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It’s a Beautiful Piece of Content… And No One’s Going to Read It

Often a bridesmaid, never a bride

By Guest Blogger Colin Martin

The headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline needs to be well t

What are some important elements to look for?

  • Does it relate to them? – TO PEOPLE WHO WANT TO WRITE — BUT CAN’T GET STARTED
  • Do they imagine it could be them? –  THOUSANDS HAVE THIS PRICELESS GIFT — BUT NEVER DISCOVER IT!
  • Does it create a sense of wanting to change? – OFTEN A BRIDESMAID, NEVER A BRIDE
  • Does it ‘personalize’ and identify with someone else? – IMAGINE SOMEONE LIKE ME…HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES

These are emotional ‘triggers’ that stir curiosity in the reader and will make them want to read further. It’s important to try and put a point across without sounding to salesy. You want them to focus more on the information: What’s in it for them? What benefits will they get? … rather than making it look like something’s for sale.

Writing ads will never go away. There are even more places on the Internet to compel people to buy: squeeze pages, videos, articles, banner ads, etc… and each one has a certain element that makes it stand out to your visitor.

Colin Martin is the Marketing Manager for Tom Antion and Associates. He works with authors, speakers, coaches and entrepreneurs to effectively bring their content marketing to life through storytelling and engagement. He is the author of the novel Secondhand God available on Amazon and Nook.

Make more fans and close more sales by touching the hearts of your website visitors. Join Colin & Susan on April 12, 2012 for the complimentary Ultimate Persuasion webinar and discover the simple steps of emotional engagement and visitor curation. Online content is more than communication; it’s an experience.

Website Copywriting: Finding Your Voice in a Sea of Hype

Write in the same voice as you speak

By Guest Blogger Colin Martin

It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and don’t your reader have to consult to decipher what your writing about.


Blogs Trump Facebook for Trust and Spending


Purchases by women online

by Susan Harrow, Media Coach & Marketing Strategist

Today BlogHer Inc published their fifth annual study of women and social media, conducted with Vision Critical, a market research and analysis firm.

The results of this study give marketers who are looking to connect with women audiences online with insights into the opinions of women who use blogs, Facebook, Twitter, Pinterest and other social tools.

“This survey of 2,000 U.S. women online makes a clear case — using purchase behavior and a “trust test” pitting a blogger against Facebook updates and ads featuring a celebrity — that blogs are the single best use of marketing and advertising dollars by brands that want to affect purchases by women online.”

So pay attention to where you are putting your marketing efforts if you want to reach women.

What Do Rich Authors Know That Poor Authors Don’t?


Steve Harrison has learned rich authors simply do seven key things differently than poor authors.

by Susan Harrow, Media Coach & Marketing Strategist

Want to make a whole lot more from your non-fiction book — maybe even enough to go full-time? After working with 9,300+ authors over the last 20 years, Steve Harrison has learned rich authors simply do seven key things differently than poor authors.

Join Steve for a free telephone seminar on Thursday, March 1st and he’ll share those things with you.

To register go here now:

What you’ll discover on the call will arguably be the most important information you’ve ever heard about publishing. Let me know if you agree.

I’m a compensated affiliate. My subscribers rave about Steve’s programs so I continue to share them with you. Love to hear about what you’re learning!

To register go here now:


Secrets of the Publicity Superstars


Become a publicity superstar

by Susan Harrow, Media Coach & Marketing Strategist

In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”.

The media loves them and they’re regularly on radio/TV shows and written-up in print publications.

They not only know how to get a huge amount of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.

To discover how these “publicity superstars” do it and how you too can use their strategies, join Steve Harrison this Thursday, February 9th for a free webinar (or teleseminar if you prefer).

Here’s just a few things you’ll learn on Thursday:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • “The Book Plus Strategy” and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist claim so much media coverage it generated over $60 million in sales of his books and information products.

Again, to register for Thursday’s webinar/teleseminar:

I look forward to seeing you on more radio/TV shows and reading about you in print publications!

Giving Away Seats to the Sound Bite Course

by Susan Harrow, Media Coach & Marketing Strategist

When you register for Brendon Burchard’s Expert Academy through my link here:

Susan HarrowYup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching with Alison Luterman and 3 months of Q&A calls with me for…NOTHING. FREE.

How great is that?

Let’s do it!

Just forward me your email receipt from Brendon showing that you bought through me (his devoted affiliate) and we’ll get you registered in the sound bites course ASAP.

Way fun.

To your outrageous joy and good fortune.

One more thing: Do you want to OWN the new economy?

Brendon has some thoughts on success in this new economy, where ideas rule and everyone is looking for help and new strategies right now, the most
successful people will be content creators, trainers, and information marketers.

People who use their life’s story and strategies for success to help other people improve their lives or businesses will have more income, influence and impact.

Simply, “experts” now own the economy. They do this through books, speeches, seminars, coaching, and online marketing.

If you want to join the ranks of the new rich, then you have to position, promote and get paid as an expert. The best training we’ve seen for that is right here:

He just opened his program to the public – with over $65,000 of bonuses!

He’s only taking 400 registrations. That might sound like a lot, but it’s not. They go fast.

Webinar Replay: 5 most lucrative paths to monetizing your knowledge


by Susan Harrow, Media Coach & Marketing Strategist

Hey everybody, Brendon opened Experts Academy early on this!

If you missed Brendon Burchard’s incredible webinar today, then you’ve got to check out the replay. All I can say is WOW.

Make that double WOW.

Experts Academy Replay

I loved his quote, “Never let your self-doubt prevent you from serving the world.”

Yes, you have a duty to share your gifts with us and the world.

And when is that time? Now. Now is the time

The webinar was all about how you can become a highly-paid expert on any topic as an author, speaker, coach, seminar leader, or online trainer. Powerful stuff.

Brendon surprised us at the end and opened up Experts Academy for registrations for the first time since November 2010. You’ll want to watch – he’s giving away two tickets to Experts Academy, which usually retail for $4,997 EACH. It’s really an incredible program.

Please go. Shine. Take risks and go for what you want.

Brendon Burchard Experts Academy

Copy this: the “Home Page ATM”: Online Marketing Strategy

by Susan Harrow, Media Coach & Marketing Strategist 


Brendon Burchard, the Experts Academy

A lot of people are trying to earn more revenue online based on their expertise, but have you ever wondered simple questions like what to put on your homepage? I just had a conversation with a client about this this morning.

She didn’t have an obvious link for clients to book a consult with her.

One of the ways that you communicate that you’re an expert, create value for your visitors, and actually make money, is paying attention to using your home page to generate interest and income.

Brendon Burchard, the Experts Academy guy, has a simple and effective approach called “The Home Page ATM.”

Check it out:

This video, like all Brendon’s videos, is awesome. I can’t believe he’s sharing his best online marketing strategies so openly. This was something he reserved for his exclusive in-person events that people pay big money for.

I also like how Brendon explains his 1-Page Membership Site – it’s one of the easiest and straightforward strategies I’ve seen to monetize your content online.

These two approaches helped Brendon go from broke to over $4 million in sales in 24 months. Such a great story.

This all proves that sharing and monetizing your knowledge and advice online doesn’t have to be that complicated. It’s totally worth the optin. Enjoy – and take notes!

Are You Making Enough As An Author?

Are You Making Enough As An Author?

Free telephone seminar Tuesday, October 25th and discover strategies for boosting your income in any economy.

Most non-fiction authors never begin to tap their financial potential, which is too bad because there are often some relatively easy ways they can make a whole lot more money.

You’re invited to a free telephone seminar on which you’ll discover proven tips for creating spin-off income streams based on your book or expertise, how one non-fiction author created over $720,000/year of non-royalty income and seven other surprisingly easy strategies for quickly making a quantum leap in your income as an author/expert, To register, go here now:

Teleseminar With Jack Canfield on How He Sold 115 Million Books

Jack Canfield

Jack Canfield is one of the most successful authors and speakers of all time.

He was featured in the movie The Secret and co-created the Chicken Soup for the Soul series which has sold over 115 million books.

In fact, at one point he had seven books on The New York Times Best Seller List simultaneously — a world record.

Want to hear how Jack became so successful and how you can use his strategies to get where you want to go as an author, speaker or entrepreneur? You’re invited to a free telephone seminar on Thursday, October 20th on which you’ll hear Jack interviewed by my colleague and friend Steve Harrison.

Whether your book or project is still in the idea stage or you’re already a pretty advanced marketer, you’ll come away with fresh insights you can use. I’m a compensated affiliate.

Go here now to register for Thursday’s call:

Even if you’ve heard Jack before, you’ll come away with strategies you can use right away. You’ll discover:

  • Jack’s journey from inner city public school teacher to best-selling author and speaker.
  • How he and co-creator Mark Victor Hansen kept going when Chicken Soup was rejected by 144 publishers.
  • What to do if you find yourself reluctant to aggressively market your work.
  • Jack’s advice if you need to make money within 30 to 60 days.
  • The two mind-sets you need to create a best-selling book.
  • How to find someone to sponsor your book.
  • The “bypass marketing” strategy that made Chicken Soup a big hit.
  • How to systematically create word-of-mouth marketing for your book.
  • Jack’s advice for getting started as a public speaker.
  • What most people don’t understand about the Law of Attraction and how it helped him get on Oprah, hit The New York Times Best Seller List…

and more!

Go here now to register for Thursday’s call with Jack Canfield:

All the Best,