Posts by Susan Harrow
Rehearse Your Worst Fears to Be a Great Media Interview
SUMMARY: Release your fears and excel in media interviews by rehearsing worst-case scenarios. Through aggressive, assertive and overly intimate questioning in coaching sessions, clients learn to remain composed and handle difficult situations effectively. Just as facing fears in cognitive behavioral therapy lessens their impact, media coaching helps neutralize anxieties. Embrace storytelling and avoid excessive promotion…
Read More10 Top Media Training Techniques That Work in a Pinch
SUMMARY: Master media interviews with these 10 top techniques: redirect questions, leverage statistics, and use humor. Craft concise sound bites (key messages) and anticipate challenges to maintain control. Employ strategic responses to sensitive queries, leaving a positive impression. Whether discussing controversy or promoting work, these techniques amplify impact. Table of contents: 10 Top Media Training…
Read MorePitching Oprah Magazine: How to Get Featured in O Magazine & Instantly Skyrocket Your Sales
Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It’s a distinction that validates your product like no other publication.
In fact, getting featured in O helped raise one entrepreneur’s sales by 60% in just 30 days. But that was just the tip of the iceberg. The mention brought much needed awareness to a cause close to her heart–breast cancer. Thanks to O, The Oprah Magazine the issue is now visible on a grand scale.
Read MoreThe Value of Media Training
The Value of Media Training – Interview by Samantha Hartley – The Profitable Joyful Consulting Podcast Samantha: Hey it’s Samantha Hartley of the profitable, joyful, consulting podcast. This season we’re talking about management consulting and today, specifically, I wanted to talk about public relations for consultants’ media training and everything you need to know before…
Read More5 Biggest Media Appearance Mistakes Most Top Experts Make
SUMMARY: Learn how to avoid the mistakes that most top experts make to ensure your success in media appearances. From lack of preparation to mishandling difficult situations, prevent these pitfalls to shine in the spotlight. With proper planning, practice, and self-awareness, you can make a lasting impression and duck damaging your reputation. Harness the power…
Read MoreThe 5 Worst PR Mistakes That Could Cripple Your Career (And How To Prevent That!)
What if I told you that PR done poorly could destroy your business overnight?
That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone south.
Here are “Five Worst Mistakes in Building Your Business with PR” that most people make. But you don’t have to.
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