The Top 50 Media Contact List — Yours Free

Get this free media list and other training delivered straight to your inbox every week… (It’s free!)

Teleseminar

Website Copywriting: Finding Your Voice in a Sea of Hype

Write in the same voice as you speak

By Guest Blogger Colin Martin

It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and don’t your reader have to consult Thesaurus.com to decipher what your writing about.

(more…)


What Do Rich Authors Know That Poor Authors Don’t?

 

Steve Harrison has learned rich authors simply do seven key things differently than poor authors.

by Susan Harrow, Media Coach & Marketing Strategist

Want to make a whole lot more from your non-fiction book — maybe even enough to go full-time? After working with 9,300+ authors over the last 20 years, Steve Harrison has learned rich authors simply do seven key things differently than poor authors.

Join Steve for a free telephone seminar on Thursday, March 1st and he’ll share those things with you.

To register go here now: http://bit.ly/zB9Vih

What you’ll discover on the call will arguably be the most important information you’ve ever heard about publishing. Let me know if you agree.

I’m a compensated affiliate. My subscribers rave about Steve’s programs so I continue to share them with you. Love to hear about what you’re learning!

To register go here now: http://bit.ly/zB9Vih

 


Secrets of the Publicity Superstars

 

Become a publicity superstar

by Susan Harrow, Media Coach & Marketing Strategist

In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”.

The media loves them and they’re regularly on radio/TV shows and written-up in print publications.

They not only know how to get a huge amount of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.

To discover how these “publicity superstars” do it and how you too can use their strategies, join Steve Harrison this Thursday, February 9th for a free webinar (or teleseminar if you prefer).

Here’s just a few things you’ll learn on Thursday:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • “The Book Plus Strategy” and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist claim so much media coverage it generated over $60 million in sales of his books and information products.

Again, to register for Thursday’s webinar/teleseminar:
http://www.getmajorpress.com/call114

I look forward to seeing you on more radio/TV shows and reading about you in print publications!


Easy Video Production For Small Business People

by Susan Harrow, Media Coach & Marketing Strategist

If you are just starting out with marketing or you’ve been in the marketing game for a while now, if you are not using video then you are missing out on a golden opportunity.

I believe a lot of people know they have to get into video but they are hesitant. Either they are concerned with the cost of the equipment, the learning curve, the amount of (supposed) work it takes to make a video, or any number of reasons. Believe it or not, you could start creating great looking videos for under $275. That would get you all of the equipment needed to start. And yes, I am including a camera in that price.

How, you ask? Well, you can search long and hard all over the Internet to find what you’re looking for, and it’s out there somewhere,or you could ask us yourselves at our live Easy Video Creation webinar. I’ll be hosting a training you on how to create quality videos inexpensively. Not only that, we will also be providing step-by-step instruction on how to market your products and services with these videos.

Join us for a free 1 hour webinar Tuesday, November 1 on YouTube Super Secrets: Getting Views, Subscribers & Branding.

Claim your spot now: http://bit.ly/vz7RdM

 


Secrets of the Publicity Superstars

Basking In Publicity

In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”.

The media loves them and they’re regularly on radio/TV shows and written-up in print publications.

They not only know how to get a huge amount of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.

To discover how these “publicity superstars” do it and how you too can use their strategies, join Steve Harrison this Wednesday, July 27th for a free webinar (or teleseminar if you prefer).

Here’s just a few things you’ll learn on Wednesday:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • “The Book Plus Strategy” and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist claim so much media coverage it generated over $60 million in sales of his books and information products.

Again, to register for Wednesday’s webinar/teleseminar: http://www.freepublicity.com/superstars/?10114

I look forward to seeing you on more radio/TV shows and reading about you in print publications!


Blogging Webinar Replay: Get more leads, sales, clients, customers and respect

Opportunities and gained recognition all over the world

Tom Treanor started out our webinar last week with this beautiful image and proverb.

He talked about how to attract leads and customers using a proven formula for Blogging, Social Media and SEO. In this webinar replay you can hear about how one blogging strategy alone brought in over $180,000 in opportunities and gained recognition all over the world. You can easily follow this one strategy and position yourself among the top leaders in your industry.

You can enjoy the entire webinar with lots of other great tips until July 8 here:  http://www.rightmixmarketing.com/blogging-webinar/


Listen to Your Customers & Reap the Rewards

Jeanne Hurlbert and Susan Harrow

Yesterday, I did a call with my friend  and colleague Dr. Jeanne Hurlbert, “How to Know What Your Customers Want Before They Do: The Conversation That Generates Cash, Conversion, Connection, and Product Creation.” And it was a blast!

Your response even BEFORE the call astounded us:
You gave us incredible information about what YOU wanted to hear on the webinar and then we tailored the webinar to your exact desires! 

You can do the same for your clients, customers and subscribers to create the products and services they want and will buy. Learn how here: http://www.harrowwebinar.com/

Once you started a conversation like that, we knew it was going to be amazing. And it was: You gave comments like the one from Nikki, who said:

“Jeanne, thanks for a terrific and generous webinar with Susan Harrow. . . . one of the aspects I like about your approach is that it’s smart!”

You can hear the replay here: http://www.harrowwebinar.com/

You were so happy that someone is finally telling you how to have a real conversation with your customers and prospects, to find out what they want so you can GIVE it to them. How simple is that?

We also gave you:

  • The best way to gain your customers’ trust its NOT what you think it is!
  • The surefire technique to create new products all day long that are DEMANDED by your customers and that literally FLY off the shelves (if you’ve ever created a product that didn’t sell well, you don’t want to miss this).
  • 3 sure-fire ways to survey your list so you can find out what they’re REALLY thinking (don’t try this at home or by doing your own version on SurveyMonkey or you can destroy your response rateŠ and burn out your list).
  • The power of Quizzes to get your prospects and customers to skyrocket conversions by automating the conversation, to diagnose the problem and prescribe YOUR product or service as the cure (there is a RIGHT way and a WRONG way to do thisŠ you’ll see which is which during this session).

And much more!

http://www.harrowwebinar.com/

You got your questions answered in the webinar and on the Q&A that we held afterwards.

And if you still have questions, please leave a comment on the blog and Jeanne will answer it-let’s keep the conversation going! http://www.harrowwebinar.com/

If you want to know how to get feedback from YOUR customers and prospects, to get the kind of reaction we got this week, you will. Even if you don’t THINK you are ready to use surveys in your business or you don’t know how they could make money for you, take a look at this-we show you how to use them to ramp up the power of social media, create your own product, build your list, get proof, and more, starting EVERYTHING with a survey. http://www.harrowwebinar.com/


6 Reasons People DON’T Buy Your Stuff

We all want followers, fans, buyers, and to be beloved.

But what if it’s just not happening — or not happening fast enough? (Isn’t that all of us???)

Take a look at the new FREE training video from Brendon Burchard that decodes why people don’t buy https://burchardgroup.infusionsoft.com/go/tpb2/SusanH

6 Reasons People DON'T Buy Your StuffHis seven web page idea is SUPER simple (and effective).

You’ll learn:

  1. How to monetize and market your knowledge (packaging it isn’t as hard as you think)
  2. SEVEN web pages you MUST have online NOW to sell your products and programs. (Fyi, these are the only seven pages Brendon apparently uses for EACH of his million-dollar brands).
  3. Six reasons people DON’T BUY from you (and what to do about it now).

Brendon usually teaches this stuff at his $5,000 seminars, so it’s worth
opting-in and taking notes.

His story is remarkable — yours can be too.

This series can really boost your sales, so watch right now. https://burchardgroup.infusionsoft.com/go/tpb2/SusanH

Enjoy!

Here’s what a respected global PR firm said about his first free training video:

This was a terrific training course – wow!  I’m inspired! Even though I am very familiar with the 12 techniques individually, his 9-step framework and his approach was brilliantly simple and straight-forward.  I took pages of notes for myself and my clients. I’m contemplating entering the contest for my own information course on how to start your own Amazon online business. I’ve only got until next Tuesday to do the video, so we’ll see, but this may be the nudge that really gets it off the ground.
~ Cynthia Stine http://www.promotesuccesspr.com/

Love to know you think. Who saw the first video? Want to weigh in?



Do You Wish You Were Golden?

So many people wrote in that they were disappointed that they missed the deadline to join my new course called “Your Signature Sound Bites™: How to Convey The Right Messages To Get What You Want” that I’m opening enrollment for another 72 hours. Go here to see what you get. We already have a fantastic group of fascinating people who have signed up and are eager to learn. If you are too go here: http://prsecrets.com/soundbites_course.html

When you watch the video on the webpage at above link you’ll find out about the all important 3 Ps…These three things are ESSENTIAL to you being a skilled and sought after media guest.