Posts Tagged ‘media interviews’
3 Simple Steps to Turn Media Interviews into Sales
SUMMARY: “Incorporate these three simple steps to transform media interviews into sales opportunities. First, infuse your messaging with anecdotes that tie your past experiences to your present expertise. Second, highlight client successes to showcase the impact of your product or service. Finally, share personal stories of suffering with authenticity and wisdom to build trust and…
Read MoreBarack Obama’s Campaign Strategy: How you can apply his PR techniques to your publicity campaign
Summary: The Obama White House PR campaign strategy offers valuable ideas for your own publicity campaign. Focusing on how to establish yourself as a thought leader, learning how to align your verbal and non-verbal language and building a strong, positive, and consistent message that resonates deeply with your target audience are all fantastic techniques to…
Read More
Make Your Sound Bites Steal-able With One-Liners
If you think sound bites are just for the salesy, sleazy or slick, think again. They are your core messages that convey the most important things you want your audience to know. I take you through some steal-able examples that you can model —and show you how to make your sound bites steal-worthy.
Read More
Why I Can’t Stand The Cult of Fake Authenticity
Are you being fake by blurting out your most intimate inner workings to strangers? Do you sometimes feel battered by in-your-face authenticity? Let’s be truly real vs. crafting authenticity.
Read More
A Media Training Transition That Can Save Your Skin
You’re asked a question you don’t want to answer. You’re caught off guard by the host or reporter’s surprise, irrelevant, inappropriate, intimate or invasive question. Here’s the one transition that can save your skin that works every time.
Read More
Media Training to Script Your Story of Origin
Your story of origin or your signature story is the one story you’ll need for any media appearance or any public speaking engagement. This story is what makes you stand out as an original. And it’s the question that practically every journalist or host will ask you about first. You’ll discover 3 ways to uncover your personal, intriguing, and captivating story.
Read More