Our brains are wired for storytelling

By Susan Harrow |

In an interview for CIO, Bran Ferren executive vice president for creative technology and R&D at Walt Disney Imagineering in Glendale, Calif., says, “The Web is a storytelling medium. Most people function in a storytelling mode. It’s the way we communicate ideas, richly, as well as how we structure our thoughts.”

“As well as how we structure our thoughts”-that’s an interesting statement.

Tell me more about that.

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