3 Simple Steps to Turn Media Interviews into Sales

SUMMARY: “Incorporate these three simple steps to transform media interviews into sales opportunities. First, infuse your messaging with anecdotes that tie your past experiences to your present expertise. Second, highlight client successes to showcase the impact of your product or service. Finally, share personal stories of suffering with authenticity and wisdom to build trust and…

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How to Use Storytelling For Leadership and PR With Dave Ursillo

According to Dave Ursillo It’s not what you say that matters it’s what people hear. You’ll learn how to tell your story to bridge from what you’re saying to what your audience is hearing. We talked about ways to “follow your heart but bring your head with you.” Dave shares how to examine and excavate your past and pull those threads into the present — and the future you want to create for yourself.

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Leverage Your Glamability Before a TV Show Even Airs With Shannon Walbran

Shannon Walbran, known as South Africa’s top psychic, got booked on a reality TV show in a different language in the Ukraine, that she ended up not shooting – but still got publicity that skyrocketed her career. You’ll be privy to how she did it and why she refuses to let clients hire her for more than one session—and yet has a full practice and a spot on a weekly radio show. Plus hear her give me a reading…

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5 Ways Your Branding Can Get The Media To Call You With Karen Leland

Karen Leland talks about what’s necessary to get the media to call you without sending out a press release or pitch letter. You’ll learn the 7 elements to build a brilliant brand – taken straight out of her new book, The Brand Mapping Strategy. She shares her insights on the most successful strategies big and small businesses have used to gain market share and how you can too. In today’s marketplace both businesses and solopreneurs need to have a personal brand to be recognized and respected.

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