When I was preparing for my media tour for my book, Sell Yourself Without Selling Your Soul, I thought that I’d love being on radio and despise being on TV. I’m kinda shy and don’t really relish being in the spotlight. Radio, you can be in your fuzzies, sip your tea, and snuggle in with a cat on your lap.
But it turned out I loved TV. The fast pace, the thinking on your feet, the excitement of the cameras, suited my style and temperament. What I didn’t love was sitting back stage in the make-up chair for an hour while a stranger fussed with my face and hair slathering on grody make-up and misting me with hairspray. I don’t even like to put mascara on myself let alone have someone else that close to my eyes. It’s pretty darn personal.
So when Matthew Kimberley asked me to do a masterclass for his website,daily success deals via Skype split screen video, my first thought was…oh no there goes an hour out of my already hectic morning doing make-up.
But, then I remembered how much I loved doing TV. And since I would be talking all about getting on TV I just decided that I’d reward myself with delicious smoked salmon and cream cheese on a toasted gluten free bagel to start the morning right. Our cat Lucky is always at the ready as soon as I take the cream cheese out of the fridge so he can get his dab.
There’s no opt-in you can just see it as soon as you get to the website. But it only stays up until Monday April 29 so mosey on by.
Confession. It took me longer to do my make-up than it did to make this video. And no, that’s not a bullet hole in the art piece you see behind me in my office. It’s a vintage Purina Dog Chow Tin. I think the holes add to its charm.
- The biggest mistake you can make when it comes to getting on TV that can ruin everything.
- How to get chosen over your competitors-and still play nice.
- How to make yourself irresistible to TV producers.
- What you need to think about BEFORE you get booked on TV. (This can make the difference between making a fortune and not making a dime.)
- What to wear on TV. (Hint: we talk about socks).
- How a flash-drive can be save your skin and your show.
Plus, you’ll get to see something in Matthew’s hotel room that will surprise – and we hope – delight you.
To seeing your name in lights,
By Ian Brodie
Here’s the second insight I got from Susan as we were preparing for this week’s “Speak In Sound Bites” webinar (click here for free registration).
Yesterday I mentioned how you could apply the lessons of media appearances to more everyday communications.
Here’s the surprising corollary: you can apply the lessons of everyday communications to media appearances.
Before I explain what I mean, here’s a story from magician John Lenahan I heard from him at a conference a few years ago.
John was describing being at FISM (the “world championship of magic”) where a whole room of magicians were being entertained by the legendary Juan Tamariz. John watched as everyone had a great time. They laughed, they gasped, they clapped.
But John could also feel that he had a special connection with Tamariz. Like he was his favourite audience member. It was subtle. Just a smile, a look, a laugh every now and then. But John knew he was the favourite.
After the performance John spoke to some of his buddies in the bar. Surprise surprise, they all said the exact same thing. They’d seen everyone else enjoying the show, but they knew that secretly, they were Tamariz’s favourite audience member.
After arguing for a while over just who was the special favourite, John realised that he’d come across the secret of a truly great performer. They make everyone feel like they’re performing just for them. That they’re the special one.
Turns out it’s the same with media appearances. You’re not speaking to an “audience”. You’re speaking to everyone individually. You and them. One to one.
The way to make a media appearance successful is to use the same skills you would in everyday communication. Be authentic. Talk person to person. Share your truth. One to one.
We often get overwhelmed when we think about speaking to a big audience – especially if it’s on video or radio. I know I certainly did and still do. But if you just focus on speaking as if you’re talking to one person…
…making that individual connection. Then that’s how people will hear you.
They’ll hear you talking to them personally. And you’ll have impact.
Join Susan and me on the webinar next Wednesday 24th to learn more techniques for making your communication effective (and profitable).
You can sign up here: Speak in Sound Bites Webinar >>
Ian Brodie is a marketing specialist and author of Pain Free Marketing the step-by-step guide to attracting and winning more clients without the pain and expense of traditional marketing.
When he’s not working with clients to help them grow their sales, he’s relaxing with his family or dreaming about Newcastle United winning the Premier League.
We were all sitting in Jack Canfield’s living room on a huge couch in his home in Santa Barbara surrounded by giant gems, crystals, artwork and views into the lush gardens reminiscent of Canfield’s beloved Hawaii. Canfield mentioned that he wanted a room where diplomats and leaders of countries as well as his family could feel comfortable. I love the idea that we were sitting on the same couch where those same leaders of countries had sat before us.
Each of us in his living room had won this mastermind day with Jack Canfield for being a top affiliate for his Bestseller Blueprint Program. In the room, brainstorming about our businesses, were some of the most successful Internet Marketers on the web today.
Bill and Steve Harrison led the discussion and asked us each to share something about our business that was working well that others could learn from. A fact about ourselves that no one knew. And then ask a question about our business to get feedback and help from Jack Canfield and the group. I’m going to share with you some of the things that happened in that room that will help make your book a best-seller.
1. Speak With Authority
“I’ve got one question, then I’ll tell you what to do,” one outspoken Internet Marketer said. We all laughed. And then we listened. He had already proven himself as someone who knew what he was talking about. Earlier he had kept us all in rapt attention with the measurement tools he employed to get the highest clicks to conversions as well as his mistakes that lead him to his success. Once you’ve proven that you have solid knowledge people trust what you have to impart. Best-selling books are written by voices who have proven methods and who can impart them in a simple and direct manner.
2. Talk the Language of Your Tribe
When one person in the room asked for advice about stopping slander many people offered solutions to help him let go of his resentment. But he would have none of it and got more and more red-faced and worked up over the unfairness of it all. He said he wanted justice as he filled the room with his fury. He wouldn’t accept anyone’s methods to make a shift until someone said about the slanderer, “F_ck him, then forgive him.”That worked.Why? He spoke the angry man’s language first. Then gave him what he needed to let it go. When you give advice speak the language of your audience so they can hear you. There’s a Sufi joke that goes like this: A tax collector fell in the river and couldn’t get out.. Many people gathered and tried to assist him. Even though was starting to drown he wouldn’t take anyone’s hand so they could pull him out. Mystified and alarmed the people rushed to get advice from the wise fool Nasrudin. He asked what the helpers were saying. “Give me your hand,” they said.
“Never ask a tax collector to “give” you anything,” said Nasrudin. Say, ‘take’ my hand,” which they did and got him safely out of the river.
The examples in a best-selling book need to address both the spoken and unspoken needs of their audience. Best-selling book authors understand the language of their tribe so they can tell them things that others can’t because they may be hard to hear or bear.
3. Tell Stories With Your Own Twist
When it was my turn to offer the factoid that no one knew about me to the group, I told a short story about an experience I had in college.When I was attending UC Berkeley I worked at Zellerbach Hall as an usher. One evening the great ballet dancer Rudolph Nureyev came to perform and, in my naivete, I thought it would be lovely to invite him to tea. After his performance I went back stage and approached him. When I asked him to tea he just stared at me. I thought, well, Russian is his first language, perhaps he didn’t understand. So I asked again. This time he smirked. Not a word, just a smirk. That was my answer. The typical saying goes: Always ask for what you want. The worst that can happen is you get a “No.”“But that’s not the worst thing that can happen,” I said. “The worst thing isn’t even a word. It’s a smirk.”Canfield said, “Good story!” This story didn’t have the same ending we’ve heard before. No one expected anything to come after the “perceived” ending: The worst that can happen is you get a “No.”
We’ve all heard tons of advice – mostly unoriginal – except in the telling and with a twist. That’s what makes you, the best-selling author a unique storyteller – and thought leader – the surprising twist.
4. Put Butt to Seat, Words to Page
“I’ll tell you a secret to working less. Work less,” said one coach. We all sat stunned. Huh? It’s a similar statement to what made the Nike brand truly famous. “Just do it.” But how, people ask. I don’t have the time, others moan.This coach claimed that he only worked three hours a day (Less than Tim Ferriss!) by just allowing himself that time to get his work done. He then had to manage his time around those three hours instead of letting the minutiae of his day frizzle away his time.
Here is my version of his statement on how to write a best-selling book.
p style=”text-align: left; padding-left: 30px;”>Step one: But butt in seat.
Step two: Put pen to page.
Step three: Move pen without moving mind.
Step four: Don’t stop.
Step five: Rinse and repeat.
5. Write the Worst Sh_t in America.
Yes, give yourself permission to write the worst sh_t in America, advises best-selling author Anne Lamott, who told an audience recently that her sh_tty first drafts are just as sh_tty as yours. Believe it.You first have to write something in order to create a best-selling book. Editing comes later. I was talking to my client and colleague, Sharon Melnick, Ph.D. – business psychologist and stress resilience expert who has a new book out called Success Under Stress: Powerful Tools for Staying Calm, Confident, and Productive When the Pressure’s On, and she said that to try and write and edit at the same time is at cross purposes for your brain. These are two different functions that aren’t compatible when done simultaneously.
I know how hard it is to get words on a page so I’ll share a few secrets from my writing group.
First, we all follow Anne Lamott’s advice. So write without censoring yourself. When you don’t think you access the deep knowing that is available in the unconscious. This is the same process for creating sound bites. I advise my clients to just talk without pausing or thinking. I then search for the gold, mining the best phrases that come out naturally in the uncensored talking.
Then we follow Natalie Goldberg’s philosophy not to take your pen off the page. You keep moving your pen no matter what.
To do that you can write phrases like, “What I really want to say is….” What I don’t want to say is….” What I’ve hidden from you all along is….” “I am writing the worst sh_t in America….”
I learned these phrases and techniques from my dear friend and wonderful writing teacher Laurie Wagner in her Wild Writing Course, some of which come originally from Natalie Goldberg’s book, Writing Down the Bones. This book is till one of my all time favorite writing books, along with Anne Lamott’s Bird By Bird.
These phrases will keep your pen moving on the page. And yes, I suggest that you write by hand before typing your work into your computer. There is something that happens when you’re touching organic objects like paper that allows for a deeper connection to yourself and the world.
All of the brilliant Internet Marketers in that room had written the worst sh_t in America. Then they refined it and refined it again and again. But they weren’t afraid to do it. Or rather, their fear didn’t stop them. “Better done than perfect” is a good place to start.
Editing is not writing. Some of the best “writers” in this country are perceived as such because they have talented editors.
So write the worst sh_it in America – and then edit the heck out of it.
Question for you. What’s the biggest barrier to writing YOUR best-selling book?
Join us this for a FREE teleseminar with Jack Canfield on how he sold over 500 million books.
NOTE: Even if it’s over, register anyway and you’ll be alerted to the next time it’s offered — which will be soon.
In the meantime go here for FREE training with Jack Canfield on how to write, publish and promote your book.
by Guest Blogger Angela Giles
Consumers are in love with Mobile Apps! It’s in their shopping blood and businesses need to take the Mobile App explosion seriously. They’re now trained to download apps regularly in an instant. According to a recent Nielsen study, “the vast majority (79%) of US smartphone and tablet owners have used their mobile devices for shopping-related activities.”
Another Nielsen study shows smartphone adoption is rising – now at just over 50 percent of mobile subscribers – and mobile app use is booming as well, with the average number of apps at 41, up from 32 a year ago.
If your target consumer base is online than your business needs a mobile app. Ask yourself this question.
Should I have a mobile app?
The answer is SIMPLE – heck yah!!! And here is why.
It’s inexpensive to build an APP now. Heck I built my mobile app for free and I’m not a developer or a techie person at all.
- Giving away a free app or apps to your target consumer base will increase your BRAND awareness.
- You can push your message out to all your mobile app users at a click of a button.
- Customers will buy from you again and again because your information is at their fingertips.
So how do you get started?
Simple, watch this free training video that explains it all.
By Guest Blogger Ronnie Nijmeh
Whether you want to add credibility to your name by becoming a “published author” or you want to attract targeted leads into your website, having your own book is an invaluable tool for growing your business fast.
In fact, it’s such a powerful technique, I recently wrote a blog post about how publishing your own book can get you more clients and sales in your business.
However, today, I’d like to share a new strategy for creating a short book that not only makes the process easier and faster than ever…
… but will also drastically capture people’s attention, interest and desire for your products and services, like nothing else I’ve seen before.
The good news is, with this strategy, your book doesn’t have to be a 300 page novel. In fact, if you follow the formula below, not only will you create a “gushing” desire for your products, but you’ll also do it in less than 10 pages.
Here it is, in 5 simple steps:
- Present a problem. Tell people about the problem they’re having and why it needs to be solved sooner rather than later. This prequalifies your readers so you know this book is for them.
- Explain why other solutions don’t work. Don’t mention competitor’s names, but outline different possible solutions your reader might want to try, and why those solutions might not be the best option for them.
- Offer a better solution. Give the reader some short, practical steps they can take to solve their problem themselves. Make sure you also let them know there is an even easier solution coming up, if they keep reading.
- Conclude your overall message. Recap the problem, the possible solutions, and the fact that your reader now has a way to solve the problem themselves, albeit the hard way.
- Offer an even better solution. This is where you show the reader there’s an even faster/easier/more effective way to solve their problem, through buying your product or hiring you. Make sure you explain what makes your product or service unique and how the reader can benefit from hiring you. Include a website link, or a number they can call.
Yes, it really is that simple and as you can see, it’s very similar to a traditional sales pitch.
The difference is, when you offer tips (step 3) and then package this up as a book, it doesn’t feel like a sales pitch to your readers, but still has the same sales inducing effect.
But there’s one caveat…
Nobody is going to pick up your book, or ever trust a word you’re saying, if it doesn’t look the part.
Design matters, more than ever.
For example, did you know that, according to a recent university study, 79% of people said they actually judge a book by the cover?
And it’s not just the book cover that matters.
What happens when you buy a book that has terrible inner page design? Well, it’s like walking into a beautiful looking restaurant, to find dirty tables and under-cooked food.
Which means, without the right design tricks, you could be wasting your time creating a book.
And don’t just take it from me.
Jamie Cawley increased her book sales by 44% with simple design tweaks.
So if you want your book to generate leads and sales with the above formula, don’t fall at the last hurdle and lose reader’s trust, with a bad design.
Register for the Book Sales Booster webinar today, and you’ll know exactly how Jamie boosted her book sales with simple design tweaks that anyone can do.
And to really make sure your next book succeeds, you’ll also discover how to launch (or re-launch) your book to create a flood of targeted traffic, for free, in days.
It’s all based on what’s working in the real world, for some of the biggest selling authors around.
The bottom line?
When you use the 5 step formula above to create your next book, you can generate a serious amount of exposure for your business… and presell your products and services at the same time.
But if your book looks like junk, then you’ll quickly lose trust and people won’t bother to read through it. And if your content doesn’t get read, you don’t get leads, period.
Register for the webinar to learn how to create a beautiful book inside and out that gets you clients, customers, leads and reads:
This webinar is being presented by Ronnie Nijmeh, who runs two successful publishing companies and has been enjoying a six figure income online since 1999.
Ronnie has even been featured on national TV and Radio in the US and Canada as a result of publishing quality content, and now he’s going to show you how it’s done, the right way.
So, if you’d like to know exactly how to format and design your books for maximum readability and “Jump off the shelf” attention, then make sure you register for this webinar here.
By: Rob Scott
It’s incredibly important to have the skill of being able to “get clients,” because if we can’t get clients, then we don’t have any business. And I know too many people (including myself a few years back) who struggle to find enough clients to make their business succeed.
In a recent survey I did, I found that almost all coaches want to have at least 10-15 clients. But a HUGE 81.3% of those surveyed only had 3 clients or LESS (many had 0, 1, or 2 clients), which in most cases is not enough to make a living.
Almost all coaches, need more clients. And I’m sure this is true for consultants, accountants, massage therapists, and all kinds of other professions that serve clients with their businesses.
Let’s look at the top 3 things holding us back:
Reason #1 – We Resist Selling
The first reason has two parts… First is that deep down, we are afraid of rejection. We avoid rejection in lots of areas throughout our lives because we’re trying to stay safe. But what ends up happening instead is we stay SMALL.
Think about it, guys don’t always ask girls to go out because we worry they will say no. We don’t ask for raises even when we feel we deserve them because we’re scared of being turned down. And we certainly avoid sales conversations because we do not want to be rejected and embarrassed.
But there’s another part to why we resist selling… And this one I like to blame on the used car salesmen. It’s our deep desire to never look pushy, or annoying. You’ve probably had the experience of dealing with a pushy salesperson before. It feels horrible. And so many of us don’t want to look like that, and we avoid selling, so we are never perceived that way…
These two reasons, being worried about rejection, and not wanting to appear pushy are enough to stop most people from trying to sell at all. Many of us may be aware we dislike selling, but for some of us this is totally unconscious. And we wonder why our business isn’t where we want it to be.
We need to get this handled. We need to see that there is a way to stay heart centered and really authentic when we sell. And we also need to realize, it’s not really about us, it’s about connecting the right person with the help, service or product they need. That’s all.
Reason #2 – We don’t know how to find and approach new prospects
I remember sitting at home waiting for the phone to ring. I had become a coach, and was sure that just because I was really good at it, people would start showing up. But boy, was I wrong. Here’s the sad, harsh truth…
They are not coming.
People are not looking for you. They are not waiting around the next corner to come running to you. And there probably aren’t that many people actively referring you. Getting business is your responsibility. You must go out and find your clients.
But even once you find them, let’s say you’re at a networking event with a hundred of your ideal clients all around you, do you know how to approach them? Do you know what to say to begin the sales process? Most of us don’t, and we can usually thank resistance (reason #1) for that.
You see sales is a process, it’s not an event. We need a system for how we find and approach and talk with people. I call this the sales funnel. And once you have this down, you’ll find yourself in lots and lots of sales conversations…
Reason #3 – We don’t know how to close the business
There you are, you approached perfectly, and now you’re talking with someone you know would be a perfect client of yours. But what happens next?
Is this when you help them with something for free so that they really know what you’re doing? Or is this when you tell them how much you cost? Should you play “hard to get” and tell them you’re not sure if you have any time on your schedule? Or should you let them know that you can work with them whenever they are free because you’re really excited at this opportunity? Should you upsell extra services or products right away when the iron is hot, or wait until they’ve been a client for a little while?
How do you actually sell?
So many people struggle here. Specifically talking about the money, and the details of what we do can be really difficult. Most people need a lot of help here.
Know this, there are 4 proven stages of any successful sales conversation:
- Find the (real) problem
- Provide immediate value
- Connect and make them feel understood
- Close the deal
I created this systematic approach after studying lots of material, and looking for what really works for a very long time. But it’s also important to make this completely “Question Based” so we are not there trying to explain how great we are, or pitch any ideas to our prospects. We can actually sell using only a series of questions, and create a space to see if our services and products are a right fit.But most don’t have this figured out yet. Most of us are stuck. We resist selling, which is natural. But this leads us to not doing the most important part of our business–selling. And if we don’t do it, how can we possibly be good at it?
Learning to sell is incredibly high leveraged. If you know how to do this, you can turn your business around in as little as a few weeks.
Take a second and imagine what would change if you created a simple sales funnel that was repeatable and worked. Imagine knowing exactly where to find your ideal clients, and how to approach, and close them at will, in a way that was heart centered, and completely comfortable for you and for them. And what if it was something you enjoyed and were really proud of doing. Something people even thanked you for?
Or, what if you do nothing about this, and stay the way you are now? For most people that’s a couple clients at best, struggling and hoping things get better at some point.
If it’s time to become better at getting clients, and learning how the sales pillar of your business should be running then join us here for this 90 minute free webinar.
I will be showing exactly how to create your sales funnel, sharing how to connect with your target audience online and off, and we’ll go deep on the process to close them.
Rob Scott is a Master Business and Marketing Coach who helps business owners, coaches, and consultants create effective marketing and sales systems that dramatically increase profits, often in just a few weeks.
He’s built a sustainable six-figure coaching practice while typically coaching only 2 days per week. He is known especially for his signature sales techniques and has personally closed more than 6 figures of business from a single networking event without a working website.
By Dan Hollings
“ZERO? I wish I had discovered this $1,000 ago!”… As hundreds of authors, small business owners, consultants, marketers and entrepreneurs take a hard look at their addiction to spending money on the tools and services they need… many are now scratching their heads in disbelief as almost every pre-conceive notion they’ve ever had about marketing costs gets blown away.
Yes, it’s every marketers’ addiction. And a costly one at that. But the good news is, there’s a cure! And it’s a lot easier than you might imagine. Read on…
You’re an author, marketer or entrepreneur, right? Day-in and day-out you strive to maximize your profits on the Internet, on mobile, and through social media, correct? If you’re like most, you constantly seek traffic, customers, business and referrals… that’s smart. And whether you are promoting online, offline, or on mobile, you know the key is to seek targeted leads and prospects whenever and wherever your time and budget permits.
We’ve all heard time and again that setting up landing pages, building a lead generation site, posting to blogs, pinning on Pinterest, and a little search engine optimization (SEO) can be good. If we have time, we know that creating audio podcasts, YouTube videos, and presentations, just adds to our potential. We realize that publishing a Kindle or iPad eBook can reach new customers. And the importance of building a list, sending out newsletters, developing relationships and occasionally sprinkling in a press release or two can’t be under estimated.
And let’s not forget social media! An engaging Facebook fan page, “LIKE” it or not, has become integral to our success. And we tweet like a bird (sometimes wondering why), beg for PLUS ONES on Google+ and well… the list goes on. It’s part of being a modern day author, marketer or entrepreneur in our always connected, always evolving world.
Some call it marketing, some call it lead generation; some call it “building business relationships” and some call it budget busting hard work. But regardless of what you call it, if done right, it can be a marketer’s best friend. It can make you rich. It can make you poor.
Depending on your goals, your approach, your strategy, and the various tools you may need, all this “marketing stuff” adds up. That’s right, it’s easy to spend more money on the tools you need than the leads and money you generate. If you haven’t said it yourself, I bet you’ve hear the old truism, “I’d be rich if it didn’t cost so much to get there!”
Have you ever added up all the money required to get this stuff done?
Below is a summary of the monthly expenses for a recent campaign an author friend of mine did (check his numbers if you don’t believe it – and don’t get hung-up on the tools that are named, they are just popular examples). Sure you might skip a few things, but should you? Really?
- Autoresponder / List Builder (aWeber) $19.00
- Web Site or Landing Page (Site Tonight or InstaPage) $ 7.00
- WP blog + Thesis theme + numerous plugins $18.64
- Hosting (Hostnine) $6.95
- Shopping Cart (BigCommerce) $24.95
- Helpdesk Ticket System (Zendesk) $9.00
- Mobile Site Builder (GoMobi) $5.99
- Mobile APP (Widgetbox) $25.00
- Facebook Fanpage Builder + Apps (NorthSocial) $29.99
- Text Message System (Trumpia) $25.00
- Webinar Platform (GoToWebinar) $99.00
- One Press Release per month (PRweb) $89.00
- eBook (KIndle) prep and publishing $97.00
- Various lead generation tools $78.00
- 175.00 mo Paypal Processing on $5000 mo retail
(2.5% + .30 transaction fees)
This totals $534.52 per month in marketing tools and services (OUCH!)
Wouldn’t it be nice to do all this and more… literally OUCH-FREE?
What if your marketing and lead generation costs went away? What if that monthly $534.52 just disappeared—Poof! What if you still had access to ALL the marketing tools and services you needed, but your costs were absolutely ZERO!
What if you needed even more tools or different tools, imagine if everything you needed cost ZERO. What if you woke up tomorrow and ZERO was REAL?
There is a cure for spending too much money on the tools and lead generation you need. But the first step is overcoming skepticism. Those old clichés like “if sounds it’s too good to be true there must be a catch” or “there’s no free lunch” or “you can’t have your cake and eat it too,” those are beliefs from pre-Internet days.
Many companies today have found unimaginable profits in a new way of doing business known as the “Freemium Model.” High quality tools and services are given away free and revenue is generated from creative ways (up-sales, advertisement etc).
Examples are right under our nose: Google, Facebook, Pinterest, Pandora, Dropbox, MailChimp etc. You likely use several of these services already, however, if you write checks to any of these companies, you are in a rare minority.
Here’s the secret: if you can learn WHICH tools are the best and HOW to set them up PLUS master the art of weaving smart strategies into this mix, you are on your way to great results, for absolutely zero.
Want proof? I was the Internet strategist behind the mega-million dollar marketing campaign for The Secret. Want to know the biggest secret? It was a zero-cost marketing campaign. This mega-million dollar campaign likely dwarfed every other marketing campaign you’ve ever heard of, and yet the marketing itself was done on a zero budget.
Ever had a “great idea?” For a new book, a new product, info-product, service or event? Sometimes we spend way too much time (and money) getting our marketing funnel all built, our tools & pages set-up and our product ready for delivery. By the time you are ready to “go-live” you’ve driven yourself half-broke and half crazy. Two to three months into the game, you roll your “great idea” out, only to discover YOU were the only one that thought this was a great idea in the first place. Been there?
The next time you have a “great idea” head over to LAUNCHROCK (www.launchrock.com) and set up a quick “Viral Launch Page.” This requires nothing more than a compelling HEADLINE, a snippet of TEXT describing your idea and a big IMAGE that places your visitors’ mind in the center of your “great idea.”
In 15 to 30 minutes, you’ll have a great, viral destination to send traffic to. Here’s the clincher… if your idea is good or your idea is bad, you’ll find out within a week to 30 days. Perhaps you’ll only need to tweak the idea, perhaps you’ll discover you’ve struck gold, or perhaps you had better stop wasting time and move on to another idea.
If you “great idea” resounds with others, Launchrock will help build an early group of evangelists for your future “go-live” or product launch. You should incentivize your sign-ups with early access to your product, service or idea. You might select a group of beta-testers from those that are referring the most friends. The bottom line is that when you later roll things out to the world, you’ll already have a group of fans and evangelists that will help you gain tractions on a larger scale from the beginning.
This strategy allows you to push out more ideas faster, at zero-cost, test the waters, build evangelists, find readers, find beta testers and tweak you idea… while saving time and money.
Will ZERO COST strategies and ZERO COST tools work for you? For your books? For your products or services? In your niche? With your skill-set? YES! This is a no-brainer, or should we say, “A ZERO-Brainer?”
Join me for this compelling webinar (pre-recorded so you can watch it right now). You’ll leave with a new found love for the magic of “zero-cost marketing.”
By Danny Iny
“Wow, Danny, you’re like the Freddy Krueger of blogging – wherever I turn, you’re there!”
I’ve heard more than a few comments like that since launching Firepole Marketing back at the beginning of 2011.
It’s meant as a compliment – when I catch you, I give you something interesting to read and think about. If I work extra hard, you even learn something useful.
And yes – this has been great for my brand; by virtue of “being everywhere”, Firepole Marketing has become a household name online, and I’ve been touted as a blogger and marketer to watch.
But I’m not really everywhere, and I don’t work 24/7, though it certainly might seem this way…
In the Beginning, There Was Copyblogger
It started innocently enough – I was writing for the fledgling Firepole Marketing blog, which was still in its infancy.
We would get 30 visitors a day – on a great day.
With a small push from friend and mentor Jon Morrow, I pitched Copybloger on a guest post called 38 Critical Books Every Blogger Needs to Read.
I worked my tail off to write a stellar post, and Copyblogger ran it.
The post performed well; 200+ comments, close to 2,000 tweets, and tons of traffic back to Firepole Marketing. I even got an email from Guy Kawasaki (I had mentioned one of his books on the list) that eventually turned into an interview, book reviews, and more.
I figured that since Copyblogger worked so well, I’d try my hand at another guest post, and emailed Problogger to see if they wanted to publish the story of his experience.
It was a total shot in the dark, and there wasn’t any kind of “in” – just a cold email through the contact form. It was a long shot, but it never hurts to try.
To my great (and pleasant) surprise, they went for it. The result was my first post on Problogger. This led to more exposure, and more traffic back to Firepole Marketing.
Hmmm… This Guest Blogging Thing Works!
I realized that guest blogging was a great idea, and decided he needed to do more.
But where? And how?
I felt that he’d been lucky with Copyblogger and Problogger. What now? Who would take my posts? Who would even answer his emails?
I did some research, and made a list of blogs that I wanted to guest post on.
Interesting note: Even though my first guest post was on Copyblogger, I was so intimidated by their size and quality that it took another 14 guest posts before I worked up the courage to pitch them again. The next post was an even bigger home run, with over 11,000 tweets!
I emailed about a dozen bloggers, figuring that I probably wouldn’t hear back from three quarters, and most would be rejections. At best, I was hoping to end up with one guest post, maybe two.
“Oh, crap, they all said yes!”
Turns out bloggers are a lot easier to reach than I thought they would be, and if you do your homework and make a solid, concise pitch, they’re likely to respond in your favor.
My first thought: “Great!”
My second: “Oh, crap, now I have to write a dozen posts, and I have to do it all in the next week or two!”
I was under the gun. This was a great opportunity, but if I blew it, or showed them that I wasn’t reliable, I probably wouldn’t get another chance.
So I buckled down and wrote.
And wrote some more.
Then the posts all started to go live.
The Power of Omnipresence
Having all these guest posts run within a few weeks of each other was a happy accident, but I learned something invaluable from the experience:
The value of guest posts increases exponentially with the number of concurrent posts that you write.
In other words, two simultaneous guest posts is worth a lot more than two individual posts, three are worth a LOT more than two, and so forth.
This returns to the truism we’ve all learned about the number of impressions you need to make in order for people to notice you, coupled with people’s tendency to forget, and get distracted.
Imagine a “meter of attention.” Every time people see you, that meter inches higher. But then, whenever they aren’t seeing you, it slowly dips back down.
Space your appearances out over a large period of time, and you lose much of the effect.
Do them in unison and you’ll see two benefits:
- You won’t lose momentum between posts.
- People will start talking about you, fueling impressions and attention.
Eventually, you get over the threshold of “getting noticed.” After that, it gets easier. You need less of an introduction because people already know who you are.
So What’s Your Next Step?
Reading this post, you might think that your next should be to go and write a lot of guest posts – and you’d be right… sort of.
The real trick is to land spots on the right blogs, with the right posts that will build your relationships with the host bloggers by making the audience salivate for more.
At a high level, you do that with tons and tons of writing.
But as I’m sure you know, the details make all the difference – which is why I’m happy to invite you to a free hour-long live training event about how to do everything that I described in this post (and more!).
On the live training event, you’ll learn:
- How my blog grew from 140 readers to 14,000 (without Twitter, SEO, PPC, Pinterest, or any other fad strategy)
- How to write 1,000+ words in less than an hour
- How to write amazing headlines and posts – without having to be a great writer!
And a whole lot more.
It’s totally free, and the information is invaluable. All you have to do is go grab your spot right now.
See you on the call! 🙂
Danny Iny (@DannyIny) skyrocketed his industry-leading marketing blog to success by writing 80+ guest posts on major blogs in less than a year (earning him the nickname “The Freddy Krueger of Blogging”). Now he teaches others how to do the same in his Write Like Freddy blog writing training program.
By Guest Blogger Amy Porterfield
One of the questions I get asked all the time is, “How do I create more engagement on my Facebook Page?” Creating consistent conversation on your Facebook Page is anything but easy. To help you with this challenge, I’ve compiled a few actual Facebook posts from different Pages that have created genuine engagement. These posts are the real deal.
Each post uses a specific strategy that you can model to start eliciting more engagement on your own Facebook Page.
Below are 5 types of posts that solicit massive engagement. Here’s the great thing. Each of these posts are NOT from big brands like Starbucks and Zappos. I wanted to show you some real people having really cool conversations.
#1: BAKE IN AN EASY CALL TO ACTION
Pat Flynn’s easy call to action included with the quote added instant massive engagement to his Facebook Page.
The strategy here is all about asking for the action. A LOT of people post quotes on Facebook, and for the most part, they work great. However, because you see quotes these days in just about every other Facebook post, you’ve got to do something extra to make yours stand out. Pat Flynn of Smart Passive Income did just that by not only posting a quote, but he asked his fans to click Like if they like the quote. It’s a simple tweak to the standard “quote post” – but can make a huge difference with your overall engagement. You can also use this strategy when you post tips, ideas and other valuable info on Facebook.
#2: KNOW YOUR “FACEBOOK FAN FUN TRIGGERS”
LittleFriendsPhoto know their audience well (fanatic dog lovers!) and often put a twist on the traditional posts by seeing life through a dog’s eye.
The strategy here is to combine the “fill in the blank” strategy with specific content that’s fun and will grab your fans’ attention. You’ve likely seen Pages do the ”fill in the blank” strategy, in fact I just used this strategy on my Page. And it works great! But to take it one step further (because these days you have to go the extra mile to succeed on Facebook), add a twist to these posts and make them more fun by adding creative images and relating the “fill-in-the-blank” directly to your ideal audience . Knowing your fans’ “fun triggers” gets your posts noticed by the people who matter most – your ideal audience. That’s exactly what LittleFriendsPhoto did above and with 314 Likes and 91 comments, this strategy seems to be working just fine for them!
#3: ASK FOR FEEDBACK ON YOUR PROJECTS
Lewis often solicits the opinions and thoughts of his fans as he’s creating new content. That’s why they keep coming back for more!
By teasing his content before it’s out, The Abs Expert is able to create pre-buzz for his upcoming product.
The strategy here is 3-fold. First (and most importantly), when you ask your fans for feedback, you show that you genuinely care what they have to say. (Lewis Howes does this very well.) This helps you create raving fans. Second, fan feedback can be extremely valuable and ensure that you’re on the right track with your projects. And third, when you pull the curtain back a bit and let people know what you’re working on (just as The Abs Expert did above), you create excitement and curiosity around your upcoming projects. This pre-buzz can go a long way when you are ready to launch. Both examples above have done a great job of teasing their content to create excitement around it.
#4: LET YOUR IMAGES DO THE TALKING
A quote is great, but when you add the quote inside an image, your post stands out in the news feed and does not get lost in the sea of posts. Images takes up more real estate in the news feed – giving you the opportunity for more engagement.
How could you NOT stop and check out this crazy photo if it landed in your news feed?
The strategy here is to dominate the news feed. When you can include images that spark engagement (like the MorningCoach.com post above) or post peculiar, fun, or interesting photos (like the 2 dogs in the water), you can instantly stand out amongst all the other posts in your fans’ stream. Facebook posts with photos can get up to 80% MORE ENGAGEMENT than posts without photos. When you have the opportunity to post a great photo, don’t pass it up!
#5: BE A REBEL WITH YOUR PROMOTIONS
Johnny Cupcake is a lifestyle brand that sells T-shirts, hoodies, and hats. They know what will get their fans to take action and buy. Fun promotions help drive their Facebook engagement up and encourage their fans into the stores.
The strategy here is to try something different with your promotions. The unusual, entertaining and/or untraditional promotions on Facebook tend to get the most attention. Johnny Cupcakes is a perfect example of this. Kisses for savings is not the typical promotion, but with 453+ fans clicking LIKE next to the post, it’s sure to be a hit. And remember, each Like gets them more viral visibility – just what they need to turn their promotion into sales.
To sum it up: When it comes to Facebook engagement, the key is to know your audience and understand what makes them tick. If you know what topics, words and emotions will trigger them to take action, it becomes much easier to craft the perfect post that DEMANDS engagement.
Now it’s your turn: What type of posts get you the most engagement? Share below!
Click here now to register for 7 Strategies to Profit From Facebook: How to Use Facebook to Increase Your Authority, Collect Valuable Leads, and Attract More Quality Traffic.