The Ugly Upsell – and how to do it right
You can’t escape it. The ubiquitous upsell. No sooner have your gotten something for free or bought, there is more. You’ve just gotten something delicious – and now there might be more deliciousness right around the corner.
Of course I train all of my clients to offer an upsell in an online marketing campaign or funnel. We want to engage our followers and fans and then inspire them to invest – in themselves and in us.
And, on the flip side it can go too far. Like those endless sales cycle loops that ask you questions like, “Do you want to have more free time? No thanks.” Which makes you seem like an idiot. Like you made the wrong choice and you may live to regret it.
You can’t get away from the upsell, no matter where you go. We’re here in Bali and went to a little local massage place about an hour’s walk from Ubud (the town that Elizabeth Gilbert wrote about in her book, Eat, Pray, Love). As soon as we sat down in the tiny, bright green reception area to peruse the massage menu the owner was hovering over us pointing to the expensive packages.
Enter the ugly upsell.
It was ugly because she had no idea what we wanted – just what she wanted. More money. The package she wanted us to get included a facial (which I can’t stand) and dinner. We were on our way to a restaurant so while we were interested in eating, but having a meal in a spa that was the size of a broom closet and had a bit of a rancid oil smell didn’t appeal. She kept pushing. “You come back and get package.”
A beautiful upsell inquires, engages, entices. It shows you glorious pictures of a place like Clare Barry and Alex Franzen’s upcoming London retreat. (Sign up in the next 2 weeks and get a 10% savings with coupon code Alex10 at checkout for either the Create a Tiny Book workshop or the Reviving Retreat in London next month).
It tells you about all the wonderful feeling you’ll have – exploring yourself or breaking bread with others. A beautiful upsell transports you to your future self. It plants a little flag on where you are now.
Then moves that little flag to a different, imaginable spot — after you partake of our offering here is the transformed you. The happier, lighter, more present you or ___________________________. (Fill in the blank to the promise of your beautiful upsell).
The bottom line…
Upsells do not have to be ugly. They can be uplifting, energizing and quite glorious.
This is not an upsell – it’s (hopefully) a beautiful offer:
My Next New Client – You?
Some recent clients have asked me for help to redo their websites, create webinars + speaking topics, media train them for local and national TV + documentaries, create TV segments, and get their book proposal done. If any of this sounds like you — or if you have something else in mind, hop on over here and tell me a bit about yourself. I have space for one new client. I hope it’s you!
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