Website Copywriting: Finding Your Voice in a Sea of Hype

By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and…

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What Do Rich Authors Know That Poor Authors Don’t?

  by Susan Harrow, Media Coach & Marketing Strategist Want to make a whole lot more from your non-fiction book — maybe even enough to go full-time? After working with 9,300+ authors over the last 20 years, Steve Harrison has learned rich authors simply do seven key things differently than poor authors. Join Steve for…

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Easy Video Production For Small Business People

by Susan Harrow, Media Coach & Marketing Strategist If you are just starting out with marketing or you’ve been in the marketing game for a while now, if you are not using video then you are missing out on a golden opportunity. I believe a lot of people know they have to get into video…

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Secrets of the Publicity Superstars

In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how to…

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Listen to Your Customers & Reap the Rewards

Yesterday, I did a call with my friend  and colleague Dr. Jeanne Hurlbert, “How to Know What Your Customers Want Before They Do: The Conversation That Generates Cash, Conversion, Connection, and Product Creation.” And it was a blast! Your response even BEFORE the call astounded us: You gave us incredible information about what YOU wanted…

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