Sound Bites: 8 Things You Need to Know for Your Next Media Interview

By Susan Harrow |

SUMMARY: In today’s fast-paced world, captivating media interviews rely on concise, memorable sound bites. Crafting these messages is critical for entrepreneurs to connect with their audience effectively. Preparation is key to making a quick, impactful connection, whether in a formal interview, podcast or casual encounter in line for coffee. Sound bites distill complex messages into…

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5 Media Interview Mistakes: That Could Crucify Your Career

By Susan Harrow |

SUMMARY: Learn the critical media interview mistakes to avoid to safeguard your career. From waffling during interviews to neglecting to share how you’ve helped others, these errors can tarnish your reputation. Ensure you’re prepared with concise messaging, quotes from industry leaders, and compelling stories of impact. Transform your wounds into wisdom and have well-formed opinions…

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Media Training for CEOs: How to Be Powerful + Beloved

By Susan Harrow |

The late ABC Anchor Peter Jennings noted, “I find writing the evening news sometimes very challenging because I realize that what we’re trying to give folks in the evening is black and white when so often I want to give them gray.” That same frustration is only exacerbated these days for media and communicators alike. Bottom line: There is a place for nuance. It’s just a small place.

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Elevate Your Media Presence: Expert Tips to Avoid Soundbite Blunders

By Susan Harrow |

Elevate Your Media Presence: Expert Tips to Avoid Soundbite Blunders SUMMARY: Learn expert tips to avoid soundbite blunders and improve your media presence. Craft a concise, tailored introduction to control your bio and the narrative before stepping in front of the camera or microphone. Ensure your message is concise and precise, focusing on six essential…

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