By Guest Blogger Steve Harrison
I’m a little late to the game, but I recently became one of Adele’s many fans. And I was thrilled to see her sweep the Grammys. Why are so many of us touched by her song lyrics? Turns out, there’s a science behind it and, according to the Wall Street Journal, it’s similar to what bestselling authors do to connect fans to their books. In songs, certain notes and chords are used to elicit emotional responses. In books, those emotions are tugged with words. How do we know this? Testing. Many bestselling authors test their manuscripts by having people read them and deliver honest feedback.
Jack Canfield is one of them…
Jack told me that every story in his mega-selling Chicken Soup for the Soul series is read by 40 people. Who is reading your work? Test it before you send it, and you’ll be rolling in the deep.
Jack is full of great insights and information for any author, speaker or entrepreneur, regardless of whether you’re just in the idea stage or even if you’re already a pretty advanced marketer. One of the many things I admire about Jack is even with his enormous success he’s never forgotten what it was like to be a public school teacher struggling to get his first book out.
It’s his advice about how to become a bestselling author. Who better to learn from than someone who has 47 New York Times bestselling book that have sold 500 million copies?