By Guest Blogger Steve Harrison
Jennifer is a client of mine who figured out a clever way to get a top PR firm pitching stories about her business to major media outlets WITHOUT having to pay the firm’s hefty fees herself.
Because this PR firm has lots of major media contacts, they quickly got her a lot of big-time publicity, including feature articles in the Wall Street Journal and Entrepreneur Magazine.
As a result, her website traffic and business exploded almost overnight.
How’d she get this top PR firm’s help for free?
Answer: She got a corporate sponsor to pay the PR firm’s bill instead of paying it out of her own pocket.
The Fortune 500 company who paid for Jennifer’s publicity did so because she used their software in her business and was willing to talk about it in media interviews.
Many journalists the PR firm had approached about writing about the software wanted to interview someone actually using it in their business.
In other words, when the company’s PR firm got publicity for Jennifer, they were also getting media exposure for their own product.
Jennifer’s story shows the power of corporate and non-profit promotional partnerships, though of course, there are a lot of factors that go into whether or not a company will sponsor your project.
Save your seat in a free telephone seminar this Wednesday, November 7th on what you need to know to begin landing such deals.