I just did a radio interview and totally muffed it.
It was a huge disaster.
I didn’t take my own advice – and even some of the advice I’d planned to talk about – on how to interrupt someone!
I completely forgot in the moment.
Here’s what happened…
The phone rang on my landline. There was music. Then the host came on and shared a short bio about me. He didn’t mention the topic of the interview – which he had requested: 5 Essential Assertiveness Skills Your Daughter Needs to Know to Become an Entrepreneur/Executive Tomorrow.
Long story short he first told me the advice I gave was essential full of sh-t. But he misinterpreted my answer and I couldn’t understand what he was asking me or what he objected to. His questions made no sense. Then he went on a tirade, actually about five of them, about how bad parents were. How both parents were terrible human beings because they both worked and let their kids run wild. And that kids today were cr-ap too. I had to disagree and did so a number of times.
I got in 2 out of 5 of my points in 35 minutes. Not a good track record.
I’ve done dozens of radio and TV interviews, but I was still at a loss of how to break in to his blitherings that went all over the place – and had nothing to do with our topic.
My advice to myself, clients and course participants after every interview? Review it and note what you did well and what you could improve next time. And be kind to yourself (I need work here, too). Boy do I have a long list of improvements.
There is so much to learn about pitching the media, following up, and then being a great guest. The kind of guest that your audience and the media loves. And there are more opportunities than ever for you to be a part of the good news, sharing your advice, your perspective, your opinion and how your products, courses or consulting can help others.
Here is my advice on how to be kind to yourself and consistently get better every media appearance.