be a media darling
Barack Obama’s Campaign Strategy: How you can apply his PR techniques to your publicity campaign
I haven’t seen much to applaud in the current administration or the recent presidential debates. So I thought I’d harken back to the Obama White House PR campaign strategy for some ideas you can apply to your own publicity campaign. 1. Define your image as a thought leader. While I don’t particularly like the word…
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Media Appearances: Your Guide to PR Professional Dress
Guest Blog post As a PR professional, knowing how to dress for media appearances is of utmost importance. There are few departments who represent a company more directly then the PR team themselves. Though preparing yourself for an appearance with the media can be a bit stressful in the beginning, creating your wardrobe is essential.…
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Media coaching to get chosen for a media appearance or commercial
Develop your essential talking points / sound bites so you can easily incorporate them into your work and media appearances to grow your business fast.
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PR Tips to Make Your Movement Go Viral
By Guest Blogger Alison Luterman (Plus a poem!) – with my video commentary on how to make a movement go viral — from Erica Mandy’s Show, The News Worthy I was walking up the street minding my own business when a superhero jumped out in front of me. He landed in a wide-legged stance, arms…
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6 Weird Ways to Get a Reporter’s Attention For Your Business
Guest post by Victoria Green Getting media attention – especially the right kind of attention – is something of an art. Whether you’re a celebrity, a business owner, or a politician, it’s all about finding an angle. And not just that – you have to be able to get a reporter’s attention in the first place.…
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Do You Dream of Being Famous? Act Like You Are
What if we are living the dream now, but perhaps it is the tiniest seed of the dream? Still, it is the dream and we can recognize it as such. Like if we were growing lettuce and we just planted a small lettuce pod. It wouldn’t look like lettuce and we couldn’t yet eat it for dinner, but we’d know for certain it was lettuce.
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