina sporting your new product? J-Law showing off a piece you created? Discover how you can make it a reality.
2. How to Get Your Products onto the Beauty Pages.
Packaging, small talk and a few other key things can get you into magazines like Allure & People…intrigued? Read more.
3. How To Get into National Magazines.
Want your business splashed on the pages of a glossy mag? These marketing experts tell you how to make it happen.
4. How to Get Your (Handmade) Products in Top Magazines.
Photos matter. You’ll get some guidance on that, plus some a couple of pointers on getting your gifts sold in the UK. (Hint – you need to niche).
5. Five Easy Tips to Get Your Products Featured in Holiday Gift Guides.
Did you know that mag editors start choosing items for their holiday gift guide in June-August? Find out how to be featured.
Attend the FREE (Virtual) Product Publicity Summit
Whether you have fashion, apparel, accessories, eco-products, baby & kids products, home decor, stationery or any other type of products that can be featured in the media, you’ll find lots of great advice at this FREE Summit, March 3-14, 2014. You’ll discover tips and strategies for connecting with top magazine editors, learn what NOT to say when reaching out to editors and find out how to get your products on national TV and more.
Get into the Holiday Gift Guides
The Gift List includes holiday-related features being planned by the wire services, TV and radio shows, and newspapers. Tips include everything from how to submit photos to specific kinds of items the editors are looking for. You get leads and pitching tips for thousands of media that feature special gift sections for consumer products (No services or destination travel/vacations). It includes national as well as dozens of regional and smaller outlets looking for unique home products. Plan on a 6-month lead time for placements so you don’t miss any deadlines ad the giftlist is coveted and competitive. This is essential if you have a product. Take a free test drive.
Get a Free List of 2014 Magazine Editorial Calendars
Editorial Calendars can be found in advertising sales kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication’s website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.
Here is a list of Top Magazine 2014 Editorial Calendars. Included are: O, the Oprah Magazine, InStyle, Better Homes and Gardens, Parents, People Style Watch, Fitness, Ladies Home Journal, Every Day with Rachael Ray, Traditional Home, Woman’s Day, Martha Stewart Living, and more.
Join Blogger Linkup to Get Blog Coverage
Blogs can be an excellent way to get the word out on your product and can be every bit as powerful as a magazine placement – if the fit is right and the blog influential. This free service targets bloggers. Sign up at no cost at to become a guest blogger or source.
Pitch Your Products to Trade Magazines
- Earnshaw’s – for baby and kids products
- Stationery Trends – for paper goods and stationery
- Museums and More –for products that would sell well at a museum store, such as home and garden, gifts, decorations
- Gift Shop Magazine – for apparel, accessories, baby and kids items, gifts, jewelry
- New Age Retailer – for jewelry, apparel and products that appeal to the spiritual and new age customer.
(Courtesy of Andreea Ayers)
Contact Any Celebrity
You can search this private database of celebrities. Inside you’ll find 67,100+ Celebrities, 13,100+ Representatives & 7,100+ Companies. So if you’re looking for a celebrity to tacitly endorse your products by using or wearing them, celebrity spokesperson, a charity partner, a blurb for your book, this is the place to go.
Attend Upcoming Consumer Product Events
Held in Los Angeles, Anaheim, Las Vegas and New York. Consumer product event connects consumer packaged goods with the press who are looking to report about them. Submit your product for consideration.
By Susan Harrow
One of the most common questions I get from clients and workshop participants is: “I always get shaky and nervous before any kind of business conversation — whether I’m trying to get a client to hire me, in a job interview, or trying to talk about my work in the media … pretty much anywhere! Any tips on how to calm down + appear more confident?”
When we humans feel ‘shaky’ and ‘nervous,’ our instinct is to over-prepare.
We think we need to do more research, memorize more notes and pack more information into our spiel.
But that’s actually very stressful — and rarely helpful.
The BEST thing to do when you’re feeling nervous is exactly the opposite — simplify, simplify, simplify.
Do + say less.
Rather than cramming like you’re getting ready for a high school calculus test, you want to re-discover the essence of what this conversation is about, in the first place.
You might begin by asking yourself two simple questions:
What does my audience / client / customer need most, right now?
How can I help?
To give you a few examples …
What does my audience / client / customer / interviewer need most, right now?
- Tips on how to lose weight, by the start of summer.
- Meditation techniques to calm her nerves, on her wedding day.
- A delicious new recipe for dinner, tonight.
- A major shake-up in the way they think about parenting.
- A personal or professional story that shows I have the skills they are seeking.
How can I help?
- By delivering those tips.
- By doing a guided meditation, on the spot.
- By demonstrating the recipe + offering a few surprising twists.
- By telling a true story + challenging parents to do something differently.
- By giving an example of how I would succeed in their workplace environment or culture.
Photo credit: Mitchell Joyce
If you can answer those two questions for yourself, there’s really nothing more you need to do — other than follow-up with an offer to keep connecting with you!
And when you can focus on those two questions, you’ll feel a LOT less nervous, because you’ll know — if nothing else! — that you’re ready to be of service.
Of course, the BEST way to prevent shaky-voiced nervousness is to simplify your message + prepare your sound bites before you actually need them.
The more comfortable you get with your sound bites, the less you’ll sweat in the spotlight — and the more you will shine!
Ready to hone your sound bite skills and prepare ones that will yield results? This post will show you how.
My nose is a fountain. Now would be a good time to own stock in Kleenex. I’ve been swathed up in our bed under my thick faux fur comforter with my cherry pit heating pad at my neck snuffling away while reading young adult novels and mysteries. Right now I’m in the middle of Tell the Wolves I’m Home. I’m watching Downton Abbey in great gulps trying to finish season 3 before season 4 begins on Sunday. I’m eating chocolate pie and GF pasta with butter, olive oil and garlic. Comfort food. I’ve porked up more than a few pounds.
Not how I planned to ring in the New Year.
I had a HUGE agenda. A plan. A long list of stuff I’d get done in December. Like finishing my new website. Like creating another webinar. Like updating new courses. Like training in Aikido. Like finishing the first draft of my Young Adult Novel.
Sometimes the best of plans get derailed.
And while I’d like to say I’m OK with it. The truth is, I’m really not.
I woke up this morning, surrounded by used Kleenexes in a bit of a panic. When am I going to get all that I want to accomplish DONE?
And that’s not all.
I had gone to Hawaii on a writer’s retreat at my friend and writing teacher Laurie Wagner’s house on the beach on Kona. Alex Franzen was our glorious guide who lead us through all the elements of our website and business we’d need to create a bright future. But I was also there to write my novel. (See Pix on my Facebook page – more to come).
Instead, I spent my time soaking up the sun, gazing at the clouds and (almost) swimming with dolphins. I found a hammock and just lay there for hours doing nothing. Really nothing. Not even thinking about stuff. Just enjoying the breeze and the sun warming my face.
I was not writing.
I was not doing.
I was getting up with the sun and suiting up with the amazing, expressive, creative, Sherry Reichert Belul, and the sharp-minded Ellen Fondiler, my roommates, and walking down to the ocean first thing in the morning for a swim.
I was lolling about in the hot tub tipping drinks with names like cuculele, and pomelomellow. Originals created by the extraordinary poet Maya Stein and her sassy partner Amy Tingle. (BTW I don’t drink. I’m a total lightweight.) And those drinks had me going for seconds.
These are women I want to know for a lifetime.
I had a number of moments of feeling guilty as I recalled the words of one of my clients who, when I told him about the writing retreat, said, “You can finish your novel. Make it your goal to complete first draft.” He expanded my perspective. I thought, “Why not?” So I tucked that goal into my mind before I left. I knew that he would ask me about it. And he did.
“Is your novel done?”
What’s true is it had been a VERY long time since I’d really done nothing. I remember when Mark Moody, from the Strozzi Institute, gave me the assignment to “do nothing” for an hour every week in our garden.
“You mean daydream so I can get inspiration for new projects?”
I couldn’t even conceive of “nothing” that wasn’t somehow going to make me more productive. But now I know. All those hours where I couldn’t tear myself away from the beach even though the sun had set. All the hours of floating in the water soaking in the sky. All the hours swinging in the hammock. I have that all inside now. And I’m still savoring them. And I want more of it this next year. I’m putting it into the schedule just like I plan out my work.
I’m also going to follow in the footsteps of poet Mary Oliver. Kinda. She said that she writes 3 hours a day and then the rest of the day is free to socialize or do whatever.
My plan is to work 4 hours a day on my biz and 4 hours writing so I can get my novel done. I won’t divvy it up that way as I like to chunk my time so I’m in the flow of whatever I’m doing. So I have clients days and writing days. That’s the way I’m most productive and happy.
I actually found a way to get more time.
It’s going to sound a bit wacky. Maybe even indulgent. (I haven’t told my parents). I’m kind of afraid to tell you, lest you judge me or think I’m snobbish. But it’s something that’s really important to me – to eat healthy delicious food. To be nourished and well-fed.
One thing that was on my wish list last year was to hire a personal chef.
Elyse Bolton responded to my ad on Thumbtack which said that I wanted a chef who infused the food with love and care as well as one who would cook delicious gourmet organic, gluten free, grass fed food. The crazy thing is having a personal chef is saving us time and money. My sweetie and I plan out the month of protein and veggies. Now there is no tiffing over who is going to shop, cook, or clean up. I estimate that I’m saving 7-10 hours a week!
What is one thing you will accomplish this year (lollygagging included)? I’d love to hear.
I’m sharing stuff on Facebook that you won’t find in my ezine or on my blog. Come on by, like me, and chime in here: www.facebook.com/SusanHarrow
What do you do when you have just started your business and need customers and sales? What if you don’t have customer reviews, testimonials, biz experience or even a bio that shows you’re amazing but you want credibility… and publicity?
Imagine this: You have dozens or hundreds of people discovering you…
Even if you’ve just begun your business.
People who want to buy your products and hire you on the spot.
Step #1. Shine Online.
Click for a larger view
3 Steps to build a five-star online reputation infographic.
You want a website that’s crisp, clear and professional.
Where do potential clients, journalists and producers go to check you out to see if they want to do business with you?
Your website should show what you do and who you do it for. Also, it needs an obvious call to action. What do you want your potential clients to DO when they visit? Make sure that they have a clear path to engage with you, your products and services. Give visitors a way to opt-in to a special report or a gift of some sort so you can stay connected.
It used to take 7 impressions before someone would buy from you. They had to connect with you in 7 ways to feel comfortable and trust you. In today’s world it now takes 10 touches to get the same results. So you have to be able to contact your future clients so they have a chance to get to know you.
When people complain that publicity doesn’t work what they really mean is that their website doesn’t convert clicks to cash. Publicity will drive people to your website – but then it’s up to your website to keep them interested enough to want to continue to connect with you and eventually buy.
Your website should also should have the look and feel of you. So a person’s instant impression gives them a sense of who you are, what you sell, and what you stand for.
Step #2. Showcase Your Skills.
Content marketing with images.
Photo Credit: carterse
The best place to showcase your skills is in your bio or about page. This is the place to tout your talents. And while you may not have much experience yet you can bridge your past experience to your present profession. For example, one of the participants in my sound bite course wrote a book on the history of adoption that covered many little known facts about how kids that are adopted don’t have the same rights as ordinary US citizens. She’s not an “adoption expert” but her job as a private investigator used the same sleuthing skills to get to the truth that she used to uncover hidden facts about the adoption industry. That superhero skill went into her bio and made the link from her current profession to her new role as author and champion of underprivileged adoptees.
Step #3. Sound Bite What You Do.
Free publicity tips and training.
Photo Credit: Stwef
You want to be able to tell people how you can help them in one simple sentence.
Example: “I teach women how to achieve their ideal weight in 2-4 months with no dieting.”
(From Ann Convery’s course, “You’re So Brilliant, Why Don’t They Buy?”)
Notice that this description has concrete, quantifiable results and a timeframe to get those results. It’s not about you, but about what you do for your clients or customers. Plus, this one simple sentence is intriguing and sets up the conversation so people beg for more.
It leads your potential clients to ask two questions:
- Can you do this for me?
Which is exactly what you want them to ask to close business on the spot or during a media appearance.
Step #4. Collect Client Raves.
Publicity for start-ups
Photo Credit: marsmet546
You can offer your services for free or a reduced fee in exchange for a review.
According to CompUSA and an iPerceptions study, “63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.”
One of the best ways to get a rave or review is to ask your client what was most helpful or what stood out – right after a successful consult, while you’re still on the phone or in-person with them. Then you write down exactly what they say and read it back to them for approval. This instantly produces natural sounding testimonials and stops procrastination pronto.
Procrastination happens because it can be hard for your clients to think, write and polish a testimonial for you. Stop Procrastination: Interviewing your customers or clients right after they’ve had a positive experience with you is effective and fast.
Bada Bing, you’re (almost) done.
According to 2012 research study adding a photo for unfamiliar celebrity names (that’s all of us J) increased the likelihood that the subjects would judge the claim to be true. So be sure to get photos of your clients and customers to increase your cred.
Step #5. Get Local Publicity.
Pitch your local press. Find an angle about how you’re helping or standing out in your community. Write up some tips about a topic that you know about but that most people don’t. Write a highly opinionated letter to the editor a publication whose audience you want to reach.
One of the quickest ways to get local publicity?
Share a photo with a caption that amuses, shocks, or delights – with a short blurb.
Journalists love photos.
The other great thing about photos is that you are in complete control of your image and how you’re portrayed. Images are the sound bites of our generation and can go viral faster than any other medium.
Here’s another way visuals can help you get instant cred…
Once you get a media placement put the TV, radio or print logo on your home page or media page. You’ve seen this dozens of times on famous and up and coming people’s websites:
As seen in…
The Wall Street Journal
The New York Times
As seen on:
Good Morning America
The Today Show
There’s nothing like the visual stamp of approval from a media interview or appearance to make a positive impression. Your visitors will automatically assume that you’re famous (or on your way to fame) if you have recognizable logos emblazoned on your website.
As Jayne Mansfield said, “Publicity can be terrible. But only if you don’t have any.”
So these are the 5 steps to Build Your Reputation With Publicity – When You’ve Just Begun Your Business. They are quick and easy and you can start with one thing today.
I would love to hear from you. Have you gotten local publicity? How did you do it?
I’m also curious: which of these 5 strategies resonated the most? Did one stand out as a gleaming jewel?
Did you like this article? If you did, like it, comment, and share it with your friends.
And remember the words of Harold Thurman Whitman:
“Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and then go do that. Because what the world needs is people who have come alive.”
Ready to dive into some more publicity strategies (think heart-felt stories & truth telling without schmaltz) that can start you on your way to the top? Enjoy this FREE training.
Want to see this blog post (with a slightly different twist) as a FREE 10 minute webinar? Hop on over here.
Now that you know a few things about getting publicity, make sure you’re a fabulous public speaker with these 7 inspiring tips.