Subscriber Spotlight Shout Out

  This is a monthly shout out to anyone who has taken action and reached a goal or made a shift. I will be searching through your comments every month to choose a new person to feature in the “Subscriber Spotlight Shout Out.” So post some success you’ve had that you’ve gleaned from a webinar,…

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Honoring Your Honesty: Sound Bites You Can Believe In

  by Marcia Yudkin Drama gets attention. The unexpected gets attention. Bold gets attention. But how can you tell if you’ve come up with a sound bite that has undeniable promotional punch yet goes over the top into hype or outright falsehood? First, pay attention to the little voice in your head that worries or…

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Messy, Gorgeous Process

  By Guest blogger Laurie Wagner What if I told you that it took me ten years to understand what I was teaching? It looked like I was teaching people how to write, but what I was actually doing, I realized late in the game, was teaching writers how to peel away the layers of…

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9 Steps to Be a Thought Leader — and Become a Media Darling

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

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