Your Signature Sound Bites

I got a standing ovation and two checks for $100,000 each from people who believed in my vision.

~ Dr. Ibrahim Jaffe, President, University of Spiritual Healing & Sufism and Director, Dr. Jaffe MD Seminars International

I’ve increased the sales of my book and business by thousands of dollars in the first month!

~ Maggie Marshall, The Party Whisperer, Author, Food is the Frosting Company is the Cake

Susan taught me how to “do media,” on my own.

Susan Harrow changed my life. When my husband/colleague and I began our business, we knew we had valuable knowledge to share. Both PhDs in sociology, we had each spent more than 20 years using surveys to study how social networks helped people get ahead and get through (yup, pre-Facebook). But we also knew that, to share our message with the people who needed to hear it, we must translate it from “geek speak” to terms that people could understand, relate to, and use. Enter Susan, who showed me how to make that translation.

Susan taught me how to “do media,” on my own. Great teachers must possess both a superb command of their craft and an almost-unique ability to convey knowledge. It was my good fortune to find a teacher who excelled on both fronts. So amazingly good is she at her craft and art that within weeks, I landed media placements in outlets that included the Wall Street Journal. Buoyed by my success, I kept pitching and the success kept coming. In record time, I had been featured or quoted in such additional outlets as The New York Times, The LA Times, USA Today, Oprah and Friends, smSmallBiz.com, Forbes.com, Monster.com, Juneau.com, US News and World Report, Radio-TV Interview Report, Health, Smart Money, The Christian Science Monitor, CNN, National Public Radio, The History Channel, ABC News Now, and Business Talk This Morning.

I am honored to say that my mentor has become my friend. Although I doubt that I will ever weave words as artfully as she, I profit daily from the skills that she conveyed. The long litany of media accomplishments she facilitated serves as instant credibility that I could not purchase with a million-dollar advertising budget. That credibility opened doors with top-level marketers, who became promotional partners; with skeptical prospects, who became loyal customers; and with other mentors, who shared their time and talents generously with me. All of this came because I had the good fortune to work with my good friend, Susan Harrow.

~ Dr. Jeanne Hurlbert, Director of Research CEG Worldwide & CEO of My  Survey Expert

I had a radio interview this week and I felt so prepared for it! 

The Sound Bite course is an amazing combination of live expert coaching with media specialists, one-on-one practice calls with peers, and truly helpful self-guided programs. The course has helped me hone my message; gain confidence; and create specific stories I can use in interviews, on my website, and on my blog. It was not only informative, but also really fun.

I had a radio interview this week and I felt so prepared for it! I knew the questions to send the interviewer, and I was prepared with some great stories and angles!

Susan and Alison are not only experts in this field, but they also are both wonderful listeners and women with big hearts. For me, these qualities make them stand out above other folks teaching the same material. The presence and personal attention is almost unheard of these days.

~ Sherry Richert Belul, author of Simply Celebrate: Ways to Turn Ordinary Days into an Extraordinary Life

Your sound bites really work! I won the company contest and will be going to Vegas! 

I wanted to share an exciting experience that was a great success for me with your sound bite course. I bought the course for my business, but you mentioned that sound bites can be used in every aspect of your life – and you were right! For my day job, I work with Hewlett Packard in HR. They recently announced a contest for HR professionals to win an invitation to HP Discover which is a large, yearly conference held in Vegas. I put together a video presentation and used your sound bite techniques to get my message across. The instructions for the pitch was to keep things concise, creative, and impactful. A sound bite was the perfect solution.

I want you to know that it was announced today that I won the contest and will be going to Vegas! I’m thrilled at the results of the project and I owe it to you for your sound bite advice. You’re amazing! I used the first technique you taught in the course – headline, 3 points, and epiphany.

Your sound bites really work! I love this course and am very excited to use your media coaching to achieve my goals! Thank you so much!

~ Joe Peck, Hewlett Packard Staffing Advisor

 I learned so much and my confidence has made great leaps. You are brilliant.

I’ve loved your classes and you are brilliant! I learned so much and my confidence has made great leaps-—all because of you and amazing Alison. The sound bite course will really get you to think, speak and write in sound bites; you begin to understand and appreciate the power your words and learn very practical ways to engage your audience. I learned how to maximize my impact by being creative, relevant and riveting.

This is exciting and confidence enhancing work! I know I can create sound bites now that will sizzle and boost my business big time. Susan is a brilliant teacher. It’s so good to learn from someone who is so authentic, personable–and values excellence.

~ Judith Hasselblad, MS CHHC, Inner Wisdom Weight Release Coach, Nourishment Expert

Just one single consultation in one of Susan’s Q and A sessions is worth the entire price of the Sound bite course for me.

Susan Harrow is the premiere expert marketing strategist and media coach that I trust to help me create and design my Olympic peak performance coaching programs, national media appearances, and entrepreneurial goals. She is one of the most phenomenal strategic planners and consultants I have ever had the opportunity to work with. Just one single consultation in one of Susan’s Q and A sessions is worth the entire price of the Sound bite course for me.

~ Dr. JoAnn Dahlkoetter, Olympic Performance Coach, Best-selling author, Your   Performing Edge

I actually got an NBC affiliate to do a story on me within a week, which ran in 12 markets 20 times in one month!

I bought your book Sell Yourself Without Selling Your Soul®, and only had time to skim it, but you inspired me to do some PR locally and I actually got an NBC affiliate to do a story on me within a week, which ran in 12 markets 20 times in one month! I’ve gotten my local newspaper to do stories or news briefs on me almost monthly. You’re GREAT! I really thank you for all the fabulous resources you put on your website and your GREAT newsletter. You’re the best I’ve ever seen!

~ Kim Lavine, Author, Mommy Millionaire and Mommy Manifesto

I was taken on by a top talent agency.

If you want clear and concise support to create sound bites that rock then the Sound Bite System For Success is the seminar. Susan is precise and to the point and after numerous interviews I now know how I should have done them. Since this seminar I have had two interviews with TV producers which look like they will result in a series (they did). My confidence has improved and I feel I now have that spark and knowledge that any media star needs. During this seminar I was taken on by a top talent agency and I am sure without a doubt that it was my clear no-nonsense speaking (taught by you) that secured me this. Thank you again.

~ Sarah Newton, The UK’s Top Teen Coach, Reality TV Atar of My Teen’s a Nightmare – I’m Moving Out, Author, My Teenager is an Alien

I feel like I have learned a new language that I didn’t know existed.

I had been struggling to whittle down two day’s worth of content into a 3-minute video when I saw the promo for your Sound bites course.. While I’m not actively prepping for media interviews, I KNOW that all the content, advice, tools and transcripts will be incredibly useful when I need them. The workshop, sound bite buddy-work, and one-on-one sessions with you were incredibly valuable. While I am very accustomed and comfortable speaking in front of large groups, I feel like I have learned a new language that I didn’t know existed. As to my video project, it went smoothly. I’ve shortened my personal story down to less than 45 seconds (a miracle). And not only did I create focused, client-centric material, the director was thrilled with my preparation.We completed the shoot in less than two hours, and created enough content for TWO videos, leaving me the afternoon to reflect on all that I had learned and accomplished in just 5 weeks. I’m grateful for all your help and my new context around sound bites. I appreciate all the work you and your team put into making this so organized and content rich. This is an impressive program. I’m a fan.

~ Denise R. Green, Certified Professional Coach

This course has prepared me to feel more confident and more calm. I also now know how to make my message clear and concise.

Shortly before taking Signature Sound bite course I had the opportunity to be invited for a one-hour radio interview about a program I was offering. I did ok but realize I could have done much better using sound bites. The image you portray can easily be tarnished if you are not ready for dealing with the media. What I learned in this course has prepared me to feel more confident and more calm and to make sure my message gets across next time I’m invited to be interviewed – and it will happen. I also now know how to make my message clear and concise.

~ Linda Walker, Business and Life Coach, Speaker, Trainer and Serial Entrepreneur

 You are a true role model for how to be in this world.

I admire you so much. You are a true role model for how to be in this world, and how to conduct oneself and one’s life purpose with Grace, integrity, ease, and respect. You bring a Zen mastery and mindfulness and integrity to everything that you do and present it in a fun way.

~ Sonya Haramis, Award-winning Inspirational Author

All my fears about smarmy publicity obligations vanished. 

The last few minutes of Susan Harrow’s sound bite class actually brought tears to my eyes — I had such a feeling of being in the company of someone with a great heart. All my fears about smarmy publicity obligations vanished. In their place: a sense of opportunity in alignment with my deepest values. As Susan kept saying, it’s about integrity. What a relief!

~ Dorothee Kocks, Author, The Glass Harmonica

This training helped me integrate sound bite thinking and turn it into an ongoing practice.

I am enjoying the Signature Sound bites course so much. Thank you for this wonderful training. You are delivering a fantastic course that delights me and gives me thought-provoking and practical content every single week. As an experienced author and media professional I found the Signature Sound bites course to be incredibly valuable–this training helped me integrate sound bite thinking and turn it into an ongoing practice.When Susan Harrow asks you to “listen for gems,” take that to heart. I was delighted to find nuggets of wisdom in Susan’s talks and the Q&A sessions, which triggered major insights into my own work. My most valuable “gem” came through my hour long phone call with Susan. She helped me crack open the challenge of a personal story I had been longing to share but with my readers, but did not know how to communicate. Together we crafted a way to do so with integrity and purpose.

~ Dr. Amy Tiemann, Author, Educator and Creator of MojoMom.com & DoingRightByOurKids.com

My big media win out of this was I got a company to sponsor 10 radio shows for me.

I just want to tell you how happy I am with your program. It’s VERY professional
and I feel like I’m getting good value for my investment already.

Thank you so much.

I’ve had so many wins from your course. It was just the right thing for me at the right time. It really made me focus on communicating what I am about, which lead me to rethink that entirely…not changing my basic essential purpose, but seeing it in a new way and being able to articulate that thread that has been running through my life, and then see how I can clear the leaves off that path and move with more confidence anew in that direction. So it has been, all in all, quite a transformation.

My big media win out of this was I got a company to sponsor 10 radio shows for me. They are paying the publicist to book me and I am promoting their product as well as my book and website (and I got the idea I could do this with other products I know too). I am working on my sound bites for those interviews.

A lot of changes are happening in different parts of my life after doing your course. It really helped me see myself in a new way and now changes are following.

And I’ve been loving working with Margo. You picked a perfect match for both of us. I knew this course was right for me, but I didn’t know how RIGHT it would be. Looking forward to more…

~ Debra Lynn Dadd, Consumer Advocate, Speaker, Consultant, and Author of the first book on toxic chemicals in consumer products, Toxic Free

If you want to know how to present information in a concise way then this is the course that you want.

If you want to know how to present information in a concise way that will get you
to the relationship that you want then this is the course that you want. You will learn the fundamentals so that you can figure out how they apply to your personal needs and you will have those skills forever.

~ Deborah Pruitt, Group Alchemy Consulting

 You taught me about the power of sincerity and being your real self.

You taught me about the power of sincerity and being your real self. Yes you taught me about sound bites, and the technical parts of how to handle an effective interview, but you also taught me the foundation.

The foundation is, your gift is your message, and it must be passionate and authentic.

You are a blessing.

~ Dr. Kathleen Hall, Founder, The Stress Institute, Author, A Life in Balance, Nourishing the Four Roots of True Happiness

Susan Harrow is a great media coach. In fact, what I learned from her, including how to project a relaxed but professional style, improved my effectiveness tremendously. Highly recommended!

~ Laurel Mellin, M.A., R.D., Founder of Emotional Brain Training (EBT) Associate clinical professor of family and community medicine and pediatrics at UC San Francisco School of Medicine & New York Times bestselling author of The Pathway

I found myself putting what you taught me into practice during some pretty crazy moments on the set [of the Oprah Winfrey Show].

You’ve been wonderful. You have just been a total Godsend to me. I have to tell you that I am immensely grateful to you. I must say I really was feeling very insecure about the whole thing (being interviewed on Oprah for the entire hour) and just being able to have your knowledge and your support and your comments … I think you’ve just done a fabulous job.

Thanks for your help. I found myself putting what you taught me into practice during some pretty crazy moments on the set. Many, many thanks.

~ Three-time Oprah guest who who signed a non-disclosure agreement (NDA) so must remain anonymous

My confidence has increased. I feel better prepared in presenting myself.

My confidence has increased. I feel better prepared in presenting myself as professionally as possible.

Tangible Result: I volunteered to share an exercise in front of 50 HR professionals at a meeting. The presenter said it was the best she’d ever heard and I received many compliments afterward. I remained calm through the whole experience!

~ Kate, a Your Signature Sound Bites™ Participant

I learned so many tools to continue creating and building sound bites long after the class is over.

We want to say a huge thank you for your course. It has provided me a whole new way to look at and prepare for conversations and questions. You provided a huge wealth of information and exercises.

I had an opportunity to take a course that helped me fine-tune and articulate EXACTLY what my message is for Touched Twice United. Working with the Executive Director, we are working to come up with effective sound bites to use in marketing venues including Facebook and our re-design of website. I learned so many tools to continue creating and building sound bites long after the class is over.

~ Deniece Loyd, President/Owner of Inspired To Lead, LLC

This class will empower you to convey a compelling message with confidence!

Sound bites are not just gimmicky marketing techniques, they are a very effective way to communicate, and a skill well worth developing. All this was clear and consistent through Susan’s core philosophy of coming from her deepest values. This makes her an ideal media coach for experts who hate (or shy away from) publicity!

We would really like to thank you for your Sound Bite class. My husband and I run a non-profit that helps churches reach their community by meeting needs. I have found your information invaluable.

I want to share my most recent success. A few months ago I self-published a book. Just yesterday I had my first radio interview. I found “Susan Harrow” in my head as the interviewer began to ask questions. I was able to answer questions intuitively with creative authenticity. I found that my non-profit “sound bites” flowed genuinely out of the story of my book. I left the radio station feeling empowered, confident and energized. This is quite a contrast, since I have needed a nap following most interviews in the past.

Later yesterday afternoon, my daughter bounced in from the bus and reported that her bus driver had heard me on the radio. She shared that I had a great radio voice and that she enjoyed the interview.

Thank you so much for this class. I am pouring over my notes this morning, so that I will continue to improve my interviewing skills. Thank you! Very appreciative!

This class will empower you to convey a compelling message with confidence!

~ Andrea M. Polnaszek, LCSW