Flip Bragging into Connecting During Media Appearances

Flip Bragging into Connecting During Media Appearances

Hi everyone! Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul® published by HarperCollins and CEO of prsecrets.com here today with your one-minute media training.

Today, we are going to talk about how to toot your horn. Instead of tooting your horn, how to connect during a media appearance. Really, three things are important: personal experience, knowledge or research and customer or client results.

Why You Do What You Do Personal Story

So first is your personal story because we want to know why you do what you do. We also want to be able to connect with you. It’s not necessarily your signature story but we want another story, just something personal, that’s really important to you that obviously connects to your offer, whatever you’re promoting.

Do You Have Evidence, Knowledge, Research to Back Your Claims

The second thing is knowledge or research. What have you done? What kind of evidence do you have that backs your claim, it doesn’t have to be your own personal research but it can be research or statistics or facts that backup, what it is that you are promoting. That’s for the people who need that kind of hard data. And the best thing to do is to connect that to your wisdom too. So it’s not just the facts.

Share Customer or Client Results to Instill Trust and Inspire People to Buy

Number three: client or customer results. So that is how you’re doing great things through your customers and clients. They’re telling the story of how you help them either ROI, very concrete results, or something transformational. Which is moving from one state of being to another, from fear to confidence, for example. That can be in any field. I mean, a pair of sneakers can give you more confidence.

Trainings, Consults and Courses!

If you’re excited to learn this today know what to do. Give me a thumbs up, comment, subscribe and make sure to ding the bell. I invite you to prsecrets.com for plenty of free goodies, and also courses. And you can also book a 15-minute consult with me if you would like to go further with your media appearances. I look forward to talking to you. Bye.

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