Posts by GuestContributor
Want More Publicity? Learn How to Speak in Sound Bites
By Steve Harrison When you respond to a media request, how will the journalist or producer decide whether to interview you or some other expert? It often depends on who provides the best sound bite. I’ve been amazed at how many people take ten sentences to say what could be said in one or two.…
Read MoreWebsite Copywriting: Finding Your Voice in a Sea of Hype
By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and…
Read More10 Press Release Mistakes
10 Press Release Mistakes – Interview by Dan Janal – Write Your Book in a Flash Podcast By guest contributor Dan Janal Do you make these mistakes with your press releases?Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool’s Gold. Be sure you don’t make…
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