Posts Tagged ‘Publicity’
3 Biggest Media Appearance Mistakes Women Make That Dilute Their Power—and How Not To
Summary: 3 Media Appearance Mistakes Women Make include being too polite: Interrupt politely by using the person’s name or piggybacking on someone’s idea. Women apologize before introducing ideas: Just state your idea confidently. They can downplay their knowledge or ideas: Instead lead with your expertise and establish credibility. Learn how to choose the right situations…
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Should You Read from a Script OR Speak from The Heart?
Summary: When it comes to speaking, should you use a script or speak from the heart? The advantage of scripting is that it helps you stay on track and focused, while still allowing you to speak from your heart. However, being too tied to a script can limit your flexibility. On the other hand, speaking…
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Make Mistakes – Media Training Tips
Summary: Research shows that people actually like you more when you make mistakes because it makes you relatable. While it may feel embarrassing, these moments create excitement and spontaneity. Embracing imperfections allows others to connect with you on a human level, creating memorable experiences. Make Mistakes Hi everyone! Susan Harrow, media coach, marketing strategist, author…
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Be Yourself – Everyone Else is Already Taken!
Summary: People often believe they need to be like someone else in a media situation, but this is not true. Oscar Wilde said, “Be yourself, everyone else is already taken.” Embrace your unique knowledge, personality, and quirks. We want to see the authentic you. Be Yourself Hi everyone! Susan Harrow, media coach, marketing strategist. author…
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Founders, Don’t Wing It – How to Pitch Investors Successfully
Summary: Founders shouldn’t wing it when pitching investors. Role-playing different scenarios and personalities is key in order to showcase oneself as a good representation of the company. This demonstrates that the founder is an excellent leader who can handle difficult situations and pressure. It is important to prepare for worst-case scenarios, including dealing with challenging…
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3 Simple Steps to Turn Media Interviews into Sales
SUMMARY: “Incorporate these three simple steps to transform media interviews into sales opportunities. First, infuse your messaging with anecdotes that tie your past experiences to your present expertise. Second, highlight client successes to showcase the impact of your product or service. Finally, share personal stories of suffering with authenticity and wisdom to build trust and…
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