Hard copy magazines are still one of the best places to get publicity for your product. According to The New York Times, “42 percent of people under 30 and 50 percent of people above 30 read magazines.”
If you’re looking to get your product into magazines you’ve got plenty of opportunity — off the Internet. When the right magazine features your product, it can increase business – sometimes exponentially – and bring attention to a previously unnoticed, or even unpopular product.
One of the quickest ways to catapult your product is to get it into the hands of celebrities. When a celeb dons a dress or accessory, or imbibes, indulges, eats or uses something for themselves or for their kids, it can mean outrageous sales.
Having your product used or seen on the famous creates instant approval. Plus you get the extra zing of sex appeal. Nothing has an effect like a splash of Hollywood to bring a bit of glamour to any product.
But you don’t need a celebrity to make a smash. There are many publicity paths for your product.
Here are the 5 best ways to get your product in magazines.
1. How to Get Your Product into the Hands of a Celebrity.
Dreaming of Angelina sporting your new product? J-Law showing off a piece you created? Discover how you can make it a reality.
2. How to Get Your Products onto the Beauty Pages.
Packaging, small talk and a few other key things can get you into magazines like Allure & People…intrigued? Read more.
3. How To Get into National Magazines.
Want your business splashed on the pages of a glossy mag? These marketing experts tell you how to make it happen.
4. How to Get Your (Handmade) Products in Top Magazines.
Photos matter. You’ll get some guidance on that, plus some a couple of pointers on getting your gifts sold in the UK. (Hint – you need to niche).
5. Five Easy Tips to Get Your Products Featured in Holiday Gift Guides.
Did you know that mag editors start choosing items for their holiday gift guide in June-August? Find out how to be featured.
Attend the FREE (Virtual) Product Publicity Summit
Whether you have fashion, apparel, accessories, eco-products, baby & kids products, home decor, stationery or any other type of products that can be featured in the media, you’ll find lots of great advice at this FREE Summit, March 3-14, 2014. You’ll discover tips and strategies for connecting with top magazine editors, learn what NOT to say when reaching out to editors and find out how to get your products on national TV and more.
Get into the Holiday Gift Guides
The Gift List includes holiday-related features being planned by the wire services, TV and radio shows, and newspapers. Tips include everything from how to submit photos to specific kinds of items the editors are looking for. You get leads and pitching tips for thousands of media that feature special gift sections for consumer products (No services or destination travel/vacations). It includes national as well as dozens of regional and smaller outlets looking for unique home products. Plan on a 6-month lead time for placements so you don’t miss any deadlines ad the giftlist is coveted and competitive. This is essential if you have a product. Take a free test drive.
Get a Free List of 2014 Magazine Editorial Calendars
Editorial Calendars can be found in advertising sales kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication’s website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.
Here is a list of Top Magazine 2014 Editorial Calendars. Included are: O, the Oprah Magazine, InStyle, Better Homes and Gardens, Parents, People Style Watch, Fitness, Ladies Home Journal, Every Day with Rachael Ray, Traditional Home, Woman’s Day, Martha Stewart Living, and more.
Join Blogger Linkup to Get Blog Coverage
Blogs can be an excellent way to get the word out on your product and can be every bit as powerful as a magazine placement – if the fit is right and the blog influential. This free service targets bloggers. Sign up at no cost at to become a guest blogger or source.
Pitch Your Products to Trade Magazines
- Earnshaw’s – for baby and kids products
- Stationery Trends – for paper goods and stationery
- Museums and More –for products that would sell well at a museum store, such as home and garden, gifts, decorations
- Gift Shop Magazine – for apparel, accessories, baby and kids items, gifts, jewelry
- New Age Retailer – for jewelry, apparel and products that appeal to the spiritual and new age customer.
(Courtesy of Andreea Ayers)
Contact Any Celebrity
You can search this private database of celebrities. Inside you’ll find 67,100+ Celebrities, 13,100+ Representatives & 7,100+ Companies. So if you’re looking for a celebrity to tacitly endorse your products by using or wearing them, celebrity spokesperson, a charity partner, a blurb for your book, this is the place to go.
Attend Upcoming Consumer Product Events
Held in Los Angeles, Anaheim, Las Vegas and New York. Consumer product event connects consumer packaged goods with the press who are looking to report about them. Submit your product for consideration.