10 Real-World Press Releases
That Got BIG TIME Publicity
paired with fill-in-the-blank templates
to create your own

We give you all 10 types of press releases because the content and format of these are the most POPULAR and PROVEN formulas to get the media to call or email you ASAP.

It’s possible for you to use ALL of these formats for one offering or promotion so you can tweak your information to meet the needs of editors and producers for their various media outlets.

So, for example, you might use one format per week for 10 weeks or one format per month for 10 months. Giving you this variety ensures that you’ll be able to position whatever you’re promoting in the way that best suits your material.

No. Our team did a thorough Internet search and to our surprise every FREE and PAID resource or program used the same format. Either they advocated using the “who, what, where, why when” format. Or they organized their press material by type of topic that is all about YOU. i.e. new product offering, sales promotion, non-profit sponsorship, company anniversary, etc.

These formats are virtually useless to the media who aren’t interested in this information UNLESS it provides valuable content that benefits their audience.

In 10 Proven Press Releases we flip the paradigm so it focuses on how your business, book, product, service, or cause can help the media’s audience. So it’s never about you. But always about what you can do for their readers and followers. By putting the benefits to them first and foremost you become a valued source which also makes it more likely for them to use your material.

The short answer is, it actually doesn’t matter what industry, field, topic or niche you’re in. All of the formats are interchangeable and work for ANY type of business.

What’s important is that you can choose the formats that best suit the content and style of your material and business. And that may be different every month. That’s why we gave you 10 formulas to choose from. So if you’re sending out a press release a month you have almost a year supply of proven formats! Or, you can uses the same formula over and over again and send it to different media outlets. Either way, we’ve got you covered.

Good question! We’re thrilled to be first! The fact is most successful publicists don’t want you to know their secrets! And they don’t want their competitors “stealing” their stuff either.

I asked publicists that I know and trust to share their successes. Since these press releases are sent directly to sources that publicists typically have relationships with, most of these examples aren’t public. So you’re not going to find them on the Internet. I can tell you as a former publicist I sure didn’t want other publicists to get a hold of my press releases and copy my style or innovative ideas.

You’re in for a rare experience because you get the benefit of ALL of these publicists’ knowledge and insight from being in the business cumulatively dozens of years. They use these formats every day and have proven them successful hundreds of times.

This is one of the biggest mistakes people make. And it makes me very sad because it rarely works.

What works for a guru might not work for you. You are a glorious individual and shouldn’t have to be fit into a cookie cutter mold. 10 Proven Press Releases gives you 10 different ways to express your individuality in a way that feels authentic, comfortable and good.

A “guru” or “expert” is an extraordinary, unusual success case. While they have done it for themselves, what’s important to look for is that they done it for others. A lot of others.

Ask yourself these questions. Have they been able to replicate their process for other “ordinary” people? Is their process consistently repeatable by anyone?

In addition, their methodology has to have a track record of success to show that it works over and over again over a period of years. You get all that (and more!) with 10 Proven Press Releases.

That’s great! My question to you is, did they get the results you wanted? If not, no worries, 10 Proven Press Releases will help change that for you. For every single press release formula we give you fill in the blank templates that walk you through each one. You just put in YOUR information and you’re done! Even if your press releases did get you great results, 10 Proven Press Releases will take you up to the next level.

Yes. Even though 10 Proven Press Releases is a downloadable PDF and you don’t physically “return it” we want you to be THRILLED with the material so we offer a 30-day guarantee. There is absolutely no risk to you. Period. Just jet us an email and we will refund your money ASAP. No questions asked. And, FYI so far we haven’t had a single unhappy buyer!