Entrepreneurs PR, Promotion, Public Relations
Women on a Mission: Prevent Burn Out Now
Guest blog by Harvard-educated integrative physician Dr. Sara Gottfried MD Here’s my opinion after years of taking care of women: It’s not your lack of vision that limits your ability to realize your full potential, deliver your Great Purpose, or grow your empire. It’s not limited capital, and it’s not your business savvy. It’s your…
Read MoreWomen Entrepreneurs Growing Fast In Business and Getting Degrees
by Harrison Kratz and MBA@UNC Blog Women today are making professional strides at an unprecedented level. Women are starting businesses at 1.5 times the national average, a 20 percent increase over the last decade. Women are also pursuing higher education in record numbers; women now hold more bachelors and graduate degrees than men. There is…
Read MoreJames Bond Brand Shaken: Swilling Heineken in New Movie Skyfall
by Susan Harrow, Media Coach & Marketing Strategist James Bond and beer? Bad move Bond. James Bond drinking beer is a fall from grace as the sophisticated spy we know and love for his elegance and glam. Famed for his signature beverage of a vodka martini “shaken, not stirred,” Bond has stooped to swilling beer…
Read MoreIt’s a Beautiful Piece of Content… And No One’s Going to Read It
By Guest Blogger Colin Martin The headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline…
Read MoreTim Ferris Style Publicity: How to get maximum publicity in minimum time
by Susan Harrow, Media Coach & Marketing Strategist Want to land a lot more free publicity and media exposure for what you’re promoting — without spending an enormous amount of time doing it? If so, join my friend Steve Harrison of Radio-TV Interview Report (RTIR) for a FREE webinar on Thursday, April 12th on which he’ll…
Read MoreWebsite Copywriting: Finding Your Voice in a Sea of Hype
By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and…
Read More
