1 Transition That Can Save Your Skin During a Media Appearance

1 Transition That Can Save Your Skin.

Hi everyone! Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul®, published by HarperCollins and CEO of prsecrets.com. Here today with your one minute media training tip. This is a media training transition or bridge, as we call it, that can save your skin in any situation when you’re in a media appearance or media interview. And it’s this one sentence. It’s just this. “I don’t know about that, and what I do know is…,” and you transition to the information that you want to give.

So, if you’re caught unaware, just take a deep breath. Settle down in your chair. Sometimes when we take a breath, we think, Oh my gosh, it seems like it’s taking tons of time. But it’s just one moment. So take that breath. Say, “I don’t know about that, and what I do know is…” and transition into your wonderful information.

I invite you to secure a 15 minute consult with me if you like. Or I also invite you to enjoy my free goodies on my website – prsecrets.com. Where you can also take a course. See you soon. Oh, and you know what? If you have any transitions, I have tons of them, and that was just one… if you have other transitions. I’d love to hear them. Talk to you soon. Bye.

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