Book Publicity & Marketing
11 Tips to Better Writing
By Donna Kozik Guest Blogger Remember hearing the stories of tortured or starving writers? Luckily, it’s not that way anymore. Now, with email, blog posts, status updates, tweets and more, we’re all writing more. And most of us find it’s really not that difficult. A book though, that might be another matter. Even…
Read More5 Big Mistakes That Stop People From Becoming Published Authors
By Donna Kozik Guest Blogger Someone asked me what the biggest mistakes are that derail people from getting their book done and using it as a big business card. I found the question so interesting I kept answering it my head long after the conversation ended! 😉 The fact is there are several common mistakes…
Read MoreSecrets of the Publicity Superstars
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how to…
Read MoreWant a sponsor to pay for your marketing/PR?
What if in less than 18 months, you could accomplish the following without spending one penny of your own? Have a major PR firm supporting you and getting you booked on… ABC World News National Public Radio (NPR) Oprah & Friends 63 major radio stations And then… Imagine if companies like Coca-Cola, Wachovia, Yahoo, Toyota,…
Read MoreWhy should you care about Kindle?
==> Because you have knowledge to share no matter what your field or niche==> Because E-books will be a 3 billion dollar industry by 2013 so get in on them now==> Because you have ready-made material for a Kindle even if you don’t know it==> Because even if you don’t…
Read MoreScam, Seduction or Successful Marketing?
You know what I can’t stand? Subject lines like these: Can I promote you next week? Oh, sure, you can, if I buy your book (or whatever) and my name, bio, website, link to subscriber page etc. will be in front of the BUYERS of the book/product/course/stuff – which is typically pretty small. It’s not…
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