By Guest Blogger Gina Rubinstein
Every time you turn on the radio or TV, you see a so-called expert being interviewed. The Today Show, CNN, Talk Radio, local morning shows and all the rest rely on these experts to give background and insight on the hot topics of the day. For these experts, the result of being on TV or radio is that their BOOK SALES SOAR, they become an IN-DEMAND SPEAKERS, and one media booking leads to more.
This can be you.
As a TV producer, I can tell you from experience that we are always on the hunt for guests and experts who shine. Actually, we are desperate to find smart and funny people.
In my career, I’ve cast thousands of people for talk shows and other types of reality TV, and said “No” to many thousands more. I’ve coached many authors and speakers who were looking to promote themselves and their products on TV so they could do the best job possible. As the one you must get past, the one who says “Yes” or “No,” I can tell you what you need to get booked AND THE MISTAKES THAT CAN TORPEDO OPPORTUNITIES.
Here are the top 7 tips to getting booked on TV:
1. Be authentic: So many people try to be what they think is “right” and come across stilted and rehearsed instead. I coached my client Judy Carter on how to be authentic and within 30 seconds of being on TV with Marie Osmond, Marie sat on her lap because she liked her so much.
2. Connect your expertise to a current hot topic. In order to get the attention of mass media, you need to build a bridge from your expertise to what’s hot in the news. A client of mine who wrote a book on parenting got onto a show about legalizing marijuana because she had advice for parents who want to say “yes” to pot for themselves and “no” to pot for their kids.
3. Have a compelling elevator pitch – In three or four sentences I need to know who you are, why I should listen to you, what problem you’re going to solve, how if affects me and what fresh ideas you have as solutions. A client of mine found herself in an elevator with a radio producer, gave her pitch, and by the time the elevator got to her floor she was booked on the producer’s show.
4. Talk in sound bites: In our ADD, double latte culture, no one has the time or interest to listen to someone who rambles on or goes off on tangents. In order to be media presence you need to express yourself concisely, in a few short, punchy sentences.
5. Make your points using compelling stories: Your stories give your message the one thing that facts can’t — heart. You need to emotionally connect with audiences and these stories are the way.
6. Work in your best credentials in a clever way: Nothing is more boring that an arrogant name-dropper. But, it’s important for the audience to know your credentials. I teach my clients to reveal their credentials in anecdotes that enhance who they are in a natural, unforced way.
7. Have a hot sizzle reel: 90% of the sizzle reels I see have bad audio, are too long, and don’t showcase the expert’s personality immediately. A sizzle reel should be short (3 minutes max, and shorter is better), and should present you as an attractive person who’s an expert in their field and can reach people’s hearts as well as minds. I’ve produced several sizzle reels for clients and all have gotten TV and radio appearances as a result.
Gina Rubinstein is a Los Angeles-based media coach who helps her clients grow their business through the media. For more info go to here. For a free evaluation, please fill out this short questionnaire.
This is a curated list of the very best posts from top social media peeps. It’s all of THEIR best posts. So you get a giant dose of great tips, tools, strategies, and ideas to start the New Year. Enjoy!
- Buffer’s top 10 most-read posts of 2014
Curious about copy that converts? Want to know the best length of everything online verified by research? You got it.
- Top 10 Social Media Posts of 2014
Get solid strategies from an active social media strategist who walks his talk. Good stuff.
- Digital Marketer’s 10 Most Popular Articles of 2014
Small business alert — you can use the same system that Starbucks and McDonald’s do for their mega campaigns and more….
- Top 8 social media posts of 2013 (doesn’t look like they’ve done 2014).
Who knows what tickles the psyche when it comes to going viral. Check out the most popular posts of last year. Prepare to be astonished. Be sure to check out the crazy Norwegian video.
- Top 10 Social Media Marketing Posts of 2014
Trends, Tools, popularity, people, and marketing strategies. Lots to learn and use.
- 10 Types of Images to Boost Your Social Media Engagement
You know that images boost engagement. But, I bet you don’t have all of these in your bailiwick ….
- 10 Best Social Media Tool Posts in 2014
Get hyper productive with these Apps and software. Includes video marketing, Pinterest tools, and plug ins. (Plus, how to get 1000 shares on your blog) from a very reliable source I follow.
- Top 10 Social Media Marketing Posts: This Year in Social Media
You’ll want to follow Social Media Examiner you’ll find consistently useful info. Want to generate leads? Create content? Understand Facebook’s metrics? It’s all there.
- 20 Social Media Marketing Tips From the Pros
These are tips and tools that got results. We want that, yes?
- 50 Ways to Promote and Market Your Blog PostsYou want your great posts to reach your tribe, to expand your reach. Here’s how. Jeff Bullas’ blog is a regular must read. Always relevant. One of my favs.
BONUS: 19 free social media analytics tools
No budget? No problem. All these tools are yours for the taking. I bet you haven’t heard of some of these terrific online helpers.
ONE CAVEAT: No matter how great your social media presence is your strategy won’t work unless your website does. You’re directing people back to your blog or your website so people who are intrigued by your social media updates can have more than a taste of your great content. Don’t disappointment them by having a website doesn’t look and feel like you, your tweets, pics, and posts. Here are 3 free highest converting home page website templates from Marisa Murgatroyd. You can choose the layout that best suits your personality and goals—so your website and social media messages are aligned.
In just a few words David Neagle, Million Dollar Income Acceleration Mentor, changed my mind.
David was my guest on a complimentary teleseminar about how to make a quantum leap to earn 7 figures. In the teleseminar, he offered a free evaluation and consulting session so I thought I’d better go through it so I would know exactly what it was like and how valuable it really was before I promoted it.
I got more than I bargained for.
I couldn’t really imagine how I could earn a million dollars this year. I wanted to believe I could, but logically and emotionally I couldn’t make the leap. Especially not when I looked at the notion on paper.
One of my goals is to do a bit less consulting so I can concentrate on a big project. But where to find the extra hours in a day?
David didn’t even need to address this topic. The advice he gave me set me in motion to begin revamping the consulting I already do and the products I already have.
Instead of advising me to do more, he advised me to do less–with more effect. I jumped into action and worked into the wee hours of the morning several nights in a row to do everything he recommended–consolidate, eliminate, and expand. This included my product line, my media coaching packages, and my strategic marketing planning sessions–like brainstorming with publicity firms to develop angles, ideas, pitches and segments for their clients. I’m still doing that. It’s an ongoing process to refine my current offerings and to delete what doesn’t serve me or my audience any more.
This principle of reworking what I already have resonated with me as it’s exactly like creating a soundbite. I listen to how you speak naturally, then train you to say more with less words. You have all the knowledge inside you, you just may not know how to package it. I can easily do it for other people. Not so easy for myself! We all need other eyes and perspectives on our work as we’re often too close to it to be able to see all the other options.
One of my gifts is being able find hidden revenue streams that may be staring you in the face. My other superpower is to find your Joyspot(tm), the place where joy and profit meet. Many times what comes easiest to us we ignore. Other times a simple re-packaging or repositioning is all that’s required to turn a failure into a success. So if you would like to explore making 6-7 figures (and finding YOUR Joyspot(tm) in 2015 I have one opening for a long-term client and one short term one. I’d love to help you find what makes you come alive. Tell me a bit about what your aspirations here. I’ll connect if I think we’re a good match and that I know in my bones I can help.
At some point, pretty much every business owner dreams of getting featured in the media.
From a quick one-line mention in a local blog…
to a glamorous booking on The Today Show…
media attention feels amazing!
But in my experience, many people jump the gun and try to get booked in the media before they’re truly ready.
They spend countless hours writing pitches and press releases (or guest posts for online magazines and blogs)… when they don’t even have the basic business essentials (like a website, a mailing list, or enticing product descriptions) in place.
That’s kind of like inviting 500 people to the grand opening of your cake shop… except, oops. You don’t actually have anything to feed them. It’s a huge waste of time and energy for you — and a big disappointment for the people that you want to serve. (“Wait, I thought there was going to be cake!”)
If you’re taking action to get yourself booked in the media… terrific.
But I’d recommend pressing PAUSE until you’ve completed the following checklist — which will help you to determine if you’re actually ready for media exposure or not.
Before you pitch yourself to the media, whether it’s a local blog, a national radio show, an international trade journal, or anything in between…
Make sure that…
1. You have a website.
This may seem like a no-brainer, but even in this day and age, many business owners… don’t! You don’t have to be a computer genius to put together a simple site using About.Me or Squarespace. Both are designed for tech-phobic people. If you can handle Facebook, you can handle these tools, too.
2. Your website clearly states who you are, what you do, and what people should do next… if they want to learn more about you.
You wouldn’t invite people to your home and then slam the door in their face. You’d usher them inside, show them where to hang their coats, and then guide them into the living room and give them snacks. Your website needs to make people feel welcome and show them where to go, first, whether that’s your About page, your Blog, your Shop, or your mailing list. Speaking of which, make sure that…
3. You have a mailing list.
If you made an amazing new friend at a dinner party, you’d ask for their phone number, or email address, right? You wouldn’t want them to slip away… you’d want to stay in touch!
You want to stay in touch with new clients and customers, too. Use a simple platform like MailChimp to put a mailing list sign-up form on your website. Feeling overwhelmed by the technical stuff? Hire a geek on Fiverr or Elance to do it for you. It’s well worth the (minimal) cost.
4. You have a FREE offering, a treat, a surprise, or something for people to enjoy.
It doesn’t matter if you’re a psychologist, a dog trainer, a painter or a politician. Give your new website visitors SOMETHING to read, watch, listen to, think about, or peruse. Give them a reason to stay, explore, and get to know you and your work a bit better. If you don’t have anything for people to dig into to, they won’t stick around for long.
Again, to use the cake shop metaphor, that’s like throwing a grand opening party… and then forgetting to serve up the treats.
5. You have a PAID offering, product, service or book for people to enjoy. (And it’s easy to find.)
The whole point of getting featured in the media is to inspire your audience, make an impact… and, of course, make some money!
If your current products and services are completely confusing, tricky to purchase, poorly described, or buried deep in the belly of your website where they’re nearly impossible to find, that’s a problem.
6. You have a bio — or About page — that shows your credentials — but also reflects your natural voice and personality.
Many business owners agonize over writing a bio, but it doesn’t have to be a dreadful experience. To take some of the pressure off, remember that your bio doesn’t have to say EVERYTHING about you. It just has to share enough information to make your reader feel intrigued and excited about your work. Think: “Coming Attractions.” Not: “Feature Presentation.”
So… how’d you do?
If you passed this pre-media checklist with flying colors, congratulations! Pitching the media will be a smart use of your time, because you’ve already laid the groundwork in advance.
You’re ready to welcome new, curious customers into your website, or blog, or wherever you do business. You’re ready to entertain them, inspire them, and of course… sell your work!
If you didn’t do so hot on this checklist, don’t despair.
Help is on the way. 🙂
Starting in January 2015, I’m swinging open the doors to The Sell Yourself Without Selling Your Soul™ Membership Club.
Inside this club, you’ll learn how to get booked in the media, but also — and more importantly — how to prepare for your time in the media so that your hard work pays off.
Everything listed in the checklist, above? We’re covering that. And so much more.
The club is just $25 a month.
Because learning how to bring your products, your services and your message to a bigger audience shouldn’t come with a 5-digit price tag.
You can register now and stay as long as you like.
The club is ongoing, and there is absolutely no penalty if you choose to end your membership.
And be sure to check out the charter membership as that will go away before we start.
Learn more and sign up here.
See you in the clubhouse.
Hard copy magazines are still one of the best places to get publicity for your product. According to The New York Times, “42 percent of people under 30 and 50 percent of people above 30 read magazines.”
If you’re looking to get your product into magazines you’ve got plenty of opportunity — off the Internet. When the right magazine features your product, it can increase business – sometimes exponentially – and bring attention to a previously unnoticed, or even unpopular product.
One of the quickest ways to catapult your product is to get it into the hands of celebrities. When a celeb dons a dress or accessory, or imbibes, indulges, eats or uses something for themselves or for their kids, it can mean outrageous sales.
Having your product used or seen on the famous creates instant approval. Plus you get the extra zing of sex appeal. Nothing has an effect like a splash of Hollywood to bring a bit of glamour to any product.
But you don’t need a celebrity to make a smash. There are many publicity paths for your product.
Here are the 5 best ways to get your product in magazines.
1. How to Get Your Product into the Hands of a Celebrity.
Dreaming of Angelina sporting your new product? J-Law showing off a piece you created? Discover how you can make it a reality.
2. How to Get Your Products onto the Beauty Pages.
Packaging, small talk and a few other key things can get you into magazines like Allure & People…intrigued? Read more.
3. How To Get into National Magazines.
Want your business splashed on the pages of a glossy mag? These marketing experts tell you how to make it happen.
4. How to Get Your (Handmade) Products in Top Magazines.
Photos matter. You’ll get some guidance on that, plus some a couple of pointers on getting your gifts sold in the UK. (Hint – you need to niche).
5. Five Easy Tips to Get Your Products Featured in Holiday Gift Guides.
Did you know that mag editors start choosing items for their holiday gift guide in June-August? Find out how to be featured.
Attend the FREE (Virtual) Product Publicity Summit
Whether you have fashion, apparel, accessories, eco-products, baby & kids products, home decor, stationery or any other type of products that can be featured in the media, you’ll find lots of great advice at this FREE Summit, March 3-14, 2014. You’ll discover tips and strategies for connecting with top magazine editors, learn what NOT to say when reaching out to editors and find out how to get your products on national TV and more.
Get into the Holiday Gift Guides
The Gift List includes holiday-related features being planned by the wire services, TV and radio shows, and newspapers. Tips include everything from how to submit photos to specific kinds of items the editors are looking for. You get leads and pitching tips for thousands of media that feature special gift sections for consumer products (No services or destination travel/vacations). It includes national as well as dozens of regional and smaller outlets looking for unique home products. Plan on a 6-month lead time for placements so you don’t miss any deadlines ad the giftlist is coveted and competitive. This is essential if you have a product. Take a free test drive.
Get a Free List of 2014 Magazine Editorial Calendars
Editorial Calendars can be found in advertising sales kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication’s website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.
Here is a list of Top Magazine 2014 Editorial Calendars. Included are: O, the Oprah Magazine, InStyle, Better Homes and Gardens, Parents, People Style Watch, Fitness, Ladies Home Journal, Every Day with Rachael Ray, Traditional Home, Woman’s Day, Martha Stewart Living, and more.
Join Blogger Linkup to Get Blog Coverage
Blogs can be an excellent way to get the word out on your product and can be every bit as powerful as a magazine placement – if the fit is right and the blog influential. This free service targets bloggers. Sign up at no cost at to become a guest blogger or source.
Pitch Your Products to Trade Magazines
- Earnshaw’s – for baby and kids products
- Stationery Trends – for paper goods and stationery
- Museums and More –for products that would sell well at a museum store, such as home and garden, gifts, decorations
- Gift Shop Magazine – for apparel, accessories, baby and kids items, gifts, jewelry
- New Age Retailer – for jewelry, apparel and products that appeal to the spiritual and new age customer.
(Courtesy of Andreea Ayers)
Contact Any Celebrity
You can search this private database of celebrities. Inside you’ll find 67,100+ Celebrities, 13,100+ Representatives & 7,100+ Companies. So if you’re looking for a celebrity to tacitly endorse your products by using or wearing them, celebrity spokesperson, a charity partner, a blurb for your book, this is the place to go.
Attend Upcoming Consumer Product Events
Held in Los Angeles, Anaheim, Las Vegas and New York. Consumer product event connects consumer packaged goods with the press who are looking to report about them. Submit your product for consideration.
By Susan Harrow
One of the most common questions I get from clients and workshop participants is: “I always get shaky and nervous before any kind of business conversation — whether I’m trying to get a client to hire me, in a job interview, or trying to talk about my work in the media … pretty much anywhere! Any tips on how to calm down + appear more confident?”
When we humans feel ‘shaky’ and ‘nervous,’ our instinct is to over-prepare.
We think we need to do more research, memorize more notes and pack more information into our spiel.
But that’s actually very stressful — and rarely helpful.
The BEST thing to do when you’re feeling nervous is exactly the opposite — simplify, simplify, simplify.
Do + say less.
Rather than cramming like you’re getting ready for a high school calculus test, you want to re-discover the essence of what this conversation is about, in the first place.
You might begin by asking yourself two simple questions:
What does my audience / client / customer need most, right now?
How can I help?
To give you a few examples …
What does my audience / client / customer / interviewer need most, right now?
- Tips on how to lose weight, by the start of summer.
- Meditation techniques to calm her nerves, on her wedding day.
- A delicious new recipe for dinner, tonight.
- A major shake-up in the way they think about parenting.
- A personal or professional story that shows I have the skills they are seeking.
How can I help?
- By delivering those tips.
- By doing a guided meditation, on the spot.
- By demonstrating the recipe + offering a few surprising twists.
- By telling a true story + challenging parents to do something differently.
- By giving an example of how I would succeed in their workplace environment or culture.
Photo credit: Mitchell Joyce
If you can answer those two questions for yourself, there’s really nothing more you need to do — other than follow-up with an offer to keep connecting with you!
And when you can focus on those two questions, you’ll feel a LOT less nervous, because you’ll know — if nothing else! — that you’re ready to be of service.
Of course, the BEST way to prevent shaky-voiced nervousness is to simplify your message + prepare your sound bites before you actually need them.
The more comfortable you get with your sound bites, the less you’ll sweat in the spotlight — and the more you will shine!
Ready to hone your sound bite skills and prepare ones that will yield results? This post will show you how.
Last week, when I was on a walk, some boys were selling bracelets and rings made out of colored rubber bands. I stopped at their lemonade/jewelry stand by the side of the road and looked through their goodies. I wanted to get a ring or everyone in my writing group. As I chose a number of rings the little boy who made them started doing the math and adding up everything in his head and shouting out the numbers each time I picked up a ring – even before I chose it. He was so anxious to get the sale – but he didn’t care about me.
They were a dollar each. I said, “Wait, I’m not done yet.” But he kept shouting out the numbers. Totally focused on how much he would make.
Then his big brother stepped in and said, “It would be nice if you charged $2.50 for three of them.”
He said, “No. They are a dollar each. Three rings for three dollars.”
His big brother said again, “Yes and it would be nice if you gave her three of them to her for $2.50.”
Pause. No response from the little brother.
Big brother: “It would be nice.”
Finally, the younger brother gave in.
So it wasn’t fully given. Which makes a difference in how the giving feels. I would have appreciated my rings even more if the younger brother had given wholeheartedly.
As a little something that “would be nice” I have pulled together some of my most popular posts and free stuff so you can fill yourself with some goodies after Thanksgiving and through the holidays when you’re enjoying family and friends after a feast or get-together.
First, the most popular webinar / live training of the year….
THE #1 MOST POPULAR WEBINAR
Become a Celebrity in Your Niche [Podcasting]
Save your seat now (choice of times!): http://bit.ly/PodcastKG
THE 3 MOST POPULAR POSTS
9 Steps to Be a Thought Leader — and Become a Media Darling
5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
Fabulicious: 5 Strategies to Prepare You for a TV Interview – My Personal Secrets
What is one TV appearance secret you can share? Love to hear!
Have a wonderful holiday season!
May the gifts you share be extraordinary.
May the love you give be wholehearted.
May the way you live be inspiring.
I need to lose 20 pounds. I wish I had less wrinkles. My butt is too big. Look at my wobbly double chin. She’s a liar. I don’t believe a word she’s said. What a schlump. Is that any way to sit in a chair?
These are actual phrases that clients said to me in the past 23 years I’ve been a media trainer and consultant. When I media train my clients for TV shows most of them first fret about their appearance. Sound bites take a back seat to clothes, expressions, body language and butt size. Shame, fear, insecurity, all rear right up. The question, “What will people think of me?” takes center stage.
And rightly so. In three seconds your audience has already decided whether they like, trust, respect, believe, and will buy from you. So how much of what people think of you has to do with your clothes, facial language, body language, and demeanor as well as the look and feel of you? A lot.
But here’s the silver lining. People follow your lead. If you feel like a slouch you’re directing people to think you are one. If you radiate beauty and good health even while toting extra pounds, we may notice your heft, but we forgive it for your verve. And while I know that a TV appearance isn’t going to help you get over your childhood issues any faster, there are still strategies that can help you be fabulicious, increase your business, and stop thinking so much about your butt.
But, because the question I get most is about looks, I’m going to address how to prepare now, in advance, BEFORE you get booked on TV so you’ll feel your Fabulicious best when your day in the sun arrives. No scrambling for clothes that don’t accentuate your best features. No last minute panic about how you look. You can’t lose 20 pounds overnight but you can focus your full attention on what you can give your audience that only you can. In the brief time you have – two to four minutes – on Good Morning America, The Today Show, CNN, or Fox, you can deliver your sound bites with generosity and wit.
1. Clear your mind.
Drink Bulletproof coffee. I start every morning with this special coffee combined with unsalted Kerrygold grassfed butter, MCT oil and collagen. This combo was created by Dave Aspry who bio-hacked his body to lose 250 pounds and gain optimal health. This is potent coffee that is organic and doesn’t contain any toxins normally found in commercial coffees. You combine the coffee with Upgraded Brain Octane oil (which is fat-burning))that is 12x stronger than coconut oil, for maximum cognitive function.
In English that means peak brain performance – a clear mind. Aspry says that you can, “Learn to be perfectly focused in any situation — in one week.” He says, “In this protocol, you eat no protein and no carbs at all in the morning, instead enjoying a Bulletproof Coffee. That provides the most energy and the least hunger for about eight hours. Adding in the collagen “delivers low inflammation, high quality, and heat stable protein to my coffee without affecting the taste.”
According to Tim Ferriss, author of, The 4 Hour Body, eating protein within 30 minutes of waking up is essential for losing weight. Even if you don’t want to lose weight, this coffee will sustain and nourish you while giving you clarity of thought. Exactly what you need in a media pressure cooker situation.
Yes, there is decaf as well, however I didn’t find the same effects with it. And since I’m sensitive to caffeine I combine half decaf with half caf beans – just so I could drink more of the delicious stuff. Otherwise I could just have one tiny cupful. (And I wasn’t a coffee drinker at all before this. Green tea was my go to morning drink, which I still enjoy after I have my Bulletproof coffee).
You’ll be the judge of how much you can drink without getting a buzz on. I suggest you sip a small cup and wait fifteen minutes so you can judge the effects. Also, add as much butter as you like. I admit I was first horrified at the thought of dumping a half stick of butter into my coffee. I thought it would taste disgusting. But it’s like putting cream on steroids, rich and smooth. I prefer a bit more butter than my partner so I add in an extra pat into my cup after he’s made it. You’ll discover what works best for you. While you’re on the Bulletproof website check out the Podcasts and articles about everything from upgrading your IQ, losing weight and sleeping less.
2. Slim down.
Do T-Tapp and Lose 2 Dress or Pant Sizes in 30 Days.
You’re a month away from a smaller, more toned you. I went from a size 8 to a size 6 in a month (I’m now a size 4), Lisa Earle McLeod lost 2 dress sizes and got back the flat tummy she hasn’t had for 10 years. Teresa Tapp first created this program for models to get back into shape after pregnancy. No one cared about their weight. What mattered was size – so they could fit into the proper clothes that they were modeling. Tapp says it’s all about the inches and loving what you see in the mirror —not what the scale says.
If you’ve got a media appearance coming up and you want to get in tip top (T-Tapp) shape ASAP. Order either Total Workout, Basic Plus, T-Tapp MORE or Total System. (Read the descriptions to find the right program for you.) My sweetie is doing it in the living room right now. Yes, it works for men too. Also check out WhiteBrite, a teeth whitening spray that doesn’t make your teeth sensitive and hurt (like all those other whitening kits), so as a TV guest your smile can be as bright as your information.
3. Tone up.
Want to know the Hollywood stars secret to looking great, staying fit and getting a flat stomach fast without exercise? The Flexbelt. Essentially you strap the Flexbelt around you waist and it contracts your muscles like you’re doing sit-ups — while you’re walking around getting stuff done.
I put it on first thing in the morning before I brush my teeth, feed the cats, start my day. I use the butt and thigh belt too and also the flexbelt for the arms. The great thing about the Flexbelt is once it’s on you can just go about your business so you’re getting a workout while you’re answering your email, talking to clients, working in the yard. Do it daily for a few weeks and then 2-3 times per week or as needed. Once you get in the habit it’s simple to stay in shape.
4. Release your fears.
The Sedona Method is one of the fastest, simplest and most effective methods to instantly release uncomfortable or unwanted feelings on the spot. It’s also a tool to let go of current or long-standing pain. Whether it’s fear of speaking, becoming a more public person, losing weight, or letting go of stress, or past issues or trauma, this will help you achieve your goals effortlessly and with great joy. It also works to get to the root of physical and emotional pain.
I learned these techniques long ago and still use them when a client confronts me, or when the media springs a surprise question. I particularly like the technique of going back and forth between opposite extremes to neutralize forceful feelings – just one of the things you’ll learn and keep using as long as it serves you. This course is essential if you’re getting ready to go on a media tour!
Whip up a green smoothie.
This is my own special green drink smoothie recipe that helps make your skin gloriously golden and nourishes you at a cellular level. You’ll see a noticeable difference in your skin, vibrancy, and energy almost immediately.
I use all organic ingredients and buy from the local farmer’s market when I can and mix this up in the Vitamix that chops every part of the fruits and vegetables so you get the most nutrition. We grow chard, cilantro and parsley so I dash out into the garden to snip a few leaves before the birds and other animals get them (which is often).
I pick dandelions from the neighbor’s lawns and look for the tender, young ones without a stiff stem. You can buy dandelions at Whole Foods if you don’t want to ferret. As a child when we’d visit my nana and grampa they’d send us kids out into the yard to pick dandelions to put in the salad to give it some bite. According to the USDA Bulletin #8, “Composition of Foods” (Haytowitz and Matthews 1984), dandelions rank in the top 4 green vegetables in overall nutritional value. Who knew a weed could be so nutritious?
Ingredients for green smoothie
½ cup water (or more as needed depending on how thick you like it)
½ cup virgin olive oil (I do 15 glugs vs. measuring).
1 frozen banana
1 large sweet apple (I like Pink Ladies, Yellow Golden Delicious or Fuji)
1 large carrot
1 large avocado
Tamp down these ingredients into the above mixture before you restart the Vitamix.
1 generous handful of spinach
2-3 large leaves of chard with the stalks (to taste as this can make it bitter)
2 sprigs of parsley
2 sprigs of cilantro
5 leaves of dandelion
1 stalk celery
Optional: Add frozen blueberries for added anti-aging benefits. Adjust the sweetness to taste by adding more fruit. You can add grapes, which are nutritious, but high in sugar, for additional sweetness if you like.
We’ve concentrated on honing and toning your face and body in order to move you to a place where you’re not worrying about how you look so you can focus on what matters most – your message. Victor Hugo said, “Concision in style, precision in thought, decision in life.”
Audiences look for consistency in your message and in your life. One of my clients is a well-known motivational speaker who naturally also talked about health and wellness as well as the process of transforming the mind. But one thing was out of synch. He was fat. In a kind and considerate way his wife pointed out the discrepancy. So he created an exercise and diet regime for himself. It wasn’t easy as he loved apple pie and ice cream and didn’t care much for lifting weights. But he did it. So now the overall message he’s conveying is consistent with his teaching.
Take what works for you from these strategies so you can feel good inside and out. The French have an expression, “Bien dans sa peau,” to feel good in your own skin or to be at ease. When you’re relaxed and calm we’re right there with you.
By Steve Harrison
When you respond to a media request, how will the journalist or producer decide whether to interview you or some other expert? It often depends on who provides the best sound bite.
I’ve been amazed at how many people take ten sentences to say what could be said in one or two. Developing the ability to speak in sound bites is easy if you know a few key techniques.
Steve’s commandments on speaking in sound bites:
1. Keep it short. Say what you have to say in one to two sentences, no more.
2. Be specific and vivid. In an interview with Business Week, Donald Broughton, an analyst for Avondale Partners, LLC, was talking about the stocks of two railroad companies: Union Pacific and Burlington Northern. Notice the language he used to make what would otherwise be a boring statistical trend truly memorable for the journalist interviewing him:
“It’s one thing if you steal dirt from my front yard, and it’s another if you break into my house and take my sterling silver,” Broughton said in an interview. “For six quarters, Union Pacific’s been walking around Burlington Northern’s house and taking as much silver, jewels and flat-screen TVs they can get their hands on.”
That’s speaking very specifically, and (this is another hint) vividly. It’s no surprise that of all the different analysts that journalists could quote, they quoted Broughton. He knows how to speak in sound bites.
3. Express a solid opinion. Many people are afraid to voice their opinions because they fear that others will disagree with them. But people who are good at giving sound bites know that the media are looking for clearly expressed opinions. If some people don’t disagree with what you’re saying, you’re probably not saying much.
When Warren Buffett was interviewed about the tax that President Obama wants to levy on financial companies, he said, “Look at the damage Fannie (Mae) and Freddie (Mac) caused, and they were run by the Congress. Should they have a special tax on Congressmen because they let this thing happen to Freddie and Fannie? I don’t think so.”
His willingness to express a solid opinion got him quoted. But did you also notice how he made a comparison? We’ll talk more about that in a minute.
Now I want to share with you some secrets I’ve learned by studying two sound bite masters. One is Warren Buffett, as I’ve already mentioned. The other is Robert Thompson, arguably the most quoted university professor in the world.
Thompson is a professor of television and pop culture at the S. I. Newhouse School of Public Communications at Syracuse University and the author of six books, including Television in the Antenna Age: A Concise History.
I discovered him by reading an article in the Associated Press by Jocelyn Noveck (dated May 14, 2007) which referred to him as “the most quoted man in America,” next to the president.
He is so good at giving sound bites that he’ll sometimes get 60, 70 or even 80 media calls in one day. If you just Google his name, you will see that he has been quoted virtually everywhere. He has been quoted in the New York Times more than 40 times in the last four years. In fact, he’s been quoted so much that some newspapers even have a moratorium on quoting him.
“Unlike many people in his position, he almost always finds an angle or perspective that I haven’t thought about,” says AP television writer David Bauder.
Here are some more principles on speaking in sound bites that you can learn from Buffett and Thompson:
4. Repeat the same word. In describing Paris Hilton, Thompson said, “She’s the non-story that keeps on being a non-story.”
When giving advice about investing, Warren Buffett said, “Be fearful when others are greedy and greedy when others are fearful.”
You can see how in both examples repeating one or two words gives the statement a memorable sound and makes the point succinctly.
5. Compare something to something else that everyone knows about. In describing Katie Couric’s debut on CBS Evening News, Robert Thompson said that her first broadcast would be “some of the most scrutinized frame-by-frame video images since the Zapruder film” (of John F. Kennedy’s assassination).
By using a comparison to an example that nearly everyone is familiar with, he was able to make his point in a memorable way.
Thompson uses this technique often. When speaking about the Grammy Awards, he commented, “With the extreme fragmentation of music, the fact that you can still put on a mainstream award show, like the Grammys, as opposed to a funky, niche show like the VMAs (the Video Music Awards), is really kind of amazing.”
6. Speak in metaphors. When talking about Fox News, Robert Thompson says, “They want to be the David of David and Goliath, but they are the Goliath.”
When speaking in this type of short metaphor, Thompson makes his point in a way that gets the media to pay attention and quote him, rather than another communications expert.
It’s critically important to use sound bites when you’re being interviewed by the media, when you’re responding to media and whenever you’re writing a press release.
I learned this firsthand as a painful lesson. I once sent out a press release that got picked up by a newspaper, but they didn’t quote me in the story. They quoted somebody else. Why? Because I forgot to include a really good sound bite.
Don’t make the same mistake. Make sure that every press release or pitch letter you send out includes at least one memorable sound bite that is so good, so pithy and so memorable that they feel their story won’t be nearly as good without it. They’ll be grateful. And you’ll be thrilled with all the media coverage you receive.
Want to meet over 100 top media face to face? You’ll get some media training there to help get your sound bites down. Apply now to reserve your spot.
Attend the National Publicity Summit in New York. Previous attendees have been featured on Today Show, Good Morning America, The View, Fox News, O the Oprah magazine, Entrepreneur, Time and many others.
To apply, go here now.
Excerpted from the new book Entrepreneur Magazine’s Ultimate Guide to Pinterest For Business by Karen Leland, Sterling Marketing Group.
What pushes one person or companies Pinterest past unknown to being a star player? In short it’s your ability to curate and promote content that is meaningful, attractive, social media friendly, and on message with your brand. To build up a bigger audience on your Pinterest put these 7 strategies in place.
1. Build More Niched Boards
Take a look at the most popular players on Pinterest, and it will become clear they have a plethora of boards, usually between 50 and 100, on average. It’s also obvious that those same users have gone to great efforts to make their boards as niched as possible so they stand a better chance of being found (and followed) by a targeted audience. For example, if you’re a cookbook writer, a single board named “desserts” that features all manner of sugary goodies would work, but you might draw more followers if you took that same board and split it into four:
- Pies and cakes
- Cookies and bars
- Ice creams, sorbets, and puddings
By refining your boards to be more relevant to the people who are the most interested in those specific topics, you increase your chances of getting followers.
2. Jump on the Trending Topics Bandwagon
People, places, and events that are popular at the moment make great bait for finding new followers. Topics that are trending will be getting keyword-searched on the site, and if you have a pin that fits, you stand a good chance of picking up some of that traffic. Reachli.com says that pins related to trending topics see an average 94-percent increase in click-throughs. So it pays to pay attention to the trending topics on Pinterest and to what’s trending on other social media sites. A few great resources include:
Post to Your Most Popular Boards
For those boards of yours that have a significantly larger following than others, post with slightly more frequency. Since more people are following these boards, your chances for a higher rate of repins—and hence new followers—is greater.
3. Follow High-Profile and Highly Relevant People
While the criteria for whom you follow should first and foremost be the relevance of their pins to your business and brand, there’s a case to be made for having at least 10 percent of whom you choose be the big dogs in their fields. By following these power players, you increase the chances that they’ll follow you back, repin, like, and comment on your images, and give you greater exposure to their large followings.
4. Use Keywords in All Your Pins
Paying attention to SEO is a significant part of pinning. The more on target you are with the keywords you use in your boards and pin descriptions, the more likely you are to draw followers searching for and interested in those topics.
5. Promote Pinterest with Your Email Newsletter
Given the stringent no-spam requirements that exist for email marketing today, it’s a safe bet that the people already on your distribution list want to hear from you. Several ways to build your Pinterest following with a newsletter include:
- Announcing your presence on the site in a regular newsletter you send and encouraging readers to click through and follow you.
- Sending out a pithy, photo-heavy announcement about your Pinterest, inspiring your tribe to find out more.
- Enticing readers to visit your Pinterest by placing a Pinterest icon that links through to your page on all email newsletter communications and featuring a “hot” pin or two you’ve recently posted.
6. Add Pinterest to Your Email Signature Line
You have the opportunity with every email you send to anyone—client, potential client, friend, colleague, stranger you just met on the airplane—to promote your Pinterest and gain followers. Simply add the dedicated URL of your Pinterest to the end of your signature line, where the links to your other social media (website, Twitter, Facebook, LinkedIn) live, and allow people to follow you with a single click.
A good best practice is to always check out a new follower, or someone who has liked or repinned one of your images, and consider whether you want to follow them back. Some of the criteria to take into account include:
- Are they a major player in the same space? If so, consider following them, since your audiences are likely to be the same.
- Are they pinning interesting, beautiful, or highly informative content? If yes, they’re worth following as a regular resource for repinning.
- Are they someone on whose radar you’d like to be? Following someone increases the chances they’ll follow you back and gives you regular opportunity to comment, like, and repin their images.
Get your 4 free bonuses here: http://bit.ly/PKaren
50 Ways to Use Pinterest For Your Business. A cheat sheet of Bronze-, Silver, and Gold-Level Tips.
Bonus Chapter 18: Pinterest in 15 Minutes a Day available online only, this chapter shows you how to make the most of Pinterest Monday – Friday, in just 15 minutes a day.
Pinterest Podcast: 14 Types of Boards Every Business Should Consider Creating with Karen Leland, author of Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business and President of Sterling Marketing Group.
Pinterest Webcast: If you are new to Pinterest, or want to up your game, this short and information-packed webcast will show you the best ways to use Pinterest to promote your book, business, or product.
Karen Leland is the bestselling author of 8 business books including the recently released Entrepreneur Magazine’s Ultimate Guide to Pinterest For Business, which can be purchased at http://bit.ly/Amazonbook. She is the president of Sterling Marketing Group, where she works with small businesses and Fortune 500 on building stronger personal and team brands. She writes the Modern Marketing Blog at www.karenleland.com.