How to have charisma on camera + make the media + your audience love you
1. Bathe your audience in your love look.
I was media training a friend of mine who’s already very experienced in media appearances and we were just doing little tweaks. And I noticed that when she first started the video she just gave this look like: I love you and I’m connected to you—and then it shifted.
And so I said to her I said: “You know that love look that you give?” I said, Continued that through your whole video.” How do you get that love look? This is an internal practice. So you can imagine that you’re either connecting heart-to-heart with someone and you can think about your dog or anyone that is special to you.
I was media training a CEO of a media conglomerate at one point and he was talking about his favorite daughter and I said continue to think about your daughter when we’re running through these mock interviews and he did that. And his marketing manager who was in the room said: “Oh my God, you are so handsome.” Because he had given that love look the entire time.
What else can you do during your media appearances?
2. Don't push.
The other thing that I mentioned to her is don’t push. So, you know, sometimes we just want to try so hard and we are want to get our ideas out there and so were like over intense and it manifests itself by doing big eyes or louder voice or leaning forward like I’m doing.
So we can just relax into ourselves and have the thought and the confidence that people are coming to us that we are drawing people in to our realm and into engaging with us in a wonderful way. So that would be number 2.
3. Never say, "Again" or....
When you’ve made a point —this is a little more technical— but when you’ve made a point never say, “Again. Or, “I told you so.” Or, “This is what I always say.” Because we want you to be fresh. We want to think that we are hearing this for the first time even if you have said it a hundred times us to the audience.
We don’t want to be told something that you’ve told someone else before. It’s like a secret between two people. Tell me for the first time and there’s a certain energy behind when we do say things for the very first time that sadly can’t be exactly recaptured, but that that’s something that I want my clients to recapture is like that same enthusiasm, that same innocence when you said something for the first time you bring it again to when you’re saying it to the hundredth time.
So I am Susan Harrow, media coach, marketing strategist, sitting back author of Sell Yourself Without Selling Your Soul® published by HarperCollins and CEO of prsecrets.com and I invite you to a free consult with me and I have lots of other free things on my site as well at prsecrets.com. Hope to meet you there. Bye.
Want to learn how to be charismatic on camera? Shine your love look so you draw in the right people, opportunities and experiences to you?
Let’s schedule a time to talk.