Posts by Susan Harrow
Pixar’s Joe Ranft’s 2 Rules for Living
Many years ago I attended Joe Ranft’s memorial service with my sweetie, who, at that time, worked at Pixar with Joe on such films as Monsters Inc. and Cars (soon to be released). Joe was always generous and kind to my sweetie and to me — and it turned out that he was that way…
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Retreat vs lockdown: Use Virtual Presentations to Sell Books or Programs Without Leaving Home
I’ve found that there is always some beauty left — in nature, sunshine, freedom, in yourself; these can all help you.”~ Anne Frank E.M. Forster said, “Only connect.” I’ve held this as my motto for PR and it also applies to all of us in this moment of “social distancing.” I just received an email…
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50 national radio shows that will interview you [PDF list]
What’s one of the quickest ways to sell a lot more books or bump up your business revenue? Answer: Get interviewed on a top national radio show and have the host tell their 250,000+ loyal listeners about what you’re promoting because it’s not uncommon to sell 1,000 books from a 10-minute appearance and get your…
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How to Start a Movement— Like a Midwestern Minister Did
Guest Post by Steve Harrison This is a story about how a purple bracelet made Will Bowen famous… Let me give you an example of someone who excels at turning his message into a media sensation. When I was reading People magazine a few years ago, I came across a feature on a Midwestern minister…
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Barack Obama’s Campaign Strategy: How you can apply his PR techniques to your publicity campaign
I haven’t seen much to applaud in the current administration or the recent presidential debates. So I thought I’d harken back to the Obama White House PR campaign strategy for some ideas you can apply to your own publicity campaign. 1. Define your image as a thought leader. While I don’t particularly like the word…
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Media (Love) Coaching for Matchmaking
I was talking to my neighbor next door who works for a famous matchmaking firm. She’s a warm and cozy person who people feel comfortable with right away. She has a knack for putting people at ease — including celebrities, princesses and the rich beyond imagination, who are her clients. Want to listen to this…
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