Media Interview Training

Private Media Training and Workshops For Individuals, Companies, Organizations and Groups

When I media coach you we work together to make sure that: Everything you do, say, are, and think, is in alignment – from your words to your website™. We focus on how to bring in the kind of business you want. Not lookey-loos who waste your time and energy, but the business, partnerships, experiences, opportunities, connections and sales that you most want so you can grow your business in the direction you want.

I take you through a series of interviews from “the nice,” to “the rambler,” “the interrupter,” “the uninformed,” and finally, “the hostile.” We work at a pace that is comfortable for you at first and then we ramp up to the fevered pitch that top media requires. I get you ready for anything that possibly can (and most likely will) happen during a media interview.

During the media coaching process angles and ideas typically emerge and can be shaped into stories, pitches and segment ideas.

I listen to the way you speak naturally and how you frame your material. From that we develop your 6 critical sound bites or talking points, your essential stories. We also create “modular sound bites”, stories that can be modified to suit very particular audiences and angles. Your sound bites are also designed to bring you the kind of business you want. You will not be just an entertaining guest. You will be able to use your media opportunities to grow your business to the next level.

Lastly, we move through any of the fears you might have of being asked difficult or inappropriate questions or of becoming a public person.

Relax.

Let’s just see if we ignite together.

What is Media Coaching?

“The point of speaking to the public and the media isn’t to tell all. It’s to tell all of what you want to tell.”

Susan Harrow has developed a five step process to expand your fifteen minutes of fame to a lifetime of publicity. She works with you one-on-one or in a group by role-playing different interviewers or interviewing styles, (corporate audiences, Human Resource managers, talk show hosts, news anchors, producers, or editors) to prepare you for any presentation or media appearance.

Overview.

• Convey a positive impression in the first 7 seconds.
• Gain audience buy-in.
• Sell yourself, your business, book, product or cause with grace and subtlety.
• Impart your message.
• Handle “difficult” people.
• Be perceived as an expert or poised professional.
• Communicate confidence.
• Use your natural abilities to their fullest.

Step #1 – Discover and grow your story

Create sound bites

• Develop 6 expandable and collapsible word pictures, stories or phrases.
• Practice telling your sound bites in 10 seconds to 2 minutes to fit into any TV, radio or producer or editor’s time frame.
• Become a person who can inform, entertain, persuade, or provoke with moving and memorable anecdotes.
• Blueprint original stories that create a compelling “history” of you, your product, or your business and will inspire immediate action on the part of your audience.

Step #2 – Invite interest with warmth

General.

• Analyze the energy and impression you give to your audience.
• Explore the most compelling ways you can serve as a guide for your audience and incite them to buy your book, product, service or cause.
• Support ways to touch the hopes, fears, needs and desires of people by using specific examples to move your audience at an emotional or gut level.

Print Interview.

• Establish rapport with editors or journalists.
• Develop a theme.
• Control your photo opportunities.
• Speak on the record with confidence.

Radio Interview.

Establish rapport with the host and audience.

Develop a strong voice through:

• Openness.
• Inflection.
• Tone.
• Speed.
• Articulation.
• Word choice.
• Word pictures.
• Hone your stories.

TV Interview.

Refine:

• Appearance.
• Body language.
• Facial expression.
• Hone your stories.

Presentations.

Refine:

• Appearance.
• Body language and movement.
• Voice.
• Story.

Step #3 – Establish authority and credibility

Presentations.

• Stay on message.

Print interview

• Develop a theme.

Radio interview.

• Communicate succinctly.
• Fine tune your language to eliminate any undermining words, statements, or tone.

TV interview.

• Align verbal and body language. (Video taped.)
• Analyze your movements and facial expressions for distraction and power loss.
• Fine tune your language to eliminate any undermining words, statements, or tone.

Step #4 – Handle any type of interview or audience style with ease

Roleplay

• The nice.
• The uninformed.
• The interrupter.
• The rambler.
• The hostile.

Develop your connection with the host and viewers through natural charisma and ingenuousness. Examine rapport and composure.

Step #5 – Review overall performance

Brainstorm the next steps for your marketing and publicity campaign. Market yourself, business or products on the Internet. (Includes website evaluation.)

Working together – Programs are customized for your particular needs, time and energy and begin at $2000.