Failure, Faith and Perseverance

I’m in a tizzy right now. I have an unknown, itchy red rash under my arm. My stomach is upset and bloated. And my office has a giant pile of clothes on a chair I’ve been meaning to take to the consignment store, but haven’t. When I want to shift something, I clean out. But…

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Episode 21

5 Ways Your Branding Can Get The Media To Call You With Karen Leland

Karen Leland talks about what’s necessary to get the media to call you without sending out a press release or pitch letter. You’ll learn the 7 elements to build a brilliant brand – taken straight out of her new book, The Brand Mapping Strategy. She shares her insights on the most successful strategies big and small businesses have used to gain market share and how you can too. In today’s marketplace both businesses and solopreneurs need to have a personal brand to be recognized and respected.

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Messy, Gorgeous Process

  By Guest blogger Laurie Wagner What if I told you that it took me ten years to understand what I was teaching? It looked like I was teaching people how to write, but what I was actually doing, I realized late in the game, was teaching writers how to peel away the layers of…

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9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

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Your Online Profile: Make One Change for Big Gain

  By Guest Blogger Nancy Juetten Have you reviewed your LinkedIn, Facebook, Twitter, website/blog, and Biznik profiles lately to make sure the stories you are sharing are accurate, current, and compelling? I changed my profiles to reflect a keyword-rich headline two weeks ago and welcomed two speaking engagements and a new joint venture conversation almost…

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