Thought Leader
9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
Read MoreYour Online Profile: Make One Change for Big Gain
By Guest Blogger Nancy Juetten Have you reviewed your LinkedIn, Facebook, Twitter, website/blog, and Biznik profiles lately to make sure the stories you are sharing are accurate, current, and compelling? I changed my profiles to reflect a keyword-rich headline two weeks ago and welcomed two speaking engagements and a new joint venture conversation almost…
Read More5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
We were all sitting in Jack Canfield’s living room on a huge couch in his home in Santa Barbara surrounded by giant gems, crystals, artwork and views into the lush gardens reminiscent of Canfield’s beloved Hawaii. Canfield mentioned that he wanted a room where diplomats and leaders of countries as well as his family could…
Read MoreDid I Just See You on Video?
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Did I Just See You on Video? If not, I should have. Video this, video that. Video, video everywhere. Do you really need to have videos? The answer may dismay you…. Yes. I’ve kind of avoided it as I thought it…
Read MoreWhat Poet Laureate W.S. Merwin Says About How to Set Yourself Up for Success
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Here’s the question people often wrestle with when promoting themselves or embarking on a publicity campaign. How do I gracefully move from private person public persona? This is as much about temperament as it is about the desire for a more “exposed”…
Read MoreLand a Corporate Sponsor to Cover All Your Marketing and PR Expenses
By Guest Blogger Steve Harrison Jennifer is a client of mine who figured out a clever way to get a top PR firm pitching stories about her business to major media outlets WITHOUT having to pay the firm’s hefty fees herself. Because this PR firm has lots of major media contacts, they quickly got her a…
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