By Danny Iny
“Wow, Danny, you’re like the Freddy Krueger of blogging – wherever I turn, you’re there!”
I’ve heard more than a few comments like that since launching Firepole Marketing back at the beginning of 2011.
It’s meant as a compliment – when I catch you, I give you something interesting to read and think about. If I work extra hard, you even learn something useful.
And yes – this has been great for my brand; by virtue of “being everywhere”, Firepole Marketing has become a household name online, and I’ve been touted as a blogger and marketer to watch.
But I’m not really everywhere, and I don’t work 24/7, though it certainly might seem this way…
In the Beginning, There Was Copyblogger
It started innocently enough – I was writing for the fledgling Firepole Marketing blog, which was still in its infancy.
We would get 30 visitors a day – on a great day.
With a small push from friend and mentor Jon Morrow, I pitched Copybloger on a guest post called 38 Critical Books Every Blogger Needs to Read.
I worked my tail off to write a stellar post, and Copyblogger ran it.
The post performed well; 200+ comments, close to 2,000 tweets, and tons of traffic back to Firepole Marketing. I even got an email from Guy Kawasaki (I had mentioned one of his books on the list) that eventually turned into an interview, book reviews, and more.
I figured that since Copyblogger worked so well, I’d try my hand at another guest post, and emailed Problogger to see if they wanted to publish the story of his experience.
It was a total shot in the dark, and there wasn’t any kind of “in” – just a cold email through the contact form. It was a long shot, but it never hurts to try.
To my great (and pleasant) surprise, they went for it. The result was my first post on Problogger. This led to more exposure, and more traffic back to Firepole Marketing.
Hmmm… This Guest Blogging Thing Works!
I realized that guest blogging was a great idea, and decided he needed to do more.
But where? And how?
I felt that he’d been lucky with Copyblogger and Problogger. What now? Who would take my posts? Who would even answer his emails?
I did some research, and made a list of blogs that I wanted to guest post on.
Interesting note: Even though my first guest post was on Copyblogger, I was so intimidated by their size and quality that it took another 14 guest posts before I worked up the courage to pitch them again. The next post was an even bigger home run, with over 11,000 tweets!
I emailed about a dozen bloggers, figuring that I probably wouldn’t hear back from three quarters, and most would be rejections. At best, I was hoping to end up with one guest post, maybe two.
“Oh, crap, they all said yes!”
Turns out bloggers are a lot easier to reach than I thought they would be, and if you do your homework and make a solid, concise pitch, they’re likely to respond in your favor.
My first thought: “Great!”
My second: “Oh, crap, now I have to write a dozen posts, and I have to do it all in the next week or two!”
I was under the gun. This was a great opportunity, but if I blew it, or showed them that I wasn’t reliable, I probably wouldn’t get another chance.
So I buckled down and wrote.
And wrote some more.
Then the posts all started to go live.
The Power of Omnipresence
Having all these guest posts run within a few weeks of each other was a happy accident, but I learned something invaluable from the experience:
The value of guest posts increases exponentially with the number of concurrent posts that you write.
In other words, two simultaneous guest posts is worth a lot more than two individual posts, three are worth a LOT more than two, and so forth.
This returns to the truism we’ve all learned about the number of impressions you need to make in order for people to notice you, coupled with people’s tendency to forget, and get distracted.
Imagine a “meter of attention.” Every time people see you, that meter inches higher. But then, whenever they aren’t seeing you, it slowly dips back down.
Space your appearances out over a large period of time, and you lose much of the effect.
Do them in unison and you’ll see two benefits:
- You won’t lose momentum between posts.
- People will start talking about you, fueling impressions and attention.
Eventually, you get over the threshold of “getting noticed.” After that, it gets easier. You need less of an introduction because people already know who you are.
So What’s Your Next Step?
Reading this post, you might think that your next should be to go and write a lot of guest posts – and you’d be right… sort of.
The real trick is to land spots on the right blogs, with the right posts that will build your relationships with the host bloggers by making the audience salivate for more.
At a high level, you do that with tons and tons of writing.
But as I’m sure you know, the details make all the difference – which is why I’m happy to invite you to a free hour-long live training event about how to do everything that I described in this post (and more!).
On the live training event, you’ll learn:
- How my blog grew from 140 readers to 14,000 (without Twitter, SEO, PPC, Pinterest, or any other fad strategy)
- How to write 1,000+ words in less than an hour
- How to write amazing headlines and posts – without having to be a great writer!
And a whole lot more.
It’s totally free, and the information is invaluable. All you have to do is go grab your spot right now.
See you on the call! 🙂
Danny Iny (@DannyIny) skyrocketed his industry-leading marketing blog to success by writing 80+ guest posts on major blogs in less than a year (earning him the nickname “The Freddy Krueger of Blogging”). Now he teaches others how to do the same in his Write Like Freddy blog writing training program.