Media Training for Celebrities + Athletes
For celebrities, athletes, sports stars, personalities, and public figures the media
can either elevate or devastate a career—in a single interview.
Likewise, the media can help or hurt a rising star on the verge of fame and acclaim.
Our thorough media training for celebrities uses rehearsal and roleplay reinforces strong message discipline and ensures that our clients are intentional, centered, comfortable and calm in any public appearance, media interview or press situation.
The result is that they are portrayed in a positive light and promote their personality and/or project with integrity and spirit.
Develop Your Star Presence
Most celebrities and public figures come to us with three goals: staying authentic under pressure, controlling their narrative without appearing scripted, and channeling the anxiety or panic that causes on-camera mistakes. Susan's martial arts and neuroscience-based methodology addresses all three simultaneously.
We work together on their presence so the media and their audience “get” them before they’ve even spoken a word.
In the big picture we help them build their professional and personal business and brand in a conscious, consistent way that inspires confidence and buy-in from the people that matter most to them for the outcomes they desire.
After our personalized attention and media training both new and established celebrities, athletes and sports stars will be able to deliver their messages in a clear, conversational style while expressing their unique, genuine personality and style. In short, they will thrive in the spotlight under any circumstance—and get the results they want.
Whether they are promoting a charity or cause close to their heart, creating interest for a new film, tapped to talk on the red carpet, or keeping fans tuned into their every word during a game for the season, our media training will prepare them for the best and worst interviewers and conditions.
Your Path To Fast Results
Our comprehensive media training for celebrities, athletes, sports stars,
personalities, and public figures covers how to:
What Celebrity Media Training Includes
Message Development
We identify 4-6 core messages that reflect your authentic voice and work across every format — from a 30-second red carpet moment to a 20-minute or more sit-down interview. Your messages are crafted to feel completely natural coming from you, not like talking points handed down from a publicist. When your message is truly yours, it lands — every single time.
Bridging Techniques
Bridging is the skill of moving from a journalist or host's question back to your core message without sounding stilted or evasive. Susan's Aikido-based approach makes bridging feel powerful and connective rather than defensive. You learn to redirect with grace — not deflect — so the conversation always comes back to what matters most to you and your audience.
Mock Interviews & Video Feedback
Every session includes recorded mock interviews with immediate video playback. You'll see exactly how your posture, tone, and facial expressions land — and shift it in real time. Most clients are shocked by what they discover in playback — and transformed by what they do with it, often instantly.
Crisis & Hostile Question Preparation
Scandals, invasive questions, and nightmare interviews are prepared for in advance. You'll leave knowing exactly what to say — and what never to say. Whether it's a tabloid ambush, a live TV curveball, or a press conference gone sideways, calm and clarity are already in your mental and muscle memory, given our proprietary neuroscience-backed training and our martial arts methodology.
Scenario-Specific Coaching
From press junkets and red-carpet appearances to award show speeches and social media live sessions, we prepare you for the specific formats your career demands. No two celebrities face the same pressures — your training is built around your world, your schedule, and the exact situations that keep you up at night.
Investment
Sessions are customized to your specific needs, career stage, and timeline. Fees begin at $3000. We work on a project, monthly retainer or half-day and full-day intensives, with full-day sessions starting at $10,000. Contact us for a personalized quote.
Your Media COach
Susan Harrow is a beloved media trainer, marketing strategist, martial artist and author of the bestselling book, Sell Yourself Without Selling Your Soul® (HarperCollins).
As CEO of Harrow Communications Inc., a worldwide media training consultancy, she has been media training celebrities, athletes, sports stars, personalities and public figures for over 36 years.
Before she became a media trainer Susan was a publicist and booked clients on hundreds of radio, TV and print outlets including CNN, GMA, Oprah, 60 minutes and 100s more.
As a black belt in Aikido (Japanese Martial Arts) and a former teaching tennis pro at prestigious resorts and tennis camps, she’s also been personally trained by national tennis coaches who train the top players on the circuit today. She has an athlete’s mental focus and mindset that she translates to her clients. Susan has media trained rock stars, reality TV finalists, and celebrity chefs as well as New York Times bestselling authors and thought leaders who are changing the way we think of the world today.
