Posts Tagged ‘media appearances’
Flip Bragging into Connecting During Media Appearances
Summary: Transform your media appearances by connecting through personal stories and evidence-backed claims. Connect emotionally through personal stories to foster a deeper connection during media appearances. Support your claims with evidence, knowledge, or research to provide credibility and appeal to data-driven individuals. Finally, share customer or client results to build trust and motivate potential buyers…
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3 Best Ways to Avoid Burning Your Brand During a Media Appearance
Summary: To avoid damaging your brand during a media appearance, follow these three strategies: stick to a script, prepare everything in advance, and practice to be free to be spontaneous. By planning talking points and having them vetted by a professional media trainer, you can prevent saying anything controversial. Preparing B-roll and questions makes the…
Read MoreBarack Obama’s Campaign Strategy: How you can apply his PR techniques to your publicity campaign
Summary: The Obama White House PR campaign strategy offers valuable ideas for your own publicity campaign. Focusing on how to establish yourself as a thought leader, learning how to align your verbal and non-verbal language and building a strong, positive, and consistent message that resonates deeply with your target audience are all fantastic techniques to…
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Media coaching to get chosen for a media appearance or commercial
Develop your essential talking points / sound bites so you can easily incorporate them into your work and media appearances to grow your business fast.
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Make Your Sound Bites Steal-able With One-Liners
If you think sound bites are just for the salesy, sleazy or slick, think again. They are your core messages that convey the most important things you want your audience to know. I take you through some steal-able examples that you can model —and show you how to make your sound bites steal-worthy.
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Why I Can’t Stand The Cult of Fake Authenticity
Are you being fake by blurting out your most intimate inner workings to strangers? Do you sometimes feel battered by in-your-face authenticity? Let’s be truly real vs. crafting authenticity.
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