Our brains are wired for storytelling
In an interview for CIO, Bran Ferren executive vice president for creative technology and R&D at Walt Disney Imagineering in Glendale, Calif., says, “The Web is a storytelling medium. Most people function in a storytelling mode. It’s the way we communicate ideas, richly, as well as how we structure our thoughts.”
“As well as how we structure our thoughts”-that’s an interesting statement.
Tell me more about that.
Ferren says, “Well, I don’t know anyone who remembers things based upon a string of facts. You remember because you assemble things in a storytelling form. I would argue that genetically our brains are wired for storytelling. It’s our method of organizing information for presentation to others.
I have never known a great teacher, a great political leader or a great military leader who also wasn’t a great storyteller. Education is a storytelling problem. Leadership is a storytelling problem.”
Storytelling is at the heart of great PR. Learn to be a storyteller and you’ll tap into the universal mind. Do you have any great stories to share? How did what you say motivate people to take action for your PR campaign?
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Hi, I'm Susan
I’m a media coach, martial artist + marketing strategist who helps you communicate your values, mission + message during media interviews to multiply your revenue while building your brand + business. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way…
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