Posts by Susan Harrow
9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
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7 Steps To Becoming A Thought Leader
SUMMARY:Thought leaders excel in several key areas: Presence, where initial impressions matter; Sound Bites, crafting signature stories and key points; Opinions, shaping unique perspectives backed by facts; Originality, setting oneself apart with innovative packaging; and Controversy, fearlessly challenging the status quo for newsworthiness. Proficiency in delivering statistics and delving into research further strengthens expertise, opening…
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What Media Training Can’t Teach You (But Your Biology Can)
Why the most overlooked driver of executive presence has nothing to do with messaging frameworks Summary: Executive presence isn’t just a communication skill learned through media training — it’s rooted in biology. The cognitive abilities that make someone compelling on camera (memory, verbal fluency, emotional intelligence, and stress regulation) depend on overall brain and nervous…
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Buck Teeth. What are you saddened about?
I suppose I shouldn’t have been, but I was shocked and saddened to hear about the kind of comments that Aimee Lou Wood, the shining star of The White Lotus and Sex Education received criticizing her buck teeth and lack of Botox. [The Hollywood Reporter] I’m saddened to live in a world where we can’t…
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Women: How to Handle Social Media Backlash with Confidence
Facing Social Media Backlash with Confidence When I was speaking on the topic of executive presence to The Wie Suite members last week the question about how to handle social media backlash came up as one of the biggest things that hold women back from being more visible. It’s a growing concern for women everywhere…
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PR Alone Doesn’t Work—Media Training is The Must Every CEO and Founder Needs to Succeed
CEO and Founder Media Training To Succeed Let’s be frank—getting featured in the media isn’t enough anymore. The media landscape is shifting. If you can’t back up your press with a compelling presence, a mesmerizing message, and strategic storytelling, that feature or appearance won’t have the hoped for result. To truly make an impact, CEOs…
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