This offers a great deal of commonsense advice. How to handle a hostile interviewer? Don’t insult back. Dressing for a television interview? Wear a blue shirt rather than white one and avoid stripes, checks or plaids.

Self-employed people and small organizations without PR or marketing staffs will especially benefit from Harrow’s sample pitch letters to editors and producers and her guidelines and checklists for creating marketing and publicity plans.

It is useful for both men and women who don’t have the resources of a big corporation or extensive marketing experience. It’s brimming with advice Zen-minded small entrepreneurs will love.