Sound Bites
Honoring Your Honesty: Sound Bites You Can Believe In
by Marcia Yudkin Drama gets attention. The unexpected gets attention. Bold gets attention. But how can you tell if you’ve come up with a sound bite that has undeniable promotional punch yet goes over the top into hype or outright falsehood? First, pay attention to the little voice in your head that worries or…
Read MoreHow Can I Get on TV? 22 Short Steps to Get in the Spotlight to Double Your Business
How Can I Get on TV? 22 Short Steps to Get in the Spotlight to Double Your Business Many people see getting on TV as holy-grail to getting publicity. Often the first words out of a new client’s mouth are: “How can I get on TV.” Even if they’ve never been on a local TV…
Read MoreA timeless truth that will boost any media appearance
By Ian Brodie Here’s the second insight I got from Susan as we were preparing for this week’s “Speak In Sound Bites” webinar (click here for free registration). Yesterday I mentioned how you could apply the lessons of media appearances to more everyday communications. Here’s the surprising corollary: you can apply the lessons of…
Read More9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
Read More3 Ways a Media Appearance is Like a Vince Flynn Thriller
I have four Vince Flynn thrillers piled on the floor by my bed right now. I stay up way too late reading them, glancing at the clock saying to myself, “I should stop now.” But I don’t. They are more than page turners, they are enthralling. They put you in the world of politics,…
Read More3 Superstar Secrets to Getting Results From Your Media Appearances
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment. They don’t get…
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