Media Interview Training
Private Media Training and Workshops For Individuals, Companies, Organizations and Groups
When I media coach you we work together to make sure that: Everything you do, say, are, and think, is in alignment – from your words to your website™. We focus on how to bring in the kind of business you want. Not lookey-loos who waste your time and energy, but the business, partnerships, experiences, opportunities, connections and sales that you most want so you can grow your business in the direction you want.
This applies to media coaching for live virtual training, media coaching for virtual events, Zoom coaching, media training for presentations and live summits, and personalized virtual coaching. You'll also discover how to master Zooming with confidence and calm.
For media interviews for TV, radio, print, podcast, virtual summits, Zoom conferences or social media, I take you through a series of interviews from “the nice,” to “the rambler,” “the interrupter,” “the uninformed,” and finally, “the hostile.” We work at a pace that is comfortable for you at first and then we ramp up to the fevered pitch that top media requires. I get you ready for anything that possibly can (and most likely will) happen during a media interview.
During the media coaching process angles and ideas typically emerge and can be shaped into stories, pitches and segment ideas.
I listen to the way you speak naturally and how you frame your material. From that we develop your 6 critical sound bites or talking points, your essential stories. We also create “modular sound bites”, stories that can be modified to suit very particular audiences and angles. Your sound bites are also designed to bring you the kind of business you want. You will not be just an entertaining guest. You will be able to use your media opportunities to grow your business to the next level.
Lastly, we move through any of the fears you might have of being asked difficult or inappropriate questions or of becoming a public person.
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I Went From No Publicity to National Publicity In 3 months Susan Harrow changed my life. I went from “geek speak” to "media speak". After working with Susan just a few short months I landed media placements in outlets that included the Wall Street Journal, The New York Times, The LA Times, USA Today, Oprah and Friends, SmallBiz.com, Forbes.com, Monster.com, US News and World Report, Radio-TV Interview Report, Health, Smart Money, The Christian Science Monitor, CNN, National Public Radio, The History Channel, ABC News Now, and more. Susan taught me how to “do media,” on my own. Whether you purchase one of her publicity books, participate in her media training seminars, or are fortunate enough to become one of her media coaching clients, count yourself lucky to learn from this rare and wonderful gem.
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Susan could turn a sow’s ear into a silk purse. And it was so much fun at the same time. Her media coaching work is simply stupendous. I had an absolutely fabulous time, learned a ton and thought she was just so warm and kind. I am so much better prepared now for my upcoming TV appearances. Thank you, thank you, thank you!
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I’m much more aware of my communication style and when the stories I tell land. I now know how to leave out details that don’t connect. You’ve continued to challenge me during role-plays of difficult scenarios so I can refine my responses and get a better outcome from various people and interactions. I’ve refined several stories of origin so they are more powerful and impactful. I feel more confident with how to use communication techniques like pacing, pausing, rhythm, and vocal variety to frame, headline, and deliver content that holds the interest of my diverse audience during long presentations. We’ve also delved into the nuances of some behaviors and habits which I wasn’t aware of that I’ve refined in short order. Thank you for your guidance.
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 Working with Susan for media appearances has been incredibly beneficial.Working with Susan for media appearances has been incredibly beneficial. It’s impacted the way I talk to my kids as well as in my business and other communications. There are always a lot of “ahas” and “takeaways" during my process. Susan was patient and non-judgmental. I’m excited about all the progress we’ve been making together. I’m very pleased with the way things are going.
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 You taught me about the power of sincerity and being your real self.
You taught me about the power of sincerity and being your real self. Yes you taught me about sound bites, and the technical parts of how to handle an effective interview, but you also taught me the foundation.The foundation is, your gift is your message, and it must be passionate and authentic. You are a blessing.
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 Susan shared a lot of great advice, skills, techniques, and feedback on each of us personally.
Susan shared a lot of great advice, skills, techniques, and feedback on each of us personally. I think the two sessions were valuable for me (having not done any media training before) as an introduction to some basic ideas about delivering talking points, having good sound bites and getting my point across, and presenting myself on TV. |
 Susan Harrow is a great media coach. Highly recommended!
Susan Harrow is a great media coach. In fact, what I learned from her, including how to project a relaxed but professional style, improved my effectiveness tremendously. Highly recommended!
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 Susan Harrow is a course-changer. I’m thankful to have her on my team and suggest you add her to yours.
Susan Harrow is a course-changer: she profoundly alters the way I approach my online presence, new book, and virtual medical practice. I feel supercharged and empowered every time we talk. Susan’s course on sound bites provided laser-sharp focus for my book (content and launch), blog posts and interacting with my clients — and as you know, there’s a lot of noise in the online world about honing your message. Susan helps me clarify and put into action my new integrative medicine packages efficiently and effectively. Her framework makes me think differently about what I do and how to expand my place in the world as an integrative physician, thought leader and hormone specialist. While she calls herself a media coach, her influence is far more broad and deep. Her guidance and attunement are unparalleled in the industry. In short, Susan Harrow is a genius and her influence on me is nothing short of miraculous. I’m thankful to have her on my team and suggest you add her to yours.
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 Susan is a master of the media.
Susan is a master of the media. She can take any answer and turn it into a logical sound bite. She's extremely enthusiastic and thoughtful.
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 A great distiller.
Susan is sharp. She was able to take any topic and form the memorable sound bite. A great distiller.
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I am so much better prepared now for my upcoming TV appearances.
Relax.
Let's just see if we ignite together.
The Goods
- Understand how the media work – their rules, agendas and objectives. (It’s like a schoolbook under your arm).
- Confidently handle any media interview for print, podcast, radio, TV, Internet, and social media.
- Develop the key messages that the media love that also entice your audience to buy or buy into your business, book, product, service or cause.
- Gracefully bridge from any question a reporter or host asks to your answers. (No more sweating through your clothes)
- Avoid the most common pitfalls and mistakes that interviewees make.
- Identify and avoid a reporter or host’s tricks or surprise agenda. (Don’t fall into the well-laid traps)
- Answer worst-case scenario questions with composure. (No way! They found that out from my mother?)
- Embrace and use nervousness. (I have techniques learned from meditation masters and scientists)
- Handle hostile interviews. (You may learn to love these)
- Get quoted accurately. (You know what you said, do they?)
- Use clothes and make-up to enhance your natural charm and verve.
- Control yourself to effectively manage any person or circumstance.
- Speak directly to the needs of your ideal audience. (Yes, they want to buy).
What is Media Coaching?
“The point of speaking to the public and the media isn’t to tell all. It’s to tell all of what you want to tell.”
Susan Harrow has developed a five step process to expand your fifteen minutes of fame to a lifetime of publicity. She works with you one-on-one or in a group by role-playing different interviewers or interviewing styles, (corporate audiences, Human Resource managers, talk show hosts, news anchors, producers, or editors) to prepare you for any presentation or media appearance.
Overview.
- Convey a positive impression in the first 7 seconds.
- Gain audience buy-in.
- Sell yourself, your business, book, product or cause with grace and subtlety.
- Impart your message.
- Handle “difficult” people.
- Be perceived as an expert or poised professional.
- Communicate confidence.
- Use your natural abilities to their fullest.
Step #1 – Discover and grow your story
Create sound bites
- Develop 6 expandable and collapsible word pictures, stories or phrases.
- Practice telling your sound bites in 10 seconds to 2 minutes to fit into any TV, radio or producer or editor’s time frame.
- Become a person who can inform, entertain, persuade, or provoke with moving and memorable anecdotes.
- Blueprint original stories that create a compelling “history” of you, your product, or your business and will inspire immediate action on the part of your audience.
Step #2 – Invite interest with warmth
General.
- Analyze the energy and impression you give to your audience.
- Explore the most compelling ways you can serve as a guide for your audience and incite them to buy your book, product, service or cause.
- Support ways to touch the hopes, fears, needs and desires of people by using specific examples to move your audience at an emotional or gut level.
Print Interview.
- Establish rapport with editors or journalists.
- Develop a theme.
- Control your photo opportunities.
- Speak on the record with confidence.
Radio Interview.
Establish rapport with the host and audience.
Develop a strong voice through:
- Openness.
- Inflection.
- Tone.
- Speed.
- Articulation.
- Word choice.
- Word pictures.
- Hone your stories.
Media training for spokespersons
TV Interview.
Refine:
- Appearance.
- Body language.
- Facial expression.
- Hone your stories.
Presentations.
Refine:
- Appearance.
- Body language and movement.
- Voice.
- Story.
Step #3 – Establish authority and credibility
Presentations.
- Stay on message.
Print interview
- Develop a theme.
Radio interview.
- Communicate succinctly.
- Fine tune your language to eliminate any undermining words, statements, or tone.
TV interview.
- Align verbal and body language. (Video taped.)
- Analyze your movements and facial expressions for distraction and power loss.
- Fine tune your language to eliminate any undermining words, statements, or tone.
Step #4 – Handle any type of interview or audience style with ease
Roleplay
- The nice.
- The uninformed.
- The interrupter.
- The rambler.
- The hostile.
Develop your connection with the host and viewers through natural charisma and ingenuousness. Examine rapport and composure.
Step #5 – Review overall performance
Brainstorm the next steps for your marketing and publicity campaign. Market yourself, business or products on the Internet. (Includes website evaluation.)
Working together - Programs are customized for your particular needs, time and energy.
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You were, as always, a pro. I would pay just to hear you talk on a weekly basis. You always have great insight and advice.
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 You have just been a total Godsend to me.
You’ve been wonderful. You have just been a total Godsend to me. I have to tell you that I am immensely grateful to you. I must say I really was feeling very insecure about the whole thing (being interviewed on Oprah for the entire hour) and just being able to have your knowledge and your support and your comments … I think you’ve just done a fabulous job. Thanks for your help. I found myself putting what you taught me into practice during some pretty crazy moments on the set. Many, many thanks.
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Susan is masterful at knowing exactly what each individual needs to hear to hone their sound bites. You are like a laser that hones in on what each person needs to improve as well as highlighting each person’s natural strengths.
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Worth the price of admission. Susan’s training was concrete and her insights illuminating.
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 Susan is wonderful, genuine, fun and very knowledgeable.
Susan is wonderful, genuine, fun and very knowledgeable. She gets right to the point and delivers exactly what she promises. An excellent workshop!
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I would pay just to hear you talk on a weekly basis. 
Susan is masterful at knowing exactly what each individual needs to hear to hone their sound bites. 
Worth the price of admission.