Marketing & Publicity
It’s a Beautiful Piece of Content… And No One’s Going to Read It
By Guest Blogger Colin Martin The headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline…
Read MoreTim Ferris Style Publicity: How to get maximum publicity in minimum time
by Susan Harrow, Media Coach & Marketing Strategist Want to land a lot more free publicity and media exposure for what you’re promoting — without spending an enormous amount of time doing it? If so, join my friend Steve Harrison of Radio-TV Interview Report (RTIR) for a FREE webinar on Thursday, April 12th on which he’ll…
Read MorePinned: Porn on Pinterest
by Susan Harrow, Media Coach & Marketing Strategist I’m in love with Pinterest the new hot social network where images are digital coke – addictive, unlimited pleasure with just a few side effects – like taking up all the time in a day. I’m not alone in this social acceptable addiction, as the network has…
Read MoreWebsite Copywriting: Finding Your Voice in a Sea of Hype
By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and…
Read MorePretty Pinterest: Something Weird Happened
by Susan Harrow, Media Coach & Marketing Strategist Something weird happened yesterday. I attended a Pinterest webinar where the presenter didn’t try to sell anything at the end. I admit, I was baffled. The presenter was a social media expert, which is a title that has lots of noise and little cred behind it given so…
Read MoreBlogs Trump Facebook for Trust and Spending
by Susan Harrow, Media Coach & Marketing Strategist Today BlogHer Inc published their fifth annual study of women and social media, conducted with Vision Critical, a market research and analysis firm. The results of this study give marketers who are looking to connect with women audiences online with insights into the opinions of women who…
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