I just read a woman’s special report that disparaged one of my colleague’s tag lines saying, “I feel bad for those who’ve built a brand around this message.” (My colleague is a wonderful AND successful person by the way. And her brand is working just fine.). This is a poor publicity strategy.
This gal’s special report blasted me with her loud clothes, wildly colored hair, and audacious language. She made it a point to shock me. Granted, that’s HER brand, and people who resonate with in-your-face brashness will be her perfect clients.
But please don’t think you have to imitate this way of being to get media coverage, fans, followers or clients. And please never disparage anyone’s brand to promote your own. I once had a client who said she chose me over another colleague precisely because I wasn’t as “slick and sound bitey.”
There is a place for everyone, no matter how shy or small you feel. No matter how big and bold you are. No matter if you’re quiet and thoughtful. No matter your race, ethnicity or point of view. We need us all.
Be yourself. Everyone else is already taken. ~Oscar Wilde
And know that often the loud ones get attention more quickly, because, well, they are jumping up and down, blowing a bullhorn and calling attention to themselves, while you made be sitting, listening, pondering and seeking to understand others. As long as you’re sitting tall and centered in your own way of being that’s fine. Sometimes, quieting your voice makes it easier to be heard.
And, if you wish you were other, or want to shift your life in a big way before taking center stage – in the media or online, heed the advice of my dear friend Sherry who shows you how to live the life you want in the now — just as you are.
“Miracle find me now” is my mantra for this year.
I didn’t make this up. SARK (Susan Ariel Rainbow Kennedy) did. Re-igniting our friendship again after a 20 year hiatus — after a tiff neither of us remembers exactly how it happened, was the first miracle. I was up on Facebook fooling with something on a weekend which I rarely do and a little word cloud appeared with SARK asking if I’d like to reconnect. A minute later we were on the phone yakking away. We ended the conversation by SARK saying, “I never stopped loving you.” I said the same back. She said “How could we not? The connection was there all along.”
In another conversation on the phone, me walking in the chill of late afternoon and SARK with the wind blowing on the beach, she said that you can just say, “Miracle find me now.” And then keep your eyes and ears peeled for it to reveal itself. So I was walking in the very brisk morning in PA over Christmas and I took a turn into the Daylesville Abbey. Its a beautiful serene place, sweeping views, lots of open space with a little creek that was full and noisy after a rain. I followed it along marveling at how clear the water was and looking at the stones, remembering how I did this in my childhood at the gorge searching for pollywogs.
I believe in miracles
I said to myself “Miracle find me now,” and around the next bend came across a holocaust memorial art project of stacks of painted boxes with statues of saints and angels that was also a bee keep. What a strange thing to find at a Norbertine abbey I thought. The next night, Father John, a priest from the abbey was over for a cocktail and cookies and I told him about coming upon the memorial. He had no idea it was there and he lives on the property.
holocaust memorial + also a bee keep
Now, though Father John visits every year while we are here and gives us a card with a special blessing in it – to mention us out loud in his prayers during a service – along with a cd of christmas songs, this year was different. He and my mother-in-law had a big fight and weren’t speaking. Yet, when he came over he brought her a crazy animal, like he does every year for Christmas and her birthday, because he knows she loves animals. There was no big discussion. No formal apology. Just this big bouncy bird made of colorful iron. At the end of the evening we stood in a circle with our arms around each other as he gave us a blessing and tapped each of our heads naming us as he did so. Miracle? Yes.
The next miracle that happened was my mother-in-law took me aside that same evening after the priest left, held my hands, looked into my eyes and said, “Thank you for taking care of my son.” You might not think that this small thing is a miracle, but given her disposition I can tell you it was. Because miracles come in all shapes and sizes if you choose to see them. They do not have to be some blast from above in some grand or obvious gesture. They can be a creek that brings up happy childhood memories, an unspoken forgiveness, a meaningful look.
SARK told me you can ask for your miracle in many specific ways like, “Miracle relationship find me now.” Or, “Miracle person find me now.” Or, Miracle experience find me now.” Once you begin this practice it’s obvious that there are endless variations. You can see this as a corny or silly exercise…. or… as you move into 2016 can you ask for a miracle for what you want and then open your eyes to see it right in front of you. If you choose to, I’ll be right there with you asking to see my miracle and supporting you to see yours.
Miracle find me now
I wish you a miracle filled 2016.
A nice way to start off your miracles is to give. Every day I go up onto this website and click on every option. It costs nothing to give and you’re doing a huge service to all these organizations. It take less than a minute a day. It’s quite satisfying and joy-building.
A few ways to get your miracles started…
- Hop on this free publicity training designed to help you double your business by doing a few key things right.
- Keen on getting more clients, customers and sales and become a media darling. This is it.
- Learn the 3 hot hooks to transform you into a media magnet here.
- This is a special section of my website filled with lots of videos for you. I recently added several surprising ones. Enjoy!
- This is where you can try the sound bite course for $1. Yes, you heard that right.
- Looking for a literary agent? This is for you.
- Need help writing your book proposal? Ping me here.
- If you sell high end programs or services this unusual strategy might be for you.
- You, in O Magazine. Yes. Discover the best ways to pitch the editors here. Find out if you are a prime candidate for getting in the magazine. (There are 12 ways).
- Stay inspired to write your novel – or memoir, or self-help book. Practical advice too. Get that book done this year!
- Listen to my chat with Nathalie Lussier discussing what I did to shift my business and serve my clients in the way that really lights me up.
Call in your miracles. If you don’t feel like it’s working, just change the question and keep asking. Keep looking. Keep seeing. Keep going.
Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it’s at work or with your family. Every minute should be enjoyed and savored. ~ Earl Nightingale
Your book. In the hands of a literary agent who loves you. Next year.
I have been cleaning house. Literally. My office. My computer. Assessing. Evaluating.
Clearing out the old to bring in the new for next year.
And….I found this extensive list of literary agents in many different genres that I had created a while back for you: 10 Best Resources to Find a Literary Agent: And Sell Your Book to a Top Publisher
Download it here.
Find a literary agent – Write a book proposal
Here is another resource.
Authors who are seeking to be traditionally published want to find a literary agent who has contacts at all the top publishing houses.
And who absolutely adores you and is willing to work with you on crafting your book proposal – which is essential to securing a top notch publisher. To write a book proposal you want to make sure you’re doing two things:
- Follow the instructions on how to write a book proposal that includes all the essential elements a literary agent and book publisher need to see that proves your idea is viable and that you’re the right person to write this book.One of the most important elements in any non-fiction book proposal is your platform. Which means your reach. Your online and offline presence and ability to sell books. It includes your email lists size, your speaking engagements, your blogging and website statistics and more.
Want to know why our Gluten Free cookbook didn’t pass muster with my agent? No platform. My friend Karen Leland and I wanted to recreate our favorite childhood recipes – gluten free. However…. we don’t have a following and are not famous — in the realm of cooking. Nor have we been on a competitive cooking show (unlike my two clients who have been on The Next Iron Chef). Our book proposal failed because we didn’t have a platform.
Here’s the video we put in our proposal to show that we could handle ourselves on camera.
2. Pay attention to the literary agent’s guidelines for how they want the book proposal formatted.
For example, my agent wants the proposal to be in a sans serif font like Arial or Verdana for easy online reading. By the way, even though he’s my agent I reviewed his website on how to format my manuscript and to make sure I was giving him my book proposal in the way he wanted it. I wasn’t aware of some of his requests like.. he doesn’t want paragraphs separated by line spaces. He wants them indented. These may seem like trivial requests, but since agents like mine review over 1000 unsolicited manuscripts every month these kind of details make for easy reading — and could make a critical difference if a literary agent is on the fence about your work. You want your chosen literary agent to feel excited about working with you — not frustrated.
Here is a paragraph from his website about making your book proposal interactive:
Accessibility. In most cases, editors and publishers (the publisher is the business person who runs the publishing house – s/he’s the editor’s boss) are often very young, often in their 20’s or 30’s. So you need to try to make the proposal as accessible as possible. This means that you should consider using charts, side bars, graphics, tests, and so forth to make the proposal as interactive as possible, as well as to make it look interesting on the page: remember that you’re giving this to somebody who was raised on TV, so s/he may have a very short attention span. Of course, the extent of the “look” of your proposal really depends on the subject matter – so if you’re dealing with very serious subject matter, and we’ll be targeting an academic or very serious house, you need less of the “look”; but a more commercial house may require more bells and whistles.
Find a literary agent for my book
Jerry Jenkins has recently released an in-depth blog post on how to write a winning book proposal (both fiction and nonfiction) to agents and publishers based on everything he’s learned from 40+ years of experience in the industry and his 190+ written books.
Want help with your book proposal? Ping me here.
Want to do it yourself? I’ve got you covered.
I hope you find the literary agent who is right for you!