Public Relations
Get More Product Publicity With Editorial Calendars — and Get a Free List of 2022 Magazine Editorial Calendars for a Limited Time
By Guest Blogger Margie Zable Fisher Wouldn’t it be great if you could get information about your product to a magazine editor, at the exact time when that editor was looking for products like yours? Well, that option exists, if you use Editorial Calendars. What Are Editorial Calendars? Editorial Calendars list topics and special editorial…
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The Email Pitch Letter That Got Me Publicity – That You Can Copy
This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees. You can copy it in a snap. So you can get…
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15 Ways to Cut Through Inbox Noise (and Get Your Emails Opened)
1. Consider the device. 68% of all smart phone users use it for email and 35% of all business professionals check email on a mobile device. Keep your emails short, sweet, and easy to read. 2. Use a legible font. Use font sizes between 17 and 22 points for clearly readable emails. Consider using a…
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7 Ways Large Corporations and Non Profits Can Sponsor the Promotion of Your Book, Product, Speaking Tour or Dream On Their Dime Not Yours… And Why They’ll Do It
By Steve Harrison My author clients often come to me for advice on how to best stretch their dollars for the marketing and promotion of their books. Especially in these troubling economic times we are all seeking the most effective ways to get our message out there, and marketing and publicity (both essential to your…
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Fraud Alert! How To See Yourself As Successful
By Sharla Jacobs and Jesse Koren About seven years ago, I (Jesse) was at a party and my former life coach approached me and said, “I’ve heard that you and Sharla have become quite successful. Congratulations!” I was speechless. Us? Successful? Really? Is that what people think about us? Why was I so surprised and…
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Authors / Experts Turn Your Book or Content Into Products, Coaching & Speeches
Are you under-selling yourself and your message? If you’re like most authors and experts I know, you’re shortchanging yourself and your audience. If you’re a non-fiction author and the only way you’ve made your information available is in a $20 book, you’re limiting not only your income but also how people can benefit from your message. You might…
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