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5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller

 

Jack Canfield and Susan HarrowWe were all sitting in Jack Canfield’s living room on a huge couch in his home in Santa Barbara surrounded by giant gems, crystals, artwork and views into the lush gardens reminiscent of Canfield’s beloved Hawaii. Canfield mentioned that he wanted a room where diplomats and leaders of countries as well as his family could feel comfortable. I love the idea that we were sitting on the same couch where those same leaders of countries had sat before us.

Each of us in his living room had won this mastermind day with Jack Canfield for being a top affiliate for his Bestseller Blueprint Program. In the room, brainstorming about our businesses, were some of the most successful Internet Marketers on the web today.

Bill and Steve Harrison led the discussion and asked us each to share something about our business that was working well that others could learn from. A fact about ourselves that no one knew. And then ask a question about our business to get feedback and help from Jack Canfield and the group. I’m going to share with you some of the things that happened in that room that will help make your book a best-seller.

1. Speak With Authority

“I’ve got one question, then I’ll tell you what to do,” one outspoken Internet Marketer said. We all laughed. And then we listened. He had already proven himself as someone who knew what he was talking about. Earlier he had kept us all in rapt attention with the measurement tools he employed to get the highest clicks to conversions as well as his mistakes that lead him to his success. Once you’ve proven that you have solid knowledge people trust what you have to impart. Best-selling books are written by voices who have proven methods and who can impart them in a simple and direct manner.

2. Talk the Language of Your Tribe

Mike Koenigs and Susan Harrow

When one person in the room asked for advice about stopping slander many people offered solutions to help him let go of his resentment. But he would have none of it and got more and more red-faced and worked up over the unfairness of it all. He said he wanted justice as he filled the room with his fury. He wouldn’t accept anyone’s methods to make a shift until someone said about the slanderer, “F_ck him, then forgive him.”That worked.Why? He spoke the angry man’s language first. Then gave him what he needed to let it go. When you give advice speak the language of your audience so they can hear you. There’s a Sufi joke that goes like this: A tax collector fell in the river and couldn’t get out.. Many people gathered and tried to assist him. Even though was starting to drown he wouldn’t take anyone’s hand so they could pull him out. Mystified and alarmed the people rushed to get advice from the wise fool Nasrudin. He asked what the helpers were saying. “Give me your hand,” they said.

“Never ask a tax collector to “give” you anything,” said Nasrudin. Say, ‘take’ my hand,” which they did and got him safely out of the river.

The examples in a best-selling book need to address both the spoken and unspoken needs of their audience. Best-selling book authors understand the language of their tribe so they can tell them things that others can’t because they may be hard to hear or bear.

3. Tell Stories With Your Own Twist

When it was my turn to offer the factoid that no one knew about me to the group, I told a short story about an experience I had in college.When I was attending UC Berkeley I worked at Zellerbach Hall as an usher. One evening the great ballet dancer Rudolph Nureyev came to perform and, in my naivete, I thought it would be lovely to invite him to tea. After his performance I went back stage and approached him. When I asked him to tea he just stared at me. I thought, well, Russian is his first language, perhaps he didn’t understand. So I asked again. This time he smirked. Not a word, just a smirk. That was my answer. The typical saying goes: Always ask for what you want. The worst that can happen is you get a “No.”“But that’s not the worst thing that can happen,” I said. “The worst thing isn’t even a word. It’s a smirk.”Canfield said, “Good story!” This story didn’t have the same ending we’ve heard before. No one expected anything to come after the “perceived” ending: The worst that can happen is you get a “No.”

We’ve all heard tons of advice – mostly unoriginal – except in the telling and with a twist. That’s what makes you, the best-selling author a unique storyteller – and thought leader – the surprising twist.

4. Put Butt to Seat, Words to Page

Lisa Sasevich and Susan Harrow“I’ll tell you a secret to working less. Work less,” said one coach. We all sat stunned. Huh? It’s a similar statement to what made the Nike brand truly famous. “Just do it.” But how, people ask. I don’t have the time, others moan.This coach claimed that he only worked three hours a day (Less than Tim Ferriss!) by just allowing himself that time to get his work done. He then had to manage his time around those three hours instead of letting the minutiae of his day frizzle away his time.

Here is my version of his statement on how to write a best-selling book

<

p style=”text-align: left; padding-left: 30px;”>Step one: But butt in seat.
Step two: Put pen to page.
Step three: Move pen without moving mind.
Step four: Don’t stop.
Step five: Rinse and repeat.

5. Write the Worst Sh_t in America.

Yes, give yourself permission to write the worst sh_t in America, advises best-selling author Anne Lamott, who told an audience recently that her sh_tty first drafts are just as sh_tty as yours. Believe it.You first have to write something in order to create a best-selling book. Editing comes later. I was talking to my client and colleague, Sharon Melnick, Ph.D. – business psychologist and stress resilience expert who has a new book out called Success Under Stress: Powerful Tools for Staying Calm, Confident, and Productive When the Pressure’s On, and she said that to try and write and edit at the same time is at cross purposes for your brain. These are two different functions that aren’t compatible when done simultaneously.

I know how hard it is to get words on a page so I’ll share a few secrets from my writing group.

First, we all follow Anne Lamott’s advice. So write without censoring yourself. When you don’t think you access the deep knowing that is available in the unconscious. This is the same process for creating sound bites. I advise my clients to just talk without pausing or thinking. I then search for the gold, mining the best phrases that come out naturally in the uncensored talking.

Then we follow Natalie Goldberg’s philosophy not to take your pen off the page. You keep moving your pen no matter what.

To do that you can write phrases like, “What I really want to say is….” What I don’t want to say is….” What I’ve hidden from you all along is….” “I am writing the worst sh_t in America….”

I learned these phrases and techniques from my dear friend and wonderful writing teacher Laurie Wagner in her Wild Writing Course, some of which come originally from Natalie Goldberg’s book, Writing Down the Bones. This book is till one of my all time favorite writing books, along with Anne Lamott’s Bird By Bird.

These phrases will keep your pen moving on the page. And yes, I suggest that you write by hand before typing your work into your computer. There is something that happens when you’re touching organic objects like paper that allows for a deeper connection to yourself and the world.

All of the brilliant Internet Marketers in that room had written the worst sh_t in America. Then they refined it and refined it again and again. But they weren’t afraid to do it. Or rather, their fear didn’t stop them. “Better done than perfect” is a good place to start.

Editing is not writing. Some of the best “writers” in this country are perceived as such because they have talented editors.

So write the worst sh_it in America – and then edit the heck out of it.

Question for you. What’s the biggest barrier to writing YOUR best-selling book?

Join us this for a FREE teleseminar with Jack Canfield on how he sold over 500 million books.

NOTE: Even if it’s over, register anyway and you’ll be alerted to the next time it’s offered — which will be soon.

In the meantime go here for FREE training with Jack Canfield on how to write, publish and promote your book.


How a B2B business took on Black Friday deals and won

 

By Guest Blogger Lisa N. Alexander

marketing bootcampOMG.

They were everywhere.

Advertisements for Black Friday, Small Business Saturday and Cyber Monday filled my inbox and jammed my mailbox. They were littered across my social media networks; they crowded the airwaves and even filtered into my online groups.

Everybody had something to pitch, hoping they’d end the year in the black and surely the White House said a prayer for a surge in spending to help economic growth.

As the first big shopping weekend of the holiday season drew near I pondered what I could possibly do, what could I offer with all the ads promising slashed prices and discounts galore.

I pondered.

What was a B2B to do?

I decided that I wouldn’t sell a thing. Instead I would give something away. I thought this unique selling proposition (USP) would definitely set me apart and stand out in the season’s raging sea of advertisements.

Earlier this year I hosted a marketing bootcamp; I covered eight marketing topics and decided to give away one of those sessions…Design 101. I bought a domain name, built a quick landing page and placed an ad on Facebook and put up a flyer in a few groups. This would be my test to see if this crazy idea would be worth expanding next Black Friday.

Here’s what happened

  • From November 23 to November 26 my Facebook business page saw likes increase by 5.5 percent. Not too bad given my ad’s parameters.
  • Twenty-four people signed up to receive the free session and 41 percent of those people had no previous engagement with my brand.
  • The jury is still out on conversions because those who took advantage of the free offer have a few more days to purchase the entire bootcamp at the discounted price. (It is the holidays and lots of people like to wait till the last minute.)

Experiment takeaways

Will I do this again next year? Definitely. This campaign allowed people to experience my brand in a way typically not available to prospects. Forty-one percent of the people who requested the free session had never engaged with my brand previously.

Free stuff in general. Everyone usually has something they give away for free. It’s how we build our lists right? Amazingly, the other 59 percent of the people who took me up on my free offer were people who were familiar with my brand. To be quite honest I was shocked to see some of the names of the people who requested the session.

My blog is a great source of information, I have a business event list that I put out just to subscribers and other freebies but the session pulled in a different caliber of audience. Giving away something of value hands down seems to be the best draw. So it’s not just about giving away something for free, it’s about giving away something really good for free.

Closing the deal. Next year, I’ll definitely shorten the sales window, no more than a week after receiving the free session.

So that’s it. My USP for Black Friday, Small Business Saturday and Cyber Monday connected me to new members of my target audience and I was able to offer this group and even those familiar with my brand something they truly valued. I’ll call it a success even without my sales numbers which I’m sure will drive some in the C-suite absolutely nuts.

Known as The Marketing Stylist™, Lisa N. Alexander helps entrepreneurs and small business owners grow their businesses through strategic marketing and planning. Lisa describes this process as helping clients develop their WOW factor for their big marketing red carpet events. Web launches, advertising campaigns, social media marketing, new business launches are all big marketing events that require the expertise of a stylist and her clients love her work. Lisa is also an author, public speaker and was featured as a mom business with a “stellar” unique selling proposition.


Did I Just See You on Video?

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Did I Just See You on Video?

If not, I should have.

Video this, video that. Video, video everywhere. Do you really need to have videos?

The answer may dismay you….

Yes.

I’ve kind of avoided it as I thought it was just too much work. But you’ll see more from me on my new YouTube channel (more about another time).

After I talked to Steve Washer I got my rear in gear. Here’s why:

  • Video will more than double your conversion rates.
  • Video need not be expensive or terribly time-consuming.
  • Video works equally well for the tech savvy and technophobe.
  • Video can make you irresistible, as long as you know the ropes.
  • Video is the least expensive way to transform your message into a full-fledged brand.

I have to tell you, I’m jazzed. I know I can do this now, and so can you. And to get us started I’m inviting you to a wonderful new webinar by a video expert who makes it simple and doable:  http://bit.ly/PBxAJF

"How to Use The Magic of Video to Attract Loyal Paying Clients Who NEED You"In this dynamic 75 minutes you’re going to learn:

  • The 10 step never-lose formula for marketing videos that will bring hundreds of excited clients to your door.
  • Two subtle techniques that make you irresistible on camera…or off!
  • The 6 factors that bring any marketing video to life.
  • How to be your best self on camera without learning lines or reading from a script.
  • How to easily create your videos by yourself – even if you’re a technophobe.
  • When you should be the face of your business and when you should not.

Save your seat now:   http://bit.ly/PBxAJF

If you struggle with what to say in a video, if attracting clients online seems like an endless uphill chore, this is for you.


What Poet Laureate W.S. Merwin Says About How to Set Yourself Up for Success

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Here’s the question people often wrestle with when promoting themselves or embarking on a publicity campaign. How do I gracefully move from private person public persona. This is as much about temperament as it is about the desire for a more “exposed” life. Hear what W.S. Merwin says and what author and speaker Sam Horn discovered when she met him.

 

What Poet Laureate W.S. Merwin Says


Land a Corporate Sponsor to Cover All Your Marketing and PR Expenses

 

By Guest Blogger Steve Harrison

Land a Corporate Sponsor to Cover All Your Marketing and PR Expenses  Jennifer is a client of mine who figured out a clever way to get a top PR firm pitching stories about her business to major media outlets WITHOUT having to pay the firm’s hefty fees herself.

Because this PR firm has lots of major media contacts, they quickly got her a lot of big-time publicity, including feature articles in the Wall Street Journal and Entrepreneur Magazine.

As a result, her website traffic and business exploded almost overnight.

How’d she get this top PR firm’s help for free?

Answer: She got a corporate sponsor to pay the PR firm’s bill instead of paying it out of her own pocket.

The Fortune 500 company who paid for Jennifer’s publicity did so because she used their software in her business and was willing to talk about it in media interviews.

Many journalists the PR firm had approached about writing about the software wanted to interview someone actually using it in their business.

In other words, when the company’s PR firm got publicity for Jennifer, they were also getting media exposure for their own product.

Jennifer’s story shows the power of corporate and non-profit promotional partnerships, though of course, there are a lot of factors that go into whether or not a company will sponsor your project.

Save your seat in a free telephone seminar this Wednesday, November 7th on what you need to know to begin landing such deals.

On the call, you’ll hear me interview my friend Brendon Burchard, an author and speaker who’s figured out some really ingenious ways to land corporate and non-profit promotional sponsorships and use them to fund his marketing efforts.
Go here to register.

Nora Ephron Remembered: The Weekly Bite™

 

Nora Ephron

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Nora Ephron had an uncanny way of answering super serious questions with her trademark humor. People often looked to her to be deep. And sometimes humor  can be discounted as surface or superficial. But it wasn’t in her hands. Like the time she was asked for the best advice to keep love alive and she said, “Separate bathrooms.” I wonder how many marriages have been saved by that wisdom?

I recently heard a 2010 interview with her discussing her work and she said, “We all love to play that game, ‘What is your last meal’, but the truth is, my oldest friend who died, whom I’ve written about, got tongue cancer, and said to me, I’m not even going to be able to have my last meal.’ And the truth is none of us are going to be able to have our last meal because either we’ll be too sick to eat it, or we won’t know it’s our last meal. And we will make the mistake of having had a tuna melt.”

The interviewer asked her, “So is the lesson from that never have a tuna melt?”

“No”, Ephron said. “The lesson is have your last meal this weekend and have it all the time, because you know….” The audience applauded.

She took the banalities that we’ve all heard a thousand times, “Live in the moment” or “Live like today is your last day” and created a story of originality with specific details – her friend with tongue cancer. The tuna melt. This makes her stories come alive and make us think differently.

The next time you’re asked for your advice and are tempted to say, “Don’t give up.” Or, “Do something different.” Or, “Show your vulnerability.” Chuck that. Follow the footsteps of Nora Ephron and think about turning an old truth into a new phrase that will make us laugh and remember. Thanks for the Tuna Melt Nora.


Job Interviewing Skills: No chatting, dissing, or bragging

 

Interview Blunders

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Here’s the situation. You’re in an important job interview and your cell phone rings. Do you answer it? You’re asked a question about your former job that you despised, do you diss it? You feel pretty confident about yourself, do you brag? The answer to all three questions regarding job interviewing skills is “no” according to CareerBuilder.com. It might seem obvious how to ace a job interview, but it’s not always so.

Most adults who have a modicum of common sense might not make these mistakes, but for 15-25 year-olds I imagine it’s more the norm. Any one of these things can instantly disqualify you for a job. And inappropriate behavior and dress happen more often than you may think.

After interviewing thousands of people as a consultant for a major corporation for everything from account collections to senior management, I’ve heard a lot of tall tales and even fallen for a few. I’ve been surprised and alarmed by kooky behavior. I’ve fallen in love with candidates and taken an instant dislike to others. The ones I’ve been smitten by follow Oscar Wilde’s advice: “Be yourself. Everyone else is already taken.”

Beyond that sage advice what I’ve learned is there are certain sound bites, protocols and manners that are essential to move from candidate to employee without being slick or salesy.

The job interviewing skills that will help you most are:

1. Do your homework.
Think of this encounter as meeting your in-laws. You would want to know who loves lemon pie and who hates sports, so you would be adored, wouldn’t you? Same goes. Learn everything you can about the company, the position and the interviewer before you set foot in the potential employer’s office. When the time is right you can ask intelligent questions and know if the salary you’re offered is commensurate with the market.

2. Choose what stories you’ll tell.
Everyone loves stories. Turn the highlights of your accomplishments into stories that have three components: 1) a situation or problem, 2) action, and 3) result. Think of the best success stories to illustrate the skills and talents needed for the particular job for which you’re interviewing. Or, give an example of when you overcame adversity. Both can be potent persuaders. I’ll never forget my interview with the first African American man to be hired at Disneyland. He brought me to tears with his story of transformation from gang member to social worker. When you give colorful, specific details that engage emotions, your interviewer will remember you and your story better. If he needs to convince anyone else you’re right for the job, he’s ready.

3. Prepare for the worst.
When asked the dreaded question “Tell me about yourself” be prepared to take your interviewer through a few choice stories that illustrate skills you’ll need for the specific job you’re applying for. Get a friend or colleague to ask you worst case scenario questions, including illegal ones like, “Have you ever been arrested?” For “What if” questions feel free to clarify them with, “What I think you’re asking me is…” and then launch into one of the stories you’ve prepared that answers the real question.

For questions about your worst qualities like “What is your biggest weakness” use the “kiss, kill, kiss” technique—Start with a positive statement, insert the negative in the middle, and then end with the positive action you took to change the situation for the better. If you know that your potential employer will have questions (like who will take care of your kids if you have to work late) address these concerns before you’re even asked.

4. Prepare for the best.
Skilled interviewers use a technique called “behaviorally based” interviewing which means that past behavior predicts future success. These types of questions focus on how you’ve handled “failures” or difficult situations as well as successes. You’ll be expected to demonstrate or prove your worth through specific examples. They often begin with the line, “Tell me about a time when…” Your examples can come from community work, education, or personal experiences that apply to the type of position you’re interviewing for.

5. Listen for company values & issues.
Read between the lines. Listen, not just to the surface questions, but for problems that you are the solutions to. Also be alert to the underlying values of the company. One of the biggest hidden agendas of an interviewer is that he’s taking your pulse to see if you mesh with the company culture. You’ll want to demonstrate, through the types of examples you choose, that you do.

6. Turn the tables.
Don’t beg, grovel, or otherwise flip up your belly doggie style—even if you’re desperate for a job. Remember that you’re interviewing them as much as they are interviewing you. Plan your questions to touch on important issues such as company or department morale, your exact job description, pending corporate changes, training programs, industry challenges etc. Follow up on any answers that seem cursory, as they are typically the ones that will lead you to what you really need to know to make the proper decision.

7. Finish with a flourish.
When I was a consultant to a major corporation, I always gave the interviewee a chance to sell herself at the end of the interview by asking: “Is there anything you’d like to add that I haven’t asked you?” The people who could name the problems that their skills and abilities could address impressed me the most—and frequently got the job over someone equally talented, but less savvy.

I’m taking my almost 10 years of interviewing skills in corporate America in a different direction now to help the gum chewing, cell phone answering, boss dissing teens and twenty somethings learn manners and job interviewing skills so they don’t get discounted for their talents and originality.

I want to accomplish 4 things that will help our economy out of the recession and improve the status and well-being of the United States in the global marketplace.

  1. Prepare college students for job interviews after graduation.
  2. Prepare inner city kids (not collegebound) to land a job w/a career path that suits their strengths.
  3. Teach teen, college and young adult entrepreneurs what it takes to get start-up funding from venture capitalists by media training them to say exactly what their audience needs to know.
  4. Teach teen, college and young adult entrepreneurs how to get and keep media attention to be profitable companies, thought leaders in their industry, and recognized, respected and sustainable brands.

Hire Your Next Boss & Get Your Dream Job with this downloadable PDF.

Learn the job interviewing skills you need to pass the job interview and get the job of your dreams right here. (It’s free!)


Exchanging Knives and Guns for Handshakes and Deals: Job Interview Skills are Not for the Timid

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

I’m trying to do something big and I’d like your help.

Here’s the short version of it:

AikidoI have a dream of helping inner city kids get jobs straight out of high school by learning how to spotlight their skills during a job interview. But bigger than that is to give them the means to speak their mind, hold their ground, keep their originality, and get their way — in a peaceful manner. To do that I want to bring sound bite training and Aikido into the schools as part of the curriculum. (Aikido is a Japanese Martial art with the philosophy: The Art of Peace of Harmony, a path to polish the spirit. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!”) The practice of these two skills together will enable them to EMBODY their words and deeds.

I want to accomplish 4 things that will help our economy out of the recession and improve the status and well-being of America in the global marketplace.

  1. Prepare college students for job interviews after graduation.
  2. Prepare inner city kids (not collegebound) to land a job w/a career path that suits their strengths.
  3. Teach teen, college and young adult entrepreneurs what it takes to get start-up funding from venture capitalists by media training them to say exactly what their audience needs to know.
  4. Teach teen, college and young adult entrepreneurs how to get and keep media attention to be profitable companies, thought leaders in their industry, and recognized, respected and sustainable brands.

To do this I need funds. So I’ve applied for a grant for $250,000 with Chase Bank and LivingSocial. To qualify for the grant I need 250 votes for my idea.

That’s where you come in.

  1. Go here: https://www.missionsmallbusiness.com
  2. Click the button: Log in and Support
  3. Log in using your Facebook account
  4. Enter the following information: 
    Business name: Harrow Communications
  5. Click on Search
  6. Click on Vote

REQUEST: After you vote would you do a kindness and pass this on via your social networks to your friends, colleagues, and followers who you think would benefit? There is a “Share” button on the missionsmallbusiness.com site that says, “Share vote.”

Here is what you can put:

Susan Harrow wants 2 help inner-city kids & college grads get jobs. Vote 4 her biz: Harrow Communications. I did! http://bit.ly/Nc5jsv

I’d be enormously grateful! Thank you!

Six Most Common Interview Blunders


I Have a Dream – but it was almost ruined

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Something horrible happened. There was a stipulation in the grant application for Chase/LivingSocial that said you can’t offer a incentive of any kind for voting. I overlooked this in the rules and offered you the special report: Get on the Today Show Tomorrow. A woman wrote me a mean letter accusing me of deliberate dishonesty and turned me in. (More about that later in a blog post).

But, I explained to the Chase/LivingSocial board that it was an honest mistake and I’d be willing to start over with no votes (I was up to 120). Their board said that there was nothing in the rules stating that I couldn’t submit another application and start from scratch. So I did.

But the bad news is…

None of the votes counted. 🙁

The good news is…

I get a second chance.

I know that this is a lot. And I’m asking you to do this for no reward. But if you could vote for me and my big dream I’ll send stars in your direction.

And I want to thank all of you who voted for me. It means the world to me.

Here’s the short version of my big dream:

The Art of Peace of HarmonyI have a dream of helping inner city kids get jobs straight out of high school by learning how to spotlight their skills during a job interview. But bigger than that is to give them the means to speak their mind, hold their ground, keep their originality, and get their way — in a peaceful manner. To do that I want to bring sound bite training and Aikido into the schools as part of the curriculum. (Aikido is a Japanese Martial art with the philosophy: The Art of Peace of Harmony, a path to polish the spirit. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!”) The practice of these two skills together will enable them to EMBODY their words and deeds.

To do that I need funds. So I’ve applied for a grant with Chase Bank and LivingSocial. To qualify for the grant I need 250 votes for my idea.

That’s where you come in.

  1. Chase and LivingSocial  Mission Small BusinessGo here: https://www.missionsmallbusiness.com/
  2. Click the button: Log in and Support
  3. Log in using your Facebook account
  4. Enter the following information:
    Business name: Harrow Communications
  5. Click on Search
  6. Click on Vote
  7. REQUEST: After you vote would you do a kindness and pass this on via your social networks to your friends, colleagues, and followers who you think would benefit? There is a “Share” button on the missionsmallbusiness.com site that says, “Share vote.”
    Here is what you can put:
    Susan Harrow wants 2 help inner-city kids & college grads get jobs. Vote 4 her biz: Harrow Communications. I did! http://bit.ly/Nc5jsvI’d be enormously grateful!

And thank you. (Know that I appreciate you already even if you do nothing!).

May YOUR big dream come true. I support you in inviting it to happen.

Lotsa laughter and good living,

Susan