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Videos

How Can I Get on TV? 6 Simple Steps to Skyrocket your Success

 

When I was preparing for my media tour for my book, Sell Yourself Without Selling Your Soul, I thought that I’d love being on radio and despise being on TV. I’m kinda shy and don’t really relish being in the spotlight. Radio, you can be in your fuzzies, sip your tea, and snuggle in with a cat on your lap.

But it turned out I loved TV. The fast pace, the thinking on your feet, the excitement of the cameras, suited my style and temperament. What I didn’t love was sitting back stage in the make-up chair for an hour while a stranger fussed with my face and hair slathering on grody make-up and misting me with hairspray. I don’t even like to put mascara on myself let alone have someone else that close to my eyes. It’s pretty darn personal.

So when Matthew Kimberley asked me to do a masterclass for his website,daily success deals via Skype split screen video, my first thought was…oh no there goes an hour out of my already hectic morning doing make-up.

Matthew Kimberley

But, then I remembered how much I loved doing TV. And since I would be talking all about getting on TV I just decided that I’d reward myself with delicious smoked salmon and cream cheese on a toasted gluten free bagel to start the morning right. Our cat Lucky is always at the ready as soon as I take the cream cheese out of the fridge so he can get his dab.

There’s no opt-in you can just see it as soon as you get to the website. But it only stays up until Monday April 29 so mosey on by.

http://bit.ly/1shvideo

Confession. It took me longer to do my make-up than it did to make this video. And no, that’s not a bullet hole in the art piece you see behind me in my office. It’s a vintage Purina Dog Chow Tin. I think the holes add to its charm.

You’ll learn:

  1. The biggest mistake you can make when it comes to getting on TV that can ruin everything.
  2. How to get chosen over your competitors-and still play nice.
  3. How to make yourself irresistible to TV producers.
  4. What you need to think about BEFORE you get booked on TV. (This can make the difference between making a fortune and not making a dime.)
  5. What to wear on TV. (Hint: we talk about socks).
  6. How a flash-drive can be save your skin and your show.

Plus, you’ll get to see something in Matthew’s hotel room that will surprise – and we hope – delight you.

http://bit.ly/1shvideo

To seeing your name in lights,

Susan


PR Downton Abbey Style: 5 Things You Can Learn From Their Social Media Campaign

 

Downton AbbeyI’m losing sleep. My sweetie and I curl up on the couch to watch hour after hour of Downton Abbey. We just started season two and already my mind is buzzing about all the ways the content in each episode has great examples that apply to publicity.

The award-winning British drama created by Julian Fellowes has America hooked. Me included. It’s like watching a Shakespearean play, a soap opera and a political thriller all in one. It’s got it all – romance, rivalry, deception, and intrigue. The same elements you can use to promote your business, book, product, service or cause.

Let’s take a look at how the masterminds behind the publicity campaign for Downton Abby and Masterpiece are using social media and how you can use those same strategies when you take center stage. Olivia Wong, Senior Account Executive, National Marketing at WGBH Educational Foundation, the station behind Masterpiece and Kevin Dando, Director of Digital Marketing and Communications at PBS discussed how she used social media to get audiences engaged and keep them involved in the drama.

1. Peek Behind The Curtain.
To launch the show Olivia Wong approached Downton Abbey from the viewpoint of the fans. She gave them a behind-the-scenes looks at the filming of Season 2, and let them in on cast/crew video Q&A’s.

Likewise your audience wants to know private, juicy, behind-the-scenes tidbits of whatever you’re promoting as well. They particularly want a peek into your private life. Notice I said peek. This means that you reveal select tidbits chosen in advance that will give your fans a look at your skirt – not under it.

I advised a New York Times best-selling author I just media coached for his current book tour, to share experiences not covered in his book. Instead of reading a chapter out of his book at book signings – that brings on the snooze patrol especially for people who have already read it- he’s going to bring personal letters he received in response to his last best-selling book that would break your heart if you heard them. By sharing part of his private life – and the private lives of others – with his audience he will create an intimate bond with them.

2. Hold Live chats.
The live chat with Hugh Bonneville (Lord Grantham) on January 30 had 4900 live readers and 2100 comments during the 1-hour chat (wowza!). The Laura Carmichael (Lady Edith) chat on February 6 had 4200 live readers and 1700 comments during the 1-hour chat.

You audience wants to know you. What you think, what you eat, what your life is like, what your house looks like. Even if it’s not as royal or regal as Downton Abbey.

They are also keen to see how the cogs turn – the process for developing your business, book, product, service or cause. They want to know the some high points of your experiences. They want to be privy to your highs and lows, your ups and downs, the near disasters that almost took you down. In a word, they want drama.

Internet marketers often use webcasts to feature their “fans”, the clients, customers and course participants who have had great success with their programs or services. And they aren’t necessarily who you think. It might surprise you to know that they aren’t the most well-groomed, slick, sound bite prepped guests.

In our Jack Canfield mastermind day at Canfield’s house in Santa Barbara, Internet marketer Mike Koenigs mentioned that the testimonial that played best for one of his products was a slow talking southern man in everyday clothes who rambled along telling a less than succinct story.

Your audience relates to people who they believe are “normal”, likable and sincere. Not the smooth talking fancied up types in designer togs sporting Rolex watches who never utter an “um” or make a gaffe. Those types often inspire jealousy and make people feel less than.

3. Make Memories on Facebook.
Downton Abbey’s Facebook page features clips and quotes of memorable moments – with a special focus on the Maggie Smith character Dowager Countess of Grantham who is known for her sharp tongue and quick wit. We love sound bites in the form of quotes and witticisms. Here is a one in a collection of zingers:

Lady Grantham: “You are quite wonderful the way you see room for improvement wherever you look. I never knew such reforming zeal.”

Mrs Crawley: “I take that as a compliment.”

Lady Grantham: “I must have said it wrong.”

Images with quotes embedded in them are super popular and create instant engagement and Downton Abbey’s facebook page makes liberal use of them.

With the intense popularity of all the different types of cooking shows recipes are unfailingly viral. Even if you don’t have a food recipe you can create a recipe for something that relates to your field.

And don’t forget to cross reference your other social media. Like this post which encourage Facebook Fans to hop over to Downton Abbey’s Pinterest pages: Easter, a time for family and of course, a big feast. What will you be cooking up? Have a look at our Eat, Drink & Be Merry Pinterest board where there are brand new Downton Abbey inspired Easter dishes. (PR for these Pinterest and Facebook pages is run by UK counterparts vs. PBS or Masterpiece.).

4. Create a Top 10 Video.
Who couldn’t love: Downton Abbey: Top 10 Maggie Moments. You could do a top 10 anything. Top 10 funniest features of your product. Top 10 best scenes in your book. Top 10 worst things that happened inventing your new recipe. You get the idea.

5. Expand the brand.
By live tweeting during the Emmys Olivia Wong let people know that Masterpiece is the home of Downton Abbey in the US. She used the show, which is a runaway favorite, to expand the Masterpiece brand – with shows not yet as in-demand.

You can position your most popular product or service as a way to invite people to try your other, less well known offerings. Using all the different avenues of social media developed excitement and kept audience’s interest high. Think photos, quotes, videos, recipes, and private moments that you feel comfortable making public and your audience will revel in getting to know you and your offerings. And if you can include a bit of intrigue and drama I’ll be tuning in.


Why Cat Videos Are so Popular: And What You Can Learn From Them

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Tranquil Kitty

There’s a new study that a cat videos make you more productive. “Japanese scientists found that workers who watched kittens and other cute baby animals on the Internet are more focused and productive the rest of the day,” noted host Peter Sagal on Wait, Wait, Don’t Tell me, the crazy funny NPR show. Cat videos cheer you up and energize you.

So the next time you’re doing a video think kittens and cute. What can you interject to give people that boost that they need in the middle of the day? Can you incorporate a real or stuffed animal into some quirky point you want to make? We’re all looking for a lift – even while we’re being taught something useful. Think about how you can animate your information so people will want to pass it around.

Here’s the crazy thing about video. It’s often the video that’s NOT directly about your business that brings you in clients, customers and sales. It’s this back door approach that makes people feel good, then curious about you and your offerings. So give up a little bit of your serious, gotta sell, gotta enroll, gotta get ’em in your sales funnel mentality and look to connect on the cozy. A little cute never hurt anyone.

Here’s my contribution for my favorite cat videos:

Be patient for the payoff

 

This one is an adorable compilation


French, Sass, and Snoot: Your body and tone do the talking

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

 

What do a French woman, LA hipster and prissy librarian have in common?

You can tell who they are as much by their tone as by the way they dress, talk and act.

Remember that we judge you in the first three seconds – three seconds – so tone is as important as your visual appearance, body and facial language. Take care that you are the message you want to give.

A colleague said that he wasn’t sure that all three women were really me. Yup, that’s me.

Please weigh in. Which babe is your fav?

For more media coaching and publicity tips, and some outrageous, shocking and provocative stuff that may tick you off or tickle you I invite you to subscribe to my new YouTube Channel here: https://www.youtube.com/SusanHarrow



New discovery: Video on squeeze pages usually HURTS conversions…

 

by Susan Harrow, Media Coach & Marketing Strategist

You may have noticed all the gurus use video on their squeeze page.

The shocking, scientific fact is more times than not those videos decrease response.

So why do they do it?

Mostly to get more joint venture partners, because affiliate believe that a video with a squeeze page will convert better…

So if you’re trying to “model” the guru squeeze pages, you’re probably hobbling your business when it comes to opt-ins.

There’s got to be a better way right? Actually there is… and it only takes 4 minutes to create your own squeeze pages… that can convert at 60%+. The secret is in the simplicity.

To discover the whole story, click on the link below now: http://bit.ly/ypHIR2

These shocking discoveries were made by internet marketer Jason Fladlien, after many split tests. When he shared these resutls with me, I was floored.

And that’s just one of the many secrets about squeeze pages, deliverability and follow up sequences he has to share with you…

Get Your Squeeze Page Secrets:  http://bit.ly/ypHIR2

 


Women Entrepreneur Training Videos

 

Ali Brown Women Entrepreneur Training Videos

by Susan Harrow, Media Coach & Marketing Strategist

I’m sure you already know about women entrepreneur mentor Ali Brown. In the old days she was called The Ezine Queen, before she skyrocketed to fame and fortune. Well, not skyrocketed exactly, but built her empire one product, one event at a time, systematically, purposefully, beautifully.

She was featured this year on ABC’s “Secret Millionaire”, and she’s one of the MOST respected resources when it comes to business success, with awards from Inc. 500, Ernst & Young, Enterprising Women, and more. So many women don’t want to just follow in Ali’s footsteps — they want to BE Ali Brown — or build an empire as successfully as she did.

Whatever camp you’re in I’m telling you this because for the FIRST time ever, Ali is releasing a FREE video training series for entrepreneurs at: http://bit.ly/sZacHr

She says that while we may be in rocky times right now, there has NEVER been a better time to create your OWN economy, invest in yourself, and shape your future. All you need is a business system that’s proven and easy to follow.

And that’s exactly what she’s delivering in her BRAND NEW video series that includes detailed, step-by-step training.

It’s called “Elevate Your Income: Top Strategies to Boost Your Business Fast” and it’s FREE. But it won’t be up for long.

So to get started now, go to http://bit.ly/sZacHr and you’ll get access to the first video right away. It’s all free. Good stuff.


Easy Video Production For Small Business People

by Susan Harrow, Media Coach & Marketing Strategist

If you are just starting out with marketing or you’ve been in the marketing game for a while now, if you are not using video then you are missing out on a golden opportunity.

I believe a lot of people know they have to get into video but they are hesitant. Either they are concerned with the cost of the equipment, the learning curve, the amount of (supposed) work it takes to make a video, or any number of reasons. Believe it or not, you could start creating great looking videos for under $275. That would get you all of the equipment needed to start. And yes, I am including a camera in that price.

How, you ask? Well, you can search long and hard all over the Internet to find what you’re looking for, and it’s out there somewhere,or you could ask us yourselves at our live Easy Video Creation webinar. I’ll be hosting a training you on how to create quality videos inexpensively. Not only that, we will also be providing step-by-step instruction on how to market your products and services with these videos.

Join us for a free 1 hour webinar Tuesday, November 1 on YouTube Super Secrets: Getting Views, Subscribers & Branding.

Claim your spot now: http://bit.ly/vz7RdM

 


Creating An Internet Television Show

Ever thought of making a television show exclusively for the web? You can shoot videos right in the privacy of your home or office and syndicate them to blogs and websites to help promote your products and services. Shoot weekly or bi-weekly episodes and give the code to various blogmasters that want to carry the show, and they can paste the code into their posts for their viewers to see.

Why would a blog owner want to post a syndicated show on their site? Because of the content. Blog owners and writers have to struggle daily for fresh content for their posts. Without fresh content, their blog will lose search engine positioning and bore their visitors.

You can also have a link especially for the blog owner just below the video with their affiliate ID so they can make a commission on the sales of products you may be advertising on the show. This is very similar to syndicated airtime television.

Join us for a free 1 hour webinar Tuesday, November 1 on YouTube Super Secrets: Getting Views, Subscribers & Branding.

Reserve your seat now: http://bit.ly/vz7RdM


YouTube’s Watch It Later Feature

YouTube has a new feature for embedded videos: Watch It Later. If you have a YouTube account (you should) and you’re on a site that has an embedded YouTube video on it, the player has a plus symbol on the bottom right.

Perhaps you’re in a situation where you would like to view the video and another time; perfect, click the “Watch Later” button and that video will be available to you the next time you go to YouTube.

In order to find the videos you added to your “Watch Later” queue, click your account name in the upper right corner of YouTube’s page, go to “My Videos” and on the left, you should see an option for “Watch Later”. This new feature will only work with videos that have been embedded with the new iframe format YouTube is using.

Join us for a free 1 hour webinar Tuesday, November 1 on YouTube Super Secrets: Getting Views, Subscribers & Branding. Save your seat here: http://bit.ly/vz7RdM