Posts Tagged ‘Advertising’
What Poet Laureate W.S. Merwin Says About How to Set Yourself Up for Success
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Here’s the question people often wrestle with when promoting themselves or embarking on a publicity campaign. How do I gracefully move from private person public persona. This is as much about temperament as it is about the desire for a…
Read MoreLand a Corporate Sponsor to Cover All Your Marketing and PR Expenses
By Guest Blogger Steve Harrison Jennifer is a client of mine who figured out a clever way to get a top PR firm pitching stories about her business to major media outlets WITHOUT having to pay the firm’s hefty fees herself. Because this PR firm has lots of major media contacts, they quickly got her…
Read MoreJob Interviewing Skills: No chatting, dissing, or bragging
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Here’s the situation. You’re in an important job interview and your cell phone rings. Do you answer it? You’re asked a question about your former job that you despised, do you diss it? You feel pretty confident about yourself, do…
Read MoreWomen Entrepreneurs Growing Fast In Business and Getting Degrees
by Harrison Kratz and MBA@UNC Blog Women today are making professional strides at an unprecedented level. Women are starting businesses at 1.5 times the national average, a 20 percent increase over the last decade. Women are also pursuing higher education in record numbers; women now hold more bachelors and graduate degrees than men. There is…
Read MoreJames Bond Brand Shaken: Swilling Heineken in New Movie Skyfall
by Susan Harrow, Media Coach & Marketing Strategist James Bond and beer? Bad move Bond. James Bond drinking beer is a fall from grace as the sophisticated spy we know and love for his elegance and glam. Famed for his signature beverage of a vodka martini “shaken, not stirred,” Bond has stooped to swilling…
Read More