Posts Tagged ‘media training for executives’
Don’t Practice in Front of the Mirror!
Summary: When preparing for a media appearance, it’s better to practice in front of a camera instead of a mirror so you’re not fixated on how you look. This allows you to focus on your internal thoughts, feelings, and the message you want to convey to your audience. By practicing in front of a camera,…
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3 Best Ways to Avoid Burning Your Brand During a Media Appearance
Summary: To avoid damaging your brand during a media appearance, follow these three strategies: stick to a script, prepare everything in advance, and practice to be free to be spontaneous. By planning talking points and having them vetted by a professional media trainer, you can prevent saying anything controversial. Preparing B-roll and questions makes the…
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3 Biggest Media Appearance Mistakes Women Make That Dilute Their Power—and How Not To
Summary: 3 Media Appearance Mistakes Women Make include being too polite: Interrupt politely by using the person’s name or piggybacking on someone’s idea. Women apologize before introducing ideas: Just state your idea confidently. They can downplay their knowledge or ideas: Instead lead with your expertise and establish credibility. Learn how to choose the right situations…
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Be Yourself – Everyone Else is Already Taken!
Summary: People often believe they need to be like someone else in a media situation, but this is not true. Oscar Wilde said, “Be yourself, everyone else is already taken.” Embrace your unique knowledge, personality, and quirks. We want to see the authentic you. Be Yourself Hi everyone! Susan Harrow, media coach, marketing strategist. author…
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Founders, Don’t Wing It – How to Pitch Investors Successfully
Summary: Founders shouldn’t wing it when pitching investors. Role-playing different scenarios and personalities is key in order to showcase oneself as a good representation of the company. This demonstrates that the founder is an excellent leader who can handle difficult situations and pressure. It is important to prepare for worst-case scenarios, including dealing with challenging…
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