Episode 11

PR Tips to Make Your Movement Go Viral

PR Tips to Make Your Movement Go Viral – Interview by Erica Mandy – News Worthy Podcast By Guest Blogger Alison Luterman (Plus a poem!) – with my video commentary on how to make a movement go viral — from Erica Mandy’s Show, The News Worthy I was walking up the street minding my own…

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Episode 35

Make Your Sound Bites Steal-able With One-Liners

If you think sound bites are just for the salesy, sleazy or slick, think again. They are your core messages that convey the most important things you want your audience to know. I take you through some steal-able examples that you can model —and show you how to make your sound bites steal-worthy.

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Episode 27

Media Training to Script Your Story of Origin

Your story of origin or your signature story is the one story you’ll need for any media appearance or any public speaking engagement. This story is what makes you stand out as an original. And it’s the question that practically every journalist or host will ask you about first. You’ll discover 3 ways to uncover your personal, intriguing, and captivating story.

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