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Land a Corporate Sponsor to Cover All Your Marketing and PR Expenses

 

By Guest Blogger Steve Harrison

Land a Corporate Sponsor to Cover All Your Marketing and PR Expenses  Jennifer is a client of mine who figured out a clever way to get a top PR firm pitching stories about her business to major media outlets WITHOUT having to pay the firm’s hefty fees herself.

Because this PR firm has lots of major media contacts, they quickly got her a lot of big-time publicity, including feature articles in the Wall Street Journal and Entrepreneur Magazine.

As a result, her website traffic and business exploded almost overnight.

How’d she get this top PR firm’s help for free?

Answer: She got a corporate sponsor to pay the PR firm’s bill instead of paying it out of her own pocket.

The Fortune 500 company who paid for Jennifer’s publicity did so because she used their software in her business and was willing to talk about it in media interviews.

Many journalists the PR firm had approached about writing about the software wanted to interview someone actually using it in their business.

In other words, when the company’s PR firm got publicity for Jennifer, they were also getting media exposure for their own product.

Jennifer’s story shows the power of corporate and non-profit promotional partnerships, though of course, there are a lot of factors that go into whether or not a company will sponsor your project.

Save your seat in a free telephone seminar this Wednesday, November 7th on what you need to know to begin landing such deals.

On the call, you’ll hear me interview my friend Brendon Burchard, an author and speaker who’s figured out some really ingenious ways to land corporate and non-profit promotional sponsorships and use them to fund his marketing efforts.
Go here to register.

Nora Ephron Remembered: The Weekly Bite™

 

Nora Ephron

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Nora Ephron had an uncanny way of answering super serious questions with her trademark humor. People often looked to her to be deep. And sometimes humor  can be discounted as surface or superficial. But it wasn’t in her hands. Like the time she was asked for the best advice to keep love alive and she said, “Separate bathrooms.” I wonder how many marriages have been saved by that wisdom?

I recently heard a 2010 interview with her discussing her work and she said, “We all love to play that game, ‘What is your last meal’, but the truth is, my oldest friend who died, whom I’ve written about, got tongue cancer, and said to me, I’m not even going to be able to have my last meal.’ And the truth is none of us are going to be able to have our last meal because either we’ll be too sick to eat it, or we won’t know it’s our last meal. And we will make the mistake of having had a tuna melt.”

The interviewer asked her, “So is the lesson from that never have a tuna melt?”

“No”, Ephron said. “The lesson is have your last meal this weekend and have it all the time, because you know….” The audience applauded.

She took the banalities that we’ve all heard a thousand times, “Live in the moment” or “Live like today is your last day” and created a story of originality with specific details – her friend with tongue cancer. The tuna melt. This makes her stories come alive and make us think differently.

The next time you’re asked for your advice and are tempted to say, “Don’t give up.” Or, “Do something different.” Or, “Show your vulnerability.” Chuck that. Follow the footsteps of Nora Ephron and think about turning an old truth into a new phrase that will make us laugh and remember. Thanks for the Tuna Melt Nora.


Job Interviewing Skills: No chatting, dissing, or bragging

 

Interview Blunders

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Here’s the situation. You’re in an important job interview and your cell phone rings. Do you answer it? You’re asked a question about your former job that you despised, do you diss it? You feel pretty confident about yourself, do you brag? The answer to all three questions regarding job interviewing skills is “no” according to CareerBuilder.com. It might seem obvious how to ace a job interview, but it’s not always so.

Most adults who have a modicum of common sense might not make these mistakes, but for 15-25 year-olds I imagine it’s more the norm. Any one of these things can instantly disqualify you for a job. And inappropriate behavior and dress happen more often than you may think.

After interviewing thousands of people as a consultant for a major corporation for everything from account collections to senior management, I’ve heard a lot of tall tales and even fallen for a few. I’ve been surprised and alarmed by kooky behavior. I’ve fallen in love with candidates and taken an instant dislike to others. The ones I’ve been smitten by follow Oscar Wilde’s advice: “Be yourself. Everyone else is already taken.”

Beyond that sage advice what I’ve learned is there are certain sound bites, protocols and manners that are essential to move from candidate to employee without being slick or salesy.

The job interviewing skills that will help you most are:

1. Do your homework.
Think of this encounter as meeting your in-laws. You would want to know who loves lemon pie and who hates sports, so you would be adored, wouldn’t you? Same goes. Learn everything you can about the company, the position and the interviewer before you set foot in the potential employer’s office. When the time is right you can ask intelligent questions and know if the salary you’re offered is commensurate with the market.

2. Choose what stories you’ll tell.
Everyone loves stories. Turn the highlights of your accomplishments into stories that have three components: 1) a situation or problem, 2) action, and 3) result. Think of the best success stories to illustrate the skills and talents needed for the particular job for which you’re interviewing. Or, give an example of when you overcame adversity. Both can be potent persuaders. I’ll never forget my interview with the first African American man to be hired at Disneyland. He brought me to tears with his story of transformation from gang member to social worker. When you give colorful, specific details that engage emotions, your interviewer will remember you and your story better. If he needs to convince anyone else you’re right for the job, he’s ready.

3. Prepare for the worst.
When asked the dreaded question “Tell me about yourself” be prepared to take your interviewer through a few choice stories that illustrate skills you’ll need for the specific job you’re applying for. Get a friend or colleague to ask you worst case scenario questions, including illegal ones like, “Have you ever been arrested?” For “What if” questions feel free to clarify them with, “What I think you’re asking me is…” and then launch into one of the stories you’ve prepared that answers the real question.

For questions about your worst qualities like “What is your biggest weakness” use the “kiss, kill, kiss” technique—Start with a positive statement, insert the negative in the middle, and then end with the positive action you took to change the situation for the better. If you know that your potential employer will have questions (like who will take care of your kids if you have to work late) address these concerns before you’re even asked.

4. Prepare for the best.
Skilled interviewers use a technique called “behaviorally based” interviewing which means that past behavior predicts future success. These types of questions focus on how you’ve handled “failures” or difficult situations as well as successes. You’ll be expected to demonstrate or prove your worth through specific examples. They often begin with the line, “Tell me about a time when…” Your examples can come from community work, education, or personal experiences that apply to the type of position you’re interviewing for.

5. Listen for company values & issues.
Read between the lines. Listen, not just to the surface questions, but for problems that you are the solutions to. Also be alert to the underlying values of the company. One of the biggest hidden agendas of an interviewer is that he’s taking your pulse to see if you mesh with the company culture. You’ll want to demonstrate, through the types of examples you choose, that you do.

6. Turn the tables.
Don’t beg, grovel, or otherwise flip up your belly doggie style—even if you’re desperate for a job. Remember that you’re interviewing them as much as they are interviewing you. Plan your questions to touch on important issues such as company or department morale, your exact job description, pending corporate changes, training programs, industry challenges etc. Follow up on any answers that seem cursory, as they are typically the ones that will lead you to what you really need to know to make the proper decision.

7. Finish with a flourish.
When I was a consultant to a major corporation, I always gave the interviewee a chance to sell herself at the end of the interview by asking: “Is there anything you’d like to add that I haven’t asked you?” The people who could name the problems that their skills and abilities could address impressed me the most—and frequently got the job over someone equally talented, but less savvy.

I’m taking my almost 10 years of interviewing skills in corporate America in a different direction now to help the gum chewing, cell phone answering, boss dissing teens and twenty somethings learn manners and job interviewing skills so they don’t get discounted for their talents and originality.

I want to accomplish 4 things that will help our economy out of the recession and improve the status and well-being of the United States in the global marketplace.

  1. Prepare college students for job interviews after graduation.
  2. Prepare inner city kids (not collegebound) to land a job w/a career path that suits their strengths.
  3. Teach teen, college and young adult entrepreneurs what it takes to get start-up funding from venture capitalists by media training them to say exactly what their audience needs to know.
  4. Teach teen, college and young adult entrepreneurs how to get and keep media attention to be profitable companies, thought leaders in their industry, and recognized, respected and sustainable brands.

Hire Your Next Boss & Get Your Dream Job with this downloadable PDF.

Learn the job interviewing skills you need to pass the job interview and get the job of your dreams right here. (It’s free!)


Exchanging Knives and Guns for Handshakes and Deals: Job Interview Skills are Not for the Timid

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

I’m trying to do something big and I’d like your help.

Here’s the short version of it:

AikidoI have a dream of helping inner city kids get jobs straight out of high school by learning how to spotlight their skills during a job interview. But bigger than that is to give them the means to speak their mind, hold their ground, keep their originality, and get their way — in a peaceful manner. To do that I want to bring sound bite training and Aikido into the schools as part of the curriculum. (Aikido is a Japanese Martial art with the philosophy: The Art of Peace of Harmony, a path to polish the spirit. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!”) The practice of these two skills together will enable them to EMBODY their words and deeds.

I want to accomplish 4 things that will help our economy out of the recession and improve the status and well-being of America in the global marketplace.

  1. Prepare college students for job interviews after graduation.
  2. Prepare inner city kids (not collegebound) to land a job w/a career path that suits their strengths.
  3. Teach teen, college and young adult entrepreneurs what it takes to get start-up funding from venture capitalists by media training them to say exactly what their audience needs to know.
  4. Teach teen, college and young adult entrepreneurs how to get and keep media attention to be profitable companies, thought leaders in their industry, and recognized, respected and sustainable brands.

To do this I need funds. So I’ve applied for a grant for $250,000 with Chase Bank and LivingSocial. To qualify for the grant I need 250 votes for my idea.

That’s where you come in.

  1. Go here: https://www.missionsmallbusiness.com
  2. Click the button: Log in and Support
  3. Log in using your Facebook account
  4. Enter the following information: 
    Business name: Harrow Communications
  5. Click on Search
  6. Click on Vote

REQUEST: After you vote would you do a kindness and pass this on via your social networks to your friends, colleagues, and followers who you think would benefit? There is a “Share” button on the missionsmallbusiness.com site that says, “Share vote.”

Here is what you can put:

Susan Harrow wants 2 help inner-city kids & college grads get jobs. Vote 4 her biz: Harrow Communications. I did! http://bit.ly/Nc5jsv

I’d be enormously grateful! Thank you!

Six Most Common Interview Blunders


I Have a Dream – but it was almost ruined

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Something horrible happened. There was a stipulation in the grant application for Chase/LivingSocial that said you can’t offer a incentive of any kind for voting. I overlooked this in the rules and offered you the special report: Get on the Today Show Tomorrow. A woman wrote me a mean letter accusing me of deliberate dishonesty and turned me in. (More about that later in a blog post).

But, I explained to the Chase/LivingSocial board that it was an honest mistake and I’d be willing to start over with no votes (I was up to 120). Their board said that there was nothing in the rules stating that I couldn’t submit another application and start from scratch. So I did.

But the bad news is…

None of the votes counted. 🙁

The good news is…

I get a second chance.

I know that this is a lot. And I’m asking you to do this for no reward. But if you could vote for me and my big dream I’ll send stars in your direction.

And I want to thank all of you who voted for me. It means the world to me.

Here’s the short version of my big dream:

The Art of Peace of HarmonyI have a dream of helping inner city kids get jobs straight out of high school by learning how to spotlight their skills during a job interview. But bigger than that is to give them the means to speak their mind, hold their ground, keep their originality, and get their way — in a peaceful manner. To do that I want to bring sound bite training and Aikido into the schools as part of the curriculum. (Aikido is a Japanese Martial art with the philosophy: The Art of Peace of Harmony, a path to polish the spirit. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!”) The practice of these two skills together will enable them to EMBODY their words and deeds.

To do that I need funds. So I’ve applied for a grant with Chase Bank and LivingSocial. To qualify for the grant I need 250 votes for my idea.

That’s where you come in.

  1. Chase and LivingSocial  Mission Small BusinessGo here: https://www.missionsmallbusiness.com/
  2. Click the button: Log in and Support
  3. Log in using your Facebook account
  4. Enter the following information:
    Business name: Harrow Communications
  5. Click on Search
  6. Click on Vote
  7. REQUEST: After you vote would you do a kindness and pass this on via your social networks to your friends, colleagues, and followers who you think would benefit? There is a “Share” button on the missionsmallbusiness.com site that says, “Share vote.”
    Here is what you can put:
    Susan Harrow wants 2 help inner-city kids & college grads get jobs. Vote 4 her biz: Harrow Communications. I did! http://bit.ly/Nc5jsvI’d be enormously grateful!

And thank you. (Know that I appreciate you already even if you do nothing!).

May YOUR big dream come true. I support you in inviting it to happen.

Lotsa laughter and good living,

Susan



Women Entrepreneurs Growing Fast In Business and Getting Degrees

by Harrison Kratz and MBA@UNC Blog

Women today are making professional strides at an unprecedented level. Women are starting businesses at 1.5 times the national average, a 20 percent increase over the last decade. Women are also pursuing higher education in record numbers; women now hold more bachelors and graduate degrees than men.

There is still a disparity in earnings and leadership titles across genders, but there are more outspoken advocates of professional women than ever before. Notable leaders like Arianna Huffington, Sheryl Sandberg, Rachel Sklar, and Sarah Blakely help fuel this conversation in the media and champion for the advancement of women everywhere.

(more…)


Media Training for CEOs: Shrinking Attention Spans Demand Shorter Sound bites

The late ABC Anchor Peter Jennings noted, “I find writing the evening news sometimes very challenging because I realize that what we’re trying to give folks in the evening is black and white when so often I want to give them gray.” That same frustration is only exacerbated these days for media and communicators alike. Bottom line: There is a place for nuance. It’s just a small place.

Attention spans have shrunk to the size of a Nike Swoosh. But one reason why the conservative right is so successful is that they give audiences one side and one side only. It’s simplistic, but it’s clear.

While I’m not advocating simplifying issues devoid of nuance, what I am suggesting is that to help your CEO or spokesperson learn the game that gets ink, you must help him or her develop a million-dollar tongue.

A large part of that involves delivering concise sound bites the media will use.

I love poetry and nuance and subtlety. It saddens me that the place for it in the media is almost as extinct as the White Rhino. I’ve frequently said to my clients that the art of sound bites is like taking War and Peace and turning it into a haiku.

Learning to speak “sound bite” is like learning a new language. Here are some ways to do that without selling your soul (or losing your message):

Speak so you can’t be edited.
I media coached a former Jesuit priest for CBS’ “60 Minutes” who was protesting the sexual harassment he had endured that led him to leave the priesthood. The show was called “Is the Catholic Church above the Law?” I played Mike Wallace. He got Morley Safer. He said the interview was easy after what I put him through. He was positioned positively. It could easily have gone the other way—except for one thing: When I taught him to only speak phrases that couldn’t be truncated and spliced to change his meaning, the six hours of taping that was edited down to five minutes turned in his favor.

Does this take lots of practice? Yes. But it can be done. The harder you are on your CEO or spokesperson, the better it is for him. Better you making him sweat and swear than Mike Wallace. By the way, the case went all the way to the Supreme Court and he won.

Create modular sound bites.
I was media coaching a CEO of an up-and-coming company positioning itself to go public. The company was targeting business shows on MSN, CBS, CNN and wanted to attract investors. We created sound bites to include facts about the company’s financial well being, about the internal health of the company and employee happiness, and the ways that they were innovators in their field. Plus the company was growing fast, adding new stores nationwide at record speed, while staying in the black.

We took those same stories and angled them for the company’s other two audiences: consumers and trade. And we worked the CEO’s passion for fly-fishing into the mix, which brought out his sweetness.

Pro tip: Work with your CEO or spokesperson not to memorize talking points, but to make them modular—to flex his ideas into different shapes and sizes for different audiences. Make him human and lovable by establishing some key stories about his personal life, which exemplify how well he leads her people—which is what we really want to see. We need more leaders and fewer protectors of the bottom line.

Move people with your good spirit.
Words are less important than you think, likability more. In the Gallup poll taken during each presidential election since 1960, the candidate who scored highest in the likeability category has won every election.

Making your CEO likable is crucial to his success in the media.

I was working with a CEO of a popular magazine who had a brilliant mind, was a talented athlete, but wooden.

As soon as I encouraged him to speak of his youngest daughter, his whole demeanor softened. His VP of PR cooed, “Oh, you just got soooo handsome.” It was true.

Once I coached him to speak from that place of the pride and love he had in his daughter he could talk about the difficult situation in his industry that directly impacted his magazine—formerly a stumbling block—with ease and grace.

The more open your CEO or spokesperson is, the more powerful he is. Practice having him remain open and loving when you grill him with tough questions.

That may sound ridiculous, but when we speak as if we were addressing a beloved child it’s pretty hard for the media to retaliate with the same vehemence than toward a man holding a sword ready to strike.

Spending time with your CEO or spokesperson to hone his sound bites, body and facial language to suit any situation will help make rich poetry in troubled times.

Download the free special report 5 Awesome Tips To Prepare For a TV Interview.